It's OK for Argentina to be flattened in the World Cup. Fans can order Argentine Red Shrimp to support the watch. When buying a mobile phone, they not only look at the brand. Mobile phone enthusiasts pay more attention to the purchase service and one-stop shopping experience. And washing powder, imported shampoo, fabric sterilization spray, laundry beads and other high-end or personalized goods attract more and more otaku otaku 'buy buy buy' ... this year '618' shopping festival, consumers' The smashing hand's journey is upgraded again.
Jingdong released data yesterday, saying that as of 0:00 on the 18th, the cumulative amount of orders placed by the platform reached 12.75 billion yuan, hitting a record high for the year, and the number is still rising. The big brands are leading the consumption upgrade, and the spiritual and cultural consumption is booming. Online Under the integration and growth, the full release of consumer personality has become the highlight of the '618' consumer. At the same time, the shopping festival coincides with the Dragon Boat Festival, Father's Day and the World Cup, nephew, beer, and health electronics set off a wave of consumer boom.
Leading home appliances online and offline are hot
Yesterday afternoon, in Jingdong Building, heads of various business units shared data on the '618' shopping festival. A list of explosive products, one sales figure, witnessed the upgrading of consumer spending power.
Buying electrical appliances has become the preferred shopping choice for many users. During the shopping spree from June 1st to June 17th, e-cipher entertainment was not allowed to lead the way, Midea, Haier, Gree, Oaks still maintained its leading position in the overall sales of home appliances. .
A variety of high-end products and personalized sub-categories are selling well: High-end imported shampoo sales were 3 times of the same period of last year, high-end fabric sterilizing spray sales was 6.4 times the same period of last year, and laundry condensate sales was 2.3% over the same period of last year. Times, the sales of high-end imported milk was 1.7 times that of the same period of last year, and seafood sales was 2.6 times that of the same period last year.
This year '618', Jingdong teamed up with more than 500,000 stores to set off shopping activities online and offline. From June 1st to June 16th, Walmart's average daily sales increased by 250% year-on-year, Yonghui increased by 150% year-on-year, Aeon With an increase of 120%, the fresh fruit grows by more than 700% year-on-year.
This year '618' coincided with the World Cup, Father's Day and Dragon Boat Festival, the sales of related products are hot. High-definition large screen and crayfish is the World Cup 'match perfect', 4K Ultra HD + 60 inches or more large screen TV sales reached the same period last year 3.5 Times, sales of HD home projectors (1080P) was 2.7 times that of the same period last year, and sales of crayfish exceeded 30 million. Sales volume of 'healthy appliances' three major massagers, massage chairs and foot tubs increased by 226% year-on-year. The sales volume of radios suitable for the elderly has increased by 104% year-on-year. The sales of lever speakers suitable for parents to dance square dances have increased by 90% year-on-year. From the 1st to the 18th, the Jingdong communists sold over 100 million razor clams, among which the salty dumplings accounted for More than 62%, won in 'Sweet and Salty War'.
90% of orders on the same day or the next day
When you have just placed an order, the goods will be rushed to you soon after a few moments. Although the orders have soared, the warehouses have not seen a crater, 90% of the orders have been fulfilled on the same day and the next day, and night delivery has also guaranteed consumption. The 'wake up orders in the early morning', this is inseparable from the support of smart logistics.
According to reports, this year '618' coincides with the World Cup, Jingdong Logistics has opened 24 hours in some cities 'lightning to send', fans can enjoy delivery service within an hour. Jingdong logistics through pre-position mode, through consumption forecast and other measures, Place the product in front of the warehouse or store closest to the consumer, thus providing a delivery experience as fast as a minute. In addition, drones, unmanned vehicles, unmanned warehouses and other unmanned high-tech are all in the logistics accelerate.
The whole world is enjoying the logistics speed brought by the China E-Commerce Festival: Jingdong Logistics' cross-border export volume exceeded the single-volume of last year in the first hour of yesterday. 'The next decade will focus on internationalization, and 48 hours of China’s access to the world. ' Yesterday, the chairman and executive officer of JD.com Group Chairman Liu Qiangdong said in an internal letter that he will continue to explore Europe, the United States and other markets, expand the Chinese model back overseas, and achieve low cost and high efficiency. Commodity links to China.
Jingdong wins internationalization with Google investment
Through the '618' Shopping Festival, JD.com and Google announced yesterday that Google will invest JD.com with US$550 million in cash. The two parties will form an extensive strategic partnership.
According to reports, Google and JD.com will collaborate on a series of strategic projects, one of which is to develop retail solutions in various regions including Southeast Asia, the United States, and Europe. Combined JD.com's expertise in the supply chain and logistics field. Competence and Google's technological superiority, the two parties will jointly explore the creation of next-generation retail infrastructure solutions to provide consumers with valuable, personalized and smooth and convenient shopping experiences. Jingdong also plans to optimize a series of high-quality products through Google Shopping. Sales in multiple regions around the world.