On June 13th, 2018, He Gang, the president of Huawei's mobile phone product line for consumer services, ended his “Mobile Imaging Future” speech on the opening day of CES Asia, focusing on the new content mentioned in the speech and the recent accumulation in our hearts. Huawei's curiosity. Huawei provided an opportunity to directly talk to Li Changzhu, vice president of Huawei's mobile phone handset product line. After the speech, an exclusive media interview was held.
There are many topics involved in the interview. With regard to Huawei's outstanding performance, there are many curious people and more curiosity issues. Our iMobile mobile phone home will organize the following content for exclusive interviews. From the GPU Turbo technology that has never been reduced, the new video contest And Huawei's understanding of imaging technology and other three aspects, to take everyone to understand what is behind the new Huawei image.
GPU Turbo, Huawei P20 and many other models will be upgraded
GPU Turbo seems to have ushered in its own outbreak period. According to the announcement of He Gang, Huawei Mate 10 will be the first HUAWEI-branded mobile phone to update GPU Turbo technology after Play. In July, it will be the same P20 that we expect. Series, Mate RS Porsche-designed GPU Turbo technology upgrade, and nova 2s, M5 series, Chang enjoy 8 Plus, etc. will also receive push, this new technology can actively take the initiative to open the attitude of most models, so that People feel exceptionally practical.
In the interview, Li Changzhu also provided additional explanations for the efficacy of GPU Turbo. In addition to the six already completed adaptation games, the daily image processing operations of the system will have corresponding optimization effects.
This technology is derived from Huawei's internal software engineering department. As long as it is an operation that can significantly improve the user's perception and experience, Huawei itself supports the exploration. This is consistent with Huawei's long-standing high in the speech mentioned in the speech. The arguments for R&D investment confirm each other.
New video contest to help ordinary people pursue beauty
Li Changzhu expressed his opinion about the photograph. Everyone has his own preferences, concerning his own evaluation criteria, but if the photograph is a story and has emotions, it is a good photo.
The new video competition is different from ordinary photography competitions. The first is the name. The English name of the contest is called Next Image. Next represents new technologies, new experiences, new platforms, and images include dynamic images in addition to still images. The group design is also designed to avoid the user's estrangement of overly professional groupings. The groups are all distinguished by easy-to-use, internet-based languages.
This year, based on last year's optimization, it was divided into the beauty of the night, the Jiugongge, the sentient beings, the geographical location, the timeline and the hello, and the life! There are six categories, including the beauty of the night group, which specializes in sharing the different pictures taken at night. Things, of course, night shooting on the phone's camera level requirements will be higher.
After the competition, the competition will be awarded 1 championship, 6 team championships and 50 winners. The championship will be produced from 6 team championships. The championship will receive 20,000 US dollars in the next year. Funds, team champions will receive one HUAWEI P20 Pro phone and one HUAWEI Matebook X notebook respectively. Winners will receive HUAWEI P20 Pro respectively. Huawei intends to use the best P20 camera phone as a reward to support the future winners. Image creation.
And at the end of this year, Huawei will also output new image trend reports from photos captured in the new video contest, using a combination of human and machine methods. On the one hand, senior photographic experts and image editing will analyze, on the other hand, they will also use artificial intelligence. , Graphic processing and other methods for analysis, the two are compared with each other.
Looking ahead, Huawei's future imagery will steadily increase in balance.
Li Changzhu believes that the development of mobile imaging has only just begun in terms of technology, user experience, and image culture. It is still an era of carriages. Huawei not only does the best carriage, but also does the best car. For the techniques of photonics, femtosecond photography, and other techniques mentioned by He Gang in his speech, Li Changzhu stated that Huawei has been keeping close track of the technology and will consider it selectively when the technology is mature and commercially available.
Regarding the P20 Pro's simultaneous breakthrough in both zoom and pixel, many media have raised relevant questions. Li Changzhu believes that both zoom and pixels are equally important. Among ordinary products, there are no relevant optical solutions. To achieve electronic zoom, large picture quality loss, in the P20 Pro, in order to obtain the upgrade, directly to the triple optical zoom into the hardware, from the user's actual shooting photos, the actual use of the situation is still quite high.
