The 4th Asian Consumer Electronics Show was held in Shanghai from June 13th to 15th. Zhou Houjian, chairman of Hisense Group, said here that the television industry is still in an era of change. Laser TV is 'reconstructing' the upstream and downstream industries of the entire television industry. Chain, and product and technological innovation will always be the home of Hisense.
The global television industry has been in continuous technological innovation in recent years. Zhou Houjian believes that there are more and more high-quality content nowadays. The display technology as the core of TV has become a slow link in the industry chain. Picture quality has not been able to really 'impress' the increasingly discerning consumer. The TV industry is still in the turmoil of the 'great change' eve. All manufacturers are standing at the crossroads of choice, facing LED, laser TV, OLED, QLED, laser display and many other product line direction choices.
'Image quality is still the focus of future big-screen competition.' Zhou Houjian said that Hisense will unswervingly develop laser display and ULED technology, and go along with ULED technology to enter the field of quantum dots and QLEDs. In this regard, some things have been achieved so far. Results.
On May 17th this year, Hisense introduced new L5 and L7 laser televisions, covering three sizes of 80-inch, 88-inch, and 100-inch segments, and formally launched a full-scale impact on the large-size TV market share of 65 inches or more.
According to the data of China Medical, in the 21st and 22th weeks after the release of these two laser TVs, Hisense’s sales of laser televisions in China’s 80-inch and above TV market reached 61% and 65%, respectively. Said, this is also a symbolic moment - laser television is no longer a market foil, is gradually becoming the mainstream of consumption.
As the product technology continues to mature and deepen, the market for laser TV is increasing. In 2017, the domestic color TV market tends to increase in volume and decrease in volume. The overall retail volume is 47.81 million units, which is 8.1% lower than the same period of last year, but the total sales of laser TVs It is 70,000 units, which is an increase of 226% compared to 2016. The industry expects that in 2018, laser TVs will double again.
'Laser TV is about to form a huge market and it is already reconstructing the entire upstream and downstream industry chain of the TV industry.' Zhou Houjian said. Currently, Hisense has mastered the development and production technology of optical engines. Hisense hopes and welcomes more TV companies. Into the laser television industry, to promote the rapid and iterative development of laser television, to force smaller size and higher picture quality, so that China really become a big country of laser television.
The World Cup in Russia in 2018 has attracted the attention of countless fans around the world. The World Cup, which has gone through 88 years, ushered in a representative change node: At the press conference for the opening game of the World Cup and finals of 7 matches, it will not Instead of the traditional sponsors background board, they replaced them with large electronic screens, all built by Hisense.
On April 6, 2017, FIFA and Hisense Group announced in Beijing: Hisense became the official sponsor of the 2018 FIFA World Cup. This is also the first Chinese consumer electronics brand sponsor in the nearly 100 years since the World Cup was established.
At this year's Asia Consumer Electronics Show, General Manager Yu Zhitao of Hisense Technology Co., Ltd. officially released the Hisense World Cup AI TV system. Its unique AI sports model, star recognition, and instant capture of one-shot shots during scoring were greatly affected. Fans love it.
Orient Securities recently released a research report that, with the advent of the World Cup, the market share of Hisense TV as an official sponsor of the World Cup has shown an upward trend. The reason for this result is that the company launched the World Cup in addition to the brand effect of the World Cup sponsorship. Custom products U7 series of new products also played a large role. Orient Securities in the next few months in the marketing and product forces, the market share of Hisense is expected to further improve.
In view of the current status and trend of the development of the television industry, Zhou Houjian pointed out that the “front-of-the-night” television technology will soon be over and the future will be bright, and Hisense’s “home field” will always be in technological and product innovation.
As a leader in the domestic TV manufacturing industry, Hisense Group has also made frequent efforts in overseas mergers and acquisitions in recent years: In July 2015, Hisense announced a US$23.7 million acquisition of Sharp Americas. This transaction will allow Hisense to take over Sharp's television in North America and South America. In November 2017, Hisense announced the acquisition of a 95% stake in Toshiba Image Solutions. After the completion of the acquisition, Hisense enjoyed a package of Toshiba TV products, brands, operation services, etc., and had 40 years of Toshiba TV global brand licensing.
Analysts believe that the acquisition of 95% equity of Toshiba is of great significance to improve the globalization of Hisense. Currently, North America can rely on the brand channel resources previously acquired by Sharp America; and Toshiba's global market share before 2010 is as high as 10% in Japan. And the Southeast Asian region has a strong brand appeal. The Toshiba brand will further improve Hisense's high-end brand layout, especially for the future competition with Hon Hai Sharp in the high-end market. At the same time, the penetration rate of smart TV in overseas markets is significantly lower In the domestic market, Toshiba's mature overseas channel system and high brand awareness will also help increase the share of Hisense TV in the high-end smart TV market.