World Cup opening surges in sales, Hisense Television took advantage of China-Europe trains to aid Russia

The World Cup is in full swing. It is truly the 'King of Goods'. With the official start of the game, Hisense TV's local sales in Russia showed an explosive growth. Within half a month, the sales volume surged nearly 300%, setting a record high. With the surge in consumer demand for color TV sets, Hisense, the official sponsor of the World Cup, actively 'prepared for war'. Through the emergency transport of a batch of 55-inch and 65-inch 4K TVs from China and the European Union to Russia, Russia’s consumers were assured of enjoying an excellent viewing experience at home.

Caption: Shandong TV reported that the China-Europe trains traveled by Hisense TV have been sent to Russia

Since May of this year, Liu Changhai, deputy general manager of Hisense Russia Branch, has felt the 'World Cup effect': When he visited Technopark, the largest home appliance channel provider in Russia, he found a 2018 Hisense in a prominent position. The TV new product lineup was gone. The salesman told him that the TV was selling very hot and the new purchase was on the way.

Caption: Russian consumers buy Hisense TV at local appliance stores

The data shows that sales of Hisense Television have steadily increased in Russia since May. In the week before the World Cup start (June 4th to 10th), sales of Hisense TV in Russia were strong, increasing by 239% on a week-to-week basis. After the official start, they sold. It was even more explosive. In the 24th week of 2018 (June 11-17), the sales volume reached the highest in a single week, which was nearly 3 times of 22 weeks.

In the face of soaring consumer demand for color TV sets, Hisense Russia’s “early preparations” took place. On the one hand, it had sufficient stocks through shipping and at the same time Linyi--Sino-European Banjul in St. Petersburg, urgently transported a batch of 55-inch and 65-inch 4K TVs to Russia.

'From Qingdao to Russia's normal sea transport cycle of 42 days, it takes only 19 days to transport China-EU class trains. It is less affected by bad weather, more efficient and time-saving. ' Liu Changhai introduced during the peak season of the World Cup sales, Hisense and The two major channels of cooperation between Russian companies, DNS and Technopark, have ample stocks of Hisense TVs to meet the local consumer demand.

According to reports, since the opening of the World Cup, Hisense, as the 'number one player' of event marketing, has made frequent appearances, not only playing the Russian advertising Смотри Hisense, but also making eye-catching appearance among the sponsors.

At the same time, a commercial exhibition area was set up on multiple stadiums and fans' plazas in Russia to attract a large number of tourists and fans to participate in the interaction. This has brought a solid brand awareness to Hisense. It is foreseeable that Hisense Television will usher in yet another wave of sales in Russia.

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