For the two, Li Changzhu stated that the technology needs to allow users' actual experience to perceive change, and it will be of value. The improvement of simple pixels will not increase the added value of high pixels if the user does not output large-size images. High pixels will result in a small change in the photosensitive area corresponding to a single pixel, and a corresponding decrease in the amount of incoming light.
Every decision made by Huawei now faces millions of users who like or dislike it. It is necessary to consider the demands of millions of users instead of a few. For example, certain operations can be achieved through cooperation with accessories companies. Partners, etc., do not necessarily have to do everything Huawei, but also need to take into account that all the design is for tens of millions of user experience.
The AI photographers who shine on the P20 are another important road for Huawei's image development. To complete the optimization of the AI photographers, the first is to increase the AI computing capabilities of the device itself, including the development of the chip itself and AI technology. With regard to the development, due to the fact that some data does not allow uploading to the cloud, endian AI calculation is particularly important. The unperceived end-cloud collaboration brought by ultra-low latency in the 5G era can also give mobile photography more possibilities.
In addition, Huawei also has its own thinking on the AI optimization and the restoration of authenticity. Li Changzhu explains that the perception and authenticity of photographs must be reflected to a certain extent. There are many aspects to consider. First, the picture itself. With style, style itself can be represented by many technical factors such as sensitivity, color tendency, contrast, etc.
The perception of perception will be more complicated. For example, something like 25-year-old or so may be different from something like 30-year-old. This requires AI to conduct finer detailed identification to determine whether or not optimization is needed. Optimized style How do you do it? Huawei will strive to be more sophisticated in this area, providing users with comprehensive optimization.
In the afternoon's speech, He Gang has announced that just 2.5 months, the Huawei P20 series has shipped 6 million mobile phones. As a high-end product, Huawei can ship more than 6 million units in 2 and a half months. The outstanding results have fully proved that its own flagship has been recognized among a wide range of user groups. This is also a recognition of Huawei's outstanding achievements in the imaging field.
On June 13th, 2018, He Gang, the president of Huawei's mobile phone product line for consumer services, ended his “Mobile Imaging Future” speech on the opening day of CES Asia, focusing on the new content mentioned in the speech and the recent accumulation in our hearts. Huawei's curiosity. Huawei provided an opportunity to directly talk to Li Changzhu, vice president of Huawei's mobile phone handset product line. After the speech, an exclusive media interview was held.
There are many topics involved in the interview. With regard to Huawei's outstanding performance, there are many curious people and more curiosity issues. Our iMobile mobile phone home will organize the following content for exclusive interviews. From the GPU Turbo technology that has never been reduced, the new video contest And Huawei's understanding of imaging technology and other three aspects, to take everyone to understand what is behind the new Huawei image.
GPU Turbo, Huawei P20 and many other models will be upgraded
GPU Turbo seems to have ushered in its own outbreak period. According to the announcement of He Gang, Huawei Mate 10 will be the first HUAWEI-branded mobile phone to update GPU Turbo technology after Play. In July, it will be the same P20 that we expect. Series, Mate RS Porsche-designed GPU Turbo technology upgrade, and nova 2s, M5 series, Chang enjoy 8 Plus, etc. will also receive push, this new technology can actively take the initiative to open the attitude of most models, so that People feel exceptionally practical.
In the interview, Li Changzhu also provided additional explanations for the efficacy of GPU Turbo. In addition to the six already completed adaptation games, the daily image processing operations of the system will have corresponding optimization effects.
This technology is derived from Huawei's internal software engineering department. As long as it is an operation that can significantly improve the user's perception and experience, Huawei itself supports the exploration. This is consistent with Huawei's long-standing high in the speech mentioned in the speech. The arguments for R&D investment confirm each other.
New video contest to help ordinary people pursue beauty
Li Changzhu expressed his opinion about the photograph. Everyone has his own preferences, concerning his own evaluation criteria, but if the photograph is a story and has emotions, it is a good photo.
