Jingdong promoted it in 618, it was a national carnival ceremony, and it was also a battle between major brands and merchants. In this half-monthly promotion war, mobile phone brands submitted a beautiful report card: Jingdong 618 crazy In 2 hours, 30 seconds of mobile phone category sales broke through 100 million! What is even more surprising is that SUGAR candy mobile phone once rushed into brand sales TOP 1 on June 11 and beat the “traditional” list OV and other mobile phone brands!
When it comes to candy phones, I believe everyone's first reaction is very 'wave' and very 'fashion'. This mobile phone brand was founded in 2013 and has been practicing the perfect combination of technology and trend. Last year started in Hunan Satellite TV, Anhui. Satellite TV, Shenzhen Satellite TV and other platforms have stepped up publicity efforts. In addition, Huang Zitong is the brand's chief trend officer. Candy mobile phones have actually won recognition from more young users. It is no wonder that they can compete with brands like OV!
Just looking at a set of data of Jingdong 618, I believe that you can feel the power of being a fan of the world! This is a fan-calling activity initiated by Jingdong official. The SUGAR candy phone endorsed by Huang Zikai has received numerous fans and waves. Supported, a total of more than 270,000 calls were made by fans, which took the top position for a long time.
In addition to the fans’ call, the candy phone also provided users with a “only once-a-year” surprise! During the 618 period, the candy cell phone explosion was 50% off. The first prize in the raffle was Huang Ziyao’s concert ticket, which gave the fans a real chance. True Well-being! And 618 also launched the event on the same day to purchase a chance to get YSL lipstick YSL, crystal pen. Under the double stimulation of the price and gifts, but also contributed to the sale of candy phone top!
The highly sought-after candy phone, rumoredly will release the world’s first mobile phone translation on July 3. This new product that locates the AI translation function can not only translate more than one hundred languages, but also has a cute translation function. It's curious and anticipating!
After all, in the positioning of translation, Candy Mobile is the first brand to understand the market! Under the premise of success in photography, music, games, etc., what candy phones do is not just a market segment. , is also an example of market leader.
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