The wall clock's hour hand turned two times and then pointed again at 12, and the string of sales and sales displayed on the screen became the most perfect annotation of Jingdong 618. After a day of 'fighting', JD was finally awarded The outstanding amount of 159.2 billion yuan, and once again refreshed the 618 sales record!
On the day of 618, Jingdong Electronics sold only 8 minutes, and its sales reached RMB 2 billion. It wrote the latest sales records of JD.com's home appliances. In this carnival, many brands made appearances and harvested fruit. Haier, Midea, Gree's three major white power giants showed 'general style', and Oaks also took advantage of hot-selling air-conditioning products to account for TOP2 sales of all categories.
In the category-wide sales list, as early as the first 17 days, some home appliance brands showed extraordinary strength, in which Midea once won the top spot for sales rankings with 'hard power.' Despite the major brands in the following days You scrambled for me and rushed to challenge the United States. However, the United States still firmly laughed to the end, and harvested the day's Jingdong category sales TOP1!
As stated yesterday, the 618 rankings on the day record the real-time changes of the list from 0:00 to 24:00 on the 18th. Yesterday we talked about the situation on the morning. Some brands that were temporarily lagging behind in the previous 17 days are leading brands. An attack was initiated, such as Sharp's overtaking of Xiaomi in the television category, and Xiaomi's overtaking of Philips in the category of air purifiers.
In the field of air conditioning, although Midea owns 'big energy', it still loses the dark horse Oaks focusing on air-conditioning products. In June Oaks hit a new record high with a staggering sales figure, also won the first record of air-conditioning sales.
On the 618 day, Sharp returned to the Chinese market with its “noble” strategy. At 0:00, Sharp displayed a strong momentum. Among them, 60-inch large-screen 4K TVs became explosion models, refreshing TV single-item sales records. Later, Xiaomi and Hisense again broke through Sharp's record with a solid foundation and won the top two seats.
The brand's 'racing' operation also appeared in several home appliance categories. After going through a series of catch-ups, the products similarly exhibited the same situation as the previous day. Beauty leaped to the top of the list and became a clean water category again. 'Sales volume'. While Gion was back in second place, AO Smith ranked third with a small gap.
Fans and water purifiers also staged a 'strong return'. In the category of fans, under the powerful offensive of the United States, Emmett was only ranked second. Millet air purifiers failed to maintain the first advantage. 3. Finally, it was behind Philips with a narrow gap.
Only on the 618th day, many home appliance brands had staged a sales war for defensive offensive against us. Who is the winner of this war without gun smoke? Let's wait for the combined results from the 1st to the 18th to be announced.