The new video competition is different from ordinary photography competitions. The first is the name. The English name of the contest is called Next Image. Next represents new technologies, new experiences, new platforms, and images include dynamic images in addition to still images. The group design is also designed to avoid the user's estrangement of overly professional groupings. The groups are all distinguished by easy-to-use, internet-based languages.
This year, based on last year's optimization, it was divided into the beauty of the night, the Jiugongge, the sentient beings, the geographical location, the timeline and the hello, and the life! There are six categories, including the beauty of the night group, which specializes in sharing the different pictures taken at night. Things, of course, night shooting on the phone's camera level requirements will be higher.
After the competition, the competition will be awarded 1 championship, 6 team championships and 50 winners. The championship will be produced from 6 team championships. The championship will receive 20,000 US dollars in the next year. Funds, team champions will receive one HUAWEI P20 Pro phone and one HUAWEI Matebook X notebook respectively. Winners will receive HUAWEI P20 Pro respectively. Huawei intends to use the best P20 camera phone as a reward to support the future winners. Image creation.
And at the end of this year, Huawei will also output new image trend reports from photos captured in the new video contest, using a combination of human and machine methods. On the one hand, senior photographic experts and image editing will analyze, on the other hand, they will also use artificial intelligence. , Graphic processing and other methods for analysis, the two are compared with each other.
Looking ahead, Huawei's future imagery will steadily increase in balance.
Li Changzhu believes that the development of mobile imaging has only just begun in terms of technology, user experience, and image culture. It is still an era of carriages. Huawei not only does the best carriage, but also does the best car. For the techniques of photonics, femtosecond photography, and other techniques mentioned by He Gang in his speech, Li Changzhu stated that Huawei has been keeping close track of the technology and will consider it selectively when the technology is mature and commercially available.
Regarding the P20 Pro's simultaneous breakthrough in both zoom and pixel, many media have raised relevant questions. Li Changzhu believes that both zoom and pixels are equally important. Among ordinary products, there are no relevant optical solutions. To achieve electronic zoom, large picture quality loss, in the P20 Pro, in order to obtain the upgrade, directly to the triple optical zoom into the hardware, from the user's actual shooting photos, the actual use of the situation is still quite high.
For the two, Li Changzhu stated that the technology needs to allow users' actual experience to perceive change, and it will be of value. The improvement of simple pixels will not increase the added value of high pixels if the user does not output large-size images. High pixels will result in a small change in the photosensitive area corresponding to a single pixel, and a corresponding decrease in the amount of incoming light.
Every decision made by Huawei now faces millions of users who like or dislike it. It is necessary to consider the demands of millions of users instead of a few. For example, certain operations can be achieved through cooperation with accessories companies. Partners, etc., do not necessarily have to do everything Huawei, but also need to take into account that all the design is for tens of millions of user experience.
The AI photographers who shine on the P20 are another important road for Huawei's image development. To complete the optimization of the AI photographers, the first is to increase the AI computing capabilities of the device itself, including the development of the chip itself and AI technology. With regard to the development, due to the fact that some data does not allow uploading to the cloud, endian AI calculation is particularly important. The unperceived end-cloud collaboration brought about by the ultra-low latency in the 5G era can also give mobile photography more possibilities.
In addition, Huawei also has its own thinking on the AI optimization and the restoration of authenticity. Li Changzhu explains that the perception and authenticity of photographs must be reflected to a certain extent. There are many aspects to consider. First, the picture itself. With style, style itself can be represented by many technical factors such as sensitivity, color tendency, contrast, etc.
The perception of perception will be more complicated. For example, something like 25-year-old or so may be different from something like 30-year-old. This requires AI to conduct finer detailed identification to determine whether or not optimization is needed. Optimized style How do you do it? Huawei will strive to be more sophisticated in this area, providing users with comprehensive optimization.
In the afternoon's speech, He Gang has announced that just 2.5 months, the Huawei P20 series has shipped 6 million mobile phones. As a high-end product, Huawei can ship more than 6 million units in 2 and a half months. The outstanding results have fully proved that its own flagship has been recognized among a wide range of user groups. This is also a recognition of Huawei's outstanding achievements in the imaging field.
