With the Jingdong 618 sales promotion event ending, the sales of major brands are reported in succession. In the highly competitive mobile phone category, which brand can top the list has become the focus of attention. Interestingly, both the glory and the official Xiaomi are After the 618 campaign was completed, Hershey's posters were announced, all claiming to be the Jingdong 618 mobile phone category sales list championship. For a time, the masses including Xiao Bian were all lapped. Then in the end who is the champion who deserves to be named, who Is it a word game? Let's analyze it carefully.
Things are like this...
First of all, at 22:06 on the evening of June 18th, which is nearly two hours before the 618 event ended, Glory Mobile official released a message saying that all self-operated saleable mobile phones of JD.com platform have been sold out, and Jingdong platform has been seized. 6 On 1-18th of the month, the accumulative sales of mobile phone categories and the one-day sales of mobile phone products on June 18. From the Jingdong real-time list of 22:06, it was confirmed that glory was true.
Miraculously, at 01:04 in the morning on June 19th, Lei Jun made a micro-blog congratulations to Xiaomi's outstanding achievements in 618, and the list released showed that Xiaomi 618 achieved June 1-18th sales of Jingdong Tmall Suning. One amount first (JD East Tmall mobile phone sales first, Andrews amount first, Suning Android phone sales amount first). The news was received by millet president Lin Bin and Xiaomi mobile phone forwarding, one sentence summary is millet is the 618 platform sales Champion. From the data released by Jingdong at 0:00 on the 19th, Xiaomi's mobile phone recognition surpassed glory and reached the summit. What is this reason? After the glory was sold out at 22:06 on the 18th, Xiaomi was only less than 2 years old. Hours to catch up? The answer is on the list of Jingdong announced on the morning of June 19.
At 06:18, JD.com republished the sales rankings after eliminating false data (6 hours of unpaid orders and canceled orders). Glory finally won the Jingdong 618 sales volume and cumulative sales ranking first. That is, in glory. After the sale was announced on the evening of the 18th, Xiaomi’s orders for Jingdong’s orders have increased significantly. Of course, it is only orders. Reasons you all know...
Then, the system appeared in the case of Xiaomi's hegemony at the end of 618. In fact, after the time was reported, Xiaomi’s chairman Lei Jun also changed his headline on the official headline, saying that Xiaomi’s mobile phone is the first in sales, not the first in sales. The difference between these two dimensions is obviously huge.
In recent years, with the increasingly fierce competition in the mobile phone industry, many manufacturers are hoping to gain more exposure in marketing. In any case, publicity should have a bottom line and be able to comfort themselves with self-confidence; if they can even deceive themselves, then It's really hopeless.
