Meizu Technology recently released an internal letter saying that it has started a new round of layoffs. It is reported that although Meizu did not disclose the number of optimized personnel in the internal letter, the number of layoffs was not 2,000 previously rumors, and the actual number of layoffs was 610. Meizu hopes to reduce operating costs through organizational simplification and personnel optimization and achieve its ultimate profitability goals. However, Meizu did not specify the specific departments and positions involved in the layoffs.
For the reasons for the layoffs, Meizu said that in order to return to a streamlined and efficient system, the combat effectiveness of hardware and software products and marketing frontline teams will be strengthened, and preparations will be made for the next 5G and IOT surge.
It is understood that the layoffs for the Meizu charm blue merger, Meizu technology for the first time layoffs action. Previously, the split Meizu and Charm Blue once again merged, personnel structure changes again. This is Meizu founder Huang Zhang returned last year The third organizational restructuring made may be due to the fact that the market effect after the spin-off has not reached expectations, perhaps for preparation for listing. This adjustment is crucial for Meizu.
According to the data, Meizu’s overall mobile phone shipments were 20 million units in 2015 and increased to 22 million in 2016. After the spin-off, Meizu’s overall mobile phone shipments declined to 20 million in 2017, a decrease of 2 million from the previous year. unit.
As for the Meizu market performance after the re-merger, the industry believes that the combination of the two areas that they are good at, will inevitably play an important role in the future development. Overall, Meizu is still facing a lot of pressure. Surviving in the fierce competition in the mobile phone market, apart from having differentiated technologies, it is also necessary to work hard in many areas such as marketing and channel construction.