(June 16, 2018, Beijing) Today, the 618 “Borderline Future Space Station” interactive experience event initiated by Siemens Home Appliances and JD.com was held in Beijing’s Sanlitun Tongying Center, with the theme of 'crossing endless borders and extraordinary quality.' Mr. Wang Weiqing, Senior Vice President and Chief Sales Officer, Bosch Household Electrical Appliances (China) Co., Ltd., Mr. Zhang Qi, Director of Bose China's proprietary business and Jingdong Direct Management Department, Ms. Liu Jun, President of Jingdong Home Appliances, Jingdong Home Appliances Mr. Sun Zhitao, General Manager of the Department of Ice Washing and Purchasing, and Mr. Ye Bo, General Manager of the Marketing and Marketing Department of the kitchen and kitchen were all invited to attend the event and delivered speeches. They witnessed Siemens home appliances and Jingdong’s inspiring innovative home appliances and unbounded shopping experience. Create a cross-border tour.
Siemens Home Appliances X Jingdong 618 'Outside Space Future Space Station' Interactive Experience Grand Opening
'Modern people pay more attention to diversified choices and attempts. They are also breaking the boundary between home appliances and life in a way that technology continues to break through. We have found that Jingdong's concept of 'unrestricted retailing' is precisely what Siemens Home Appliances has always advocated.' "Life seamlessly" coincides. " Wang Xiqing, senior vice president and chief sales officer of Bosch Electric Appliances (China) Co., Ltd., said, "We look forward to the interactive experience exhibition of the "Borderline Future Space Station" that was created through this cooperation with JD. Show inspiring Siemens home appliances and Jingdong's borderless retail services that connect everyone's lives, bring a more seamless and seamless lifestyle, and show exciting possibilities.
Mr. Wang Weiqing, Senior Vice President and Chief Sales Officer of Bosch Electric Appliances (China) Co., Ltd. gives a speech
Ms. Liu Jun, President of JD.com's Home Appliances Division, said: 'The future of retail must be unbounded. Unbounded retail is not only a simple combination of online and offline, but also the cross-border reconstruction and integration of people, goods, and the market. June 1 So far, Siemens home appliance high-end openers, multi-door refrigerators, clothes dryers, dishwashers and other home appliances that improve the quality of life of consumer electronics products have performed well and are favored by customers. We also hope that this Siemens appliance will be held in cooperation with Jingdong. 618 themed events, allowing more consumers to experience the era of unrestricted retail, break the routine of life, and enjoy unbounded life.
Ms. Liu Jun, President of Jingdong Home Appliances Division made a speech
Mr. Sun Zhitao, General Manager of Ice Washing and Marketing Department of Jingdong Home Appliances Division
Adhering to the German Seiko Gene, Siemens Home Appliances continues to explore technology and integrate forward-thinking and innovative spirits into home appliances and solutions to help consumers achieve a seamless life at work, social and family. Jingdong adheres to quality. Good goods and high-quality service commitments, led by big data, artificial intelligence and other technologies, to create a personalized, diversified unbounded retail experience. The Siemens Home Appliances cooperation with Jingdong's 'unbounded' aims to achieve a sense of innovation through the future. Product and display experience, Encourage everyone to break through the various cognitive limits in life, to enjoy, to explore, to discover, to live out their own wonderful.
In order to fully demonstrate the theme of 'crossing the border' of this event, Siemens Home Appliances has created a futuristic 'aircraft' airborne Sanlitun downtown. The 'aircraft' has a large, silver long box structure that opens with a sense of mystery. The space capsule door, the future kitchen equipped with Siemens' new kitchen electric products came into view. Siemens refrigerators, washing machines, clothes dryers, ovens, dishwashers, coffee makers, range hoods, etc. were on display at the show. Multi-category new products, user-friendly comprehensive experience.
Siemens Home Appliances X Jingdong 618's Cross-border Future Space Station' Interactive Experience Exhibition officially launched
During the period of 618 this year, Siemens Home Appliances will cooperate with JD.com to further deepen the O2O model. Relying on self-operated JD.com stores and brand new online official flagship stores, positioning high-end brand image and satisfying online purchase requirements of different users with rich product lines and brand activities. Under the line, we will use the brands of Beijing, Shanghai, Nanjing, Hangzhou and four major core cities to operate brand stores and brand display stores covering 20 major cities across the country to achieve multi-point linkage across the country and carry out 'overreach'.
'Aviator' is equipped with a future kitchen equipped with Siemens' new kitchen appliances
In the future, Siemens Home Appliances will continue to work together with Jingdong to continuously explore the 'Unrestricted Retail' model, bringing more excellent products and more professional and meticulous service experience to consumers, helping more Chinese consumers embrace their unbounded wonderful life.
About Siemens Appliances
As a well-known appliance brand owned by the German home appliance manufacturer Boxi Household Appliances Group, Siemens Home Appliances' products have been sold in more than 40 countries around the world. With high quality products, perfect channels and professional services, Siemens Appliances is committed to creating intelligence for consumers. One-stop solution for home appliances, bringing higher quality of life.
Since entering the Chinese market in 1994, Siemens Home Appliances has rapidly won the favor and recognition of Chinese consumers with its internationally innovative design, globally uniform production testing standards and high-quality products. The brand market share has continued to grow. Currently, In addition to refrigerators and washing machines, Siemens Appliances also manufactures and sells a large number of products in the Chinese market, including clothes dryers, laundry dryers, electric water heaters, range hoods, cookers, sterilizers and other small household appliances. At the same time, Siemens Appliances Imported home appliances also meet the needs of China's high-end market. At present, Siemens home appliance sales and after-sales network has covered 31 provinces across the country, nearly 700 cities.
For more information, please contact
Xuanya Public Relations
Ms. Zhu Jianyi
Phone: 010-8507-9410
E-mail: annie.zhu@shunyagroup.com
Siemens Appliances
Mr. Jin Wanchao
Phone: 025-8776-2106
Email: wanchao.jin@bshg.com
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