With the implementation of 'Unrestricted Retail', the new game of unbounded marketing in line with online and offline is on the rise. This year, in 618, Hisense and Jingdong Logistics jointly created a brand new way of carnival, through the online and offline integrated scene marketing model — - 'Boundless Park' to create a new benchmark for unbounded marketing in the industry.
It is reported that Hisense - Jingdong Logistics 618 Unrestricted Paradise activities will continue from June 1 to June 20, covering the entire 618 period. The two sides will be in the country under a number of Happy Valley to build an unbounded marketing pavilion, at the same time online to build ' Cloud Park 618' event page. Pass, integrate AR, holographic and other high-end technologies to create an unbounded paradise space that integrates online and offline communication, play, shopping and distribution.
Among them, Jingdong Logistics and Hisense built a brand-name unbounded experience hall in Happy Valley, Beijing. Through a diversified and interactive form, they exhibited the charm of Hisense brand. As the official sponsor of the 2018 World Cup in Russia, Hisense integrated more World Cup elements such as visitors. Play the FIFA ONLINE football game through the Hisense TV interactive experience screen scan code, or participate in the offline football game interactive experience direct kick shots. During the event, visitors can come to the park to retire in Happy Valley. Scan code order equipment purchase Hisense merchandise, and experience Jingdong lightning delivery service.
Not only that, 'Unrestricted Land' also deeply integrated the Happy Valley scenes and used a float parade square to expose the brand. It also distributed gifts during the festive season, such as the delivery of Hisense-JD Logistics exclusive gift packages during the Children's Day, which directly stimulated sales. In addition, Jingdong Logistics’ extensive commercial resources such as cinemas, office buildings, high-speed railways, shopping districts, etc. will carry out this theme activity and offline promotion to expand the offline traffic for brands such as Hisense and 618. diversion.
For this unbounded paradise event, Hisense and Jingdong Logistics will also conduct a wide range of joint marketing communications on-line. Online scale dissemination will guide users offline to interactive experience. Offline interactive experience can also be led through interactive games. Vouchers and other methods diverted to the line, this kind of online and offline integration of scene marketing, will burst out of this year's 618 unique charm, and will become the industry's new marketing model.
In fact, this is not the first in-depth cooperation between Hisense and Jingdong Logistics. In December last year, Hisense Group reached a strategic cooperation with Jingdong Logistics. Jingdong Logistics will provide a full range of logistics services for Hisense Online, helping to promote Hisense Electric. Business strategy layout.
At present, the scope of cooperation between the two parties involves TV, refrigerators, air conditioners and other product lines, as well as the channel of Hisense Mall, and also includes the distribution of regional branches of offline channels. Jingdong Logistics provides storage, transportation, distribution and other comprehensive services for Hisense. Integrated services, In addition, the two sides also carried out in-depth cooperation in the areas of integrated delivery and after-sale maintenance services to provide users with peace of mind logistics services.
With more and more diversified marketing methods, Hisense and Jingdong Logistics have explored new marketing models based on existing strategic cooperation. Through this kind of online and offline scene marketing, they interact with target users in all directions, not only to achieve The exposure of the brand's scale will also effectively stimulate sales conversion.
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