Man-Machine New Generation - This year's March 8th, the new strategy released by Midea Group looks more like a cloud in the outside world, especially in the three major strategic axes of 'product leadership, efficiency-driven, and global operations'. Last year The strategy for the transition to a global technology-based group has been woven into a series of development demands such as the “double-wisdom strategy” that many people are about to forget. Formed the future path.
In fact, the dazzling strategic choices of the United States over the years have had a consistent core line, namely, the relationship between people and machines. Midea wants to become a system integration service program as soon as possible and wants to achieve a double-smart strategy as quickly as possible. The arrival of land, and the desire to form a full-value chain operational excellence as soon as possible, will inevitably reconstruct the relationship between man and machine. The arrival of this moment also means that the United States itself will also achieve another transformation.
With the times to change corporate attributes
Two years ago, Fang Hongbo, chairman of Midea Group, once said that in the face of surging mobile Internet, mobile Internet will have a huge deconstruction effect on the industry. The current product development model, business model, production and marketing model, consumer demand model, etc. The change in each dimension confirmed his judgment at that time, and Mei seemed to have a natural sense of propriety to the changes in the industrial environment.
Zeng Ji, head of Midea Group's smart manufacturing function, shares the strategic layout of Smart Manufacturing
Therefore, even in the past year, there are 13 home appliance categories in the offline market in the dominant competitive position, with 12 categories ranked first in online sales; but these brilliant achievements in home appliances are only horizontal Cross-consumer electronics, HVAC, robotics and automation, intelligent supply chain, etc.
The technology group of the system integration service program does not only mean the establishment of the future direction of the United States, but also shows that its corporate attributes are undergoing changes. The beauty of being born out of the production and sales of traditional home appliances is increasingly showing more Internet and technology. In addition to the strong demand for change in the United States itself, the era and the industrial environment are also promoting the United States from traditional manufacturing to man-machine collaboration.
Wen Qiming, Chief Executive Officer of KUKA General Industrial China, delivered a speech at the 'Entering the United States' event
With the full penetration of daily work and life for everyone, the rapid spread of IoT technology has created the interconnection of all things, large shifts in user groups and their demand patterns, and the scarcity of labor resources due to rising labor costs. Driven by the large-scale development and eagerness for efficiency, these are all urging companies to step out of labor-intensive, resource-intensive, capital-intensive manufacturing and sales, and create a more dynamic and sustainable way of survival and development. .
Especially for a company with a revenue of RMB 241.9 billion in 2017, such as Midea, which has a net profit of RMB 18.6 billion. It has 135,000 employees in 21 countries and has more than 50 subsidiaries and 12 strategies in nearly 200 subsidiaries worldwide. For large group companies in business units, the growth of endogenous growth is sometimes more important than the expansion of export-oriented business. So changing the human-machine relationship is no longer a strategic strategy for the company, but it is from strong to excellent. The only way to advance.
Ten years of exploration from manufacturing to wisdom
The U.S. Clean Electric Division of Suzhou, Jiangsu Province, operates the first 'finished product sorting, conveying, stacking, and intelligent warehouse' project of the Chinese home appliance manufacturing industry. This project saves 85% of its area, construction costs, and annual costs. The operating costs have been saved by more than 30 million yuan and 5 million yuan respectively, the storage capacity has reached 45,000 units a day, and the warehouse has reached 60 cabinets a day, and it can also realize one second inspection of goods and one minute out of the cabinet.
KUKA robot assembly line - automated assembly - robot robot
This project is a sample of Midea Group's integrated application of intelligent logistics technology, robot control technology, intelligent storage technology, etc. It is understood that the project is expected to be replicated in various divisions of Midea Group. In fact, this is also beautiful. A microcosm of the upgrade exploration from manufacturing to Wisdom, and a complete intelligent warehouse solution is the premise for achieving intelligence, especially for the beauty that aims to create full-value operational excellence.
Perhaps the vast majority of people outside the world do not know that the United States in the United States began its practice of the wisdom-making road ten years ago. In the United States, the exploration of intelligent manufacturing began in the midst of domestic demand, and through the development of traditional MES construction products Quality. Five years later, 2013 Midea focused on the construction of a core six dimensions, namely, the intelligent lean factory as the core, combined with intelligent automation, intelligent robots, intelligent logistics, intelligent information, mobile big data and Internet of things integration Key technology applications.
