The formulation of brand rejuvenation can be said to have penetrated into all walks of life. Almost as long as it talks about brands, no one will avoid this topic, and even if it seems to avoid this topic, brand building work will not be able to talk about it.

This is not an exaggeration. The younger generation is on the stage of history, before it was after 80, 85, now is after 90, after 95, even after 00, this is the focus of many brands' research, and there are countless user groups. Portraits have spawned countless activity programs aimed at young people. But the problem is also here. We are rejuvenating brands and refer to the brand's youthfulness. In other words, it means that brands become young people's favorite. What kind of person is that brand? What kind of person is a young person? The irreversible years of baptism, the current young people, will always become the 'old man' in the eyes of latecomers, and how will we deal with it?

After further analysis, how can the brand be younger and younger in the end? Sponsor young people's favorite programs and bring them closer to younger consumers. Is this even the brand's youthfulness? Or, using young people's favorite language to tell young people? People like the story, with a set of young people like VI is the brand rejuvenation?

The author personally believes that this can only be the surface of brand rejuvenation. The proposition of brand rejuvenation is not in essence the age of the target consumer group, nor is it a preference for the preferences of young consumers. Brand rejuvenation, its core Should be innovation.

The world in which we live is a constant, never-changing appearance. Youthfulness is an instant, dynamic proposition. Only a continuous innovation can answer this proposition.

This kind of innovation not only finds ways to communicate with the target groups, but also needs to find out the internal needs of the target group. Further, this includes both marketing and promotion. It is cool enough to be close to the target group; it is also included in product research and development. In manufacturing, the brand philosophy is advocating enough positive, dynamic, enough recognition. More importantly, there must be a set of mechanisms to accommodate innovation and encourage innovation in the enterprise.

Since brand rejuvenation has become the consensus of most companies, then we can set aside the attributes of the industry. The 132-year-old Coca-Cola is still able to seize the hearts of young consumers today. If we want to study how brand rejuvenation, this will be A very good case.

Of course, as a kitchen appliance company providing durable consumer goods, in answer to the proposition of rejuvenation, there will inevitably be many product-related framework constraints. But if we position ourselves as providers of kitchen life, lifestyle Advocates, then the space shown before us will be infinitely vast.