In the year of 618, Suning’s Tesco promoted an online and offline outbreak. As of 18:00 on June 18, overall sales increased by 121% year-on-year.
As the first platform for home appliance omnichannel sales, the performance of Suning's Tesco became the 'overcast' of the overall market. 618, Suning continued to be the largest channel for Haier, Midea, Hisense, Siemens, Gree and other brands.
Supermarkets, mothers and babies have ushered in. Nestle milk powder, Thai gold pillow durian, Snow Beer, etc. have entered the top 10 on the single-item order list. New business performance is eye-catching. Take the Suning store as an example. The stores in 16 cities are connected together. To 15 million single delivery needs, the late-night World Cup package has sold more than 160,000 copies.
Lazy economy, justice value, World Cup pull 618 big sale
Suning Tesco, which occupies a two-line advantage, this year's 618 sales increased by 121% year-on-year.
Among them, Haier, Apple, and Midea occupy the top 3 in brand sales. iPhone 8P, iPhone X, Millet 8, Glory Play 7A, Midea Air Conditioner, Nestle Milk Powder, Thai Gold Pillow Durian, Snow Beer, Dali Garden Bun, Vinda handkerchief paper for TOP 10 single product orders.
Lazy people are prevailing in economy, women's "Half a day," taking up 67% of orders on the day of 618, Dishwasher, sweeping robots, automatic washing machines Chengdu women's new darling. Men are pursuing 'not to move', broken machines, Smart TV, Suning Biu smart speaker ushered in new highs.
The fairies who believe in "value is justice" buy wallets for the United States to 'wilt'. A personal care product, a beauty instrument, a beauty mobile phone, a beauty makeup, and a clothing become a female consumer flashpoint. It is expected that there will be a big wave in the next few days. Pingmei photo was born.
For women, the 'package' cures a lot of diseases. 618 data on the day shows that women's battles are jewellery, perfumes and bags. Men prefer to spend money on bracelets, watches, and drones.
The cost of raising a baby is also rising, making many novice parents call 'empty wallet'. Data show that diapers, milk powder, children's toys and other maternal and child products increased by 150% year-on-year last year, and the purchase of maternal and child categories Product customer customer price is relatively high.
The World Cup ignited the enthusiasm. During the World Cup, the overall sales of the Suning Supermarket increased by 402.58% year-on-year, and the crawfish team 'Huan' took the lead.
The growth of large-screen mobile phones suitable for watching the ball is obvious. The iPhone 8 Plus, Xiaomi 8, and Glory 10 have become popular models for the pickpocket party.
Black Tech's smart digital products are also the explosion models for Suning 618 this year. Millet boxes, smart door locks, digital SLRs, etc. are crazy for consumers in 618 days.
618 On the Dragon Boat Festival, the sales volume of the dumplings in the country rose rapidly. Suning supermarket data showed that the sales volume of the dumplings increased by 200% year-on-year. Fresh egg yolks, fresh chestnuts, and red bean paste ranked top 3 in terms of sales volume.
Different double line Suning shop to send 150,000 single trial skills
Suning's 5,000 Internet stores have become traffic battlefields.
Since the 608-wide explosion, Suning’s total sales of smart retail sales have increased by 30% year-on-year, and the total volume of orders has increased by 24% year-on-year. Suning’s e-commerce store has used more than 1,500 'stores to watch it' to provide 100,000 fans with a 'watch'. Eat, stroll, buy 's scene services.
Late night watching crazy, shop delivery continues. As of 18: 00 on June 18, 16 cities Suning shop received a total of 150,000 single delivery needs, late at night sold the World Cup package has more than 160,000 copies.
During the period of 618, the total number of Suning’s retail cloud stores and outlets reached 2,994. In the context of consumption upgrade, the economic heat of townships and towns continued unabated, youths in small towns purchased TVs, household appliances such as refrigerators increasingly sought intelligence, and water purification. Equipment sales also increased significantly.
During the summer, faced with high temperatures in most parts of the country, air conditioners, fans, refrigerators, and mosquito-repellent products became summer heat artifacts. Among them, a total of 490,000 sets of air conditioners were sold on the 18th, the United States, Oaks, and Gree. Guan Yajun. Oaks is quite eye-catching and has the highest growth rate among the top three brands.
Wolong No. 1 normal operation of the first single sharing box and other emission reduction over 200 tons
Unmanned technology drives logistics service capabilities to upgrade, creating a new logistics economy. Man-machine alliance, minute-level delivery stunning to consumers. 'Wolong 1' normal operation in Beijing sent the first single, only 16 minutes and 28 seconds!
During the period of 618, Suning Logistics put a total of 20,000 new express boxes for sharing in Beijing. As of 18:00 on the 618th day, Beijing Warehouse issued a total of 8000 Super shared express boxes containing 3C products. It is expected that Suning Green Packaging Products will Reduce trash pollution by more than 200 tons.
618 'Stool Depth' to test service capabilities. Taking Suning Air Conditioning as an example, sales hit another record high. In the next two days, Beijing, Shanghai, Chongqing, Chengdu, Jinan and other places will be required to install service blowouts, and Suning will call 650 emergency service engineers. Go to the front line.
This is also a big test for Suning visitors since the 'Service Engineer Festival'.
There is no shortage of 'God Assists' behind the Buy, Buy, and Buy. 618 The best lucky user paid by Suning on the same day is entitled to a discount of 5234 yuan. On the same day, from 6:00 to 18:00 on the 618th day, Suningka's orders increased by 3521% year-on-year. Use SU to say 'Sweet Card' to send 286,765 Social Dragon Boat Festival wishes.