This was one of the backgrounds for Midea’s launch of the “Double Smart Strategy” at the time. At the beginning of last year, Midea Group began to implement the MBS intelligent lean manufacturing model within each division. By the strategy of the new generation of man-machine generation in 2018, big data analysis, The interconnection of all services, the industrial Internet ecosystem, and the export of automation and commercial solutions that can adapt to various types of complex production scenarios have become a new systematic choice for intellectual exploration.
KUKA automated assembly
The improvement in efficiency brought about by the various initiatives for intellectual exploration has been evident. The continuous improvement in the operating efficiency of Midea Group in recent years is largely due to the good results of the efficiency-driven strategy. More importantly, The unique 'T+3' production and sales model of the United States, the smart logistics model of end-to-end shipments, the user-oriented model of CDOC, and a series of more detailed strategies can play a huge role, and it is also based on the rapidity of smart manufacturing. On the basis of progress.
It should be pointed out that Zhizhi is not only reflected in the manufacturing end, from the upstream supply chain to the assembly of the whole machine, from the warehousing logistics to the regional distribution, from the channel to the commercial terminal, and then to the user service and corresponding information feedback. Zhizhi is based on the systematic integration and promotion of each element of the full value chain information flow, product flow, capital flow, etc., just as it is reflected in the Smart Libraries project of the US Clean Business Division.
Want to become the number one KUKA in China
When Midea embraces KUKA, it revolves around leanness, and digital and automated intelligent manufacturing upgrade processes become smoother. KUKA robot products can be seen in most of the US collective's factories. Midea brings more than just another runway in diversification. Full-product value chain operations are more efficient because of KUKA.
In 2017, KUKA achieved sales revenue of 3.5 billion euros worldwide, and the average annual growth rate in the past few years was around 18%. The Chinese market will become one of the main focuses of the follow-up development of KUKA, and the demographic structure of China will change. The increase in labor costs, the increase in automation application requirements, and the in-depth implementation of macro strategies such as China Manufacturing 2025, Industry 4.0, etc., will inevitably provide abundant market opportunities for inventory.
Midea's clean electrical intelligent storage system is the first 'finished-product sorting, conveying, stacking and intelligent library' integration in China's home appliance manufacturing industry.
In the 2017 annual report published by Midea Group, there are such data. In the next three years, the annual sales of global industrial robots will maintain an annual growth rate of nearly 15%. By 2020, it will exceed 500,000 units, and the total number of newly added industrial robots will reach nearly 1.7 million units. Since 2013, China has become the world’s largest robotic consumer nation for five consecutive years. The growth rate of China's robotics industry has remained at a level of over 20%, making it an important force for the steady growth of the global robot industry. According to relevant data, 2017 The market added 136,600 industrial robots, an increase of 60% year-on-year, accounting for about one-third of global production.
The growth potential of Kuka in China in the latter period is obvious. This growth is not only reflected in the core competitiveness of the KUKA automation company. Due to the Internet of Things, artificial intelligence penetrates into consumer users and industrial manufacturing. On the basis of providing customers with more comprehensive solutions, it is also the future orientation of the inventory. I learned that KUKA plans to occupy the leading position in the Chinese robot market by 2020.
From machine automation to human-machine collaboration, interaction to the perception of the machine body, the formation of corresponding capabilities, and the progress and upgrading of the KUKA itself represent the process of the implementation of the new generation of man-machine strategies of the United States. A clear obstacle in front of Kuka The production capacity of the Shanghai Songjiang plant built in 2014 was already a bottleneck. Fortunately, it was already undergoing production transformation in the earlier period, and a new manufacturing base was also built in Shunde. It is expected that the capacity of KUKA will be increased to 75,000 units by 2024.
If the intelligent manufacturing of Midea is coupled with macro strategic appeals similar to China's manufacturing 2025, Industrial 4.0, etc., then the new generation of man-machine strategy is in line with the evolution of the era. The relationship between man and machine is in a new communication, information, The technological advancement of AI and so forth will inevitably undergo unprecedented changes. Just like the intelligent development of home appliances to a certain extent is itself a kind of robot, these are redefining the traditional products and even changing the attributes of enterprises. Innovation led to the change of the human-machine relationship. This also changed the beauty of the United States. The deeper the implementation of the new generation of man-machine strategy, the more clearly the role of the beautiful technology group.