With the sound of the midnight bell on June 18, the highly anticipated 618 Global Midyear Shopping Festival has reached a climax! As a product category that is highly favored by consumers, JD.com's home appliances have once again 'shocked' with ultra-high sales. Everyone's eyeballs.
2 billion! 8 minutes! This amazing number of 618 global midyear shopping festival won a 'good start'. Sales of products including Midea, Haier, Gree, Oaks and other brands, broke through billions in 3 minutes one after another. Yuan mark!
The World Cup is in full swing. How about a TV without a good picture quality? Within one minute of the 618th promotion day, the sales of television products broke 100 million! This speed is also unprecedented. Among them, Internet brand Million beats the pack, only The 55-inch explosive TV sold 10,000 in one minute!
Although many people's impressions of large appliances still remain in 'long life' and 'resistant to use', this does not prevent the enthusiasm of many consumers from shopping. In the 618-day sales promotion started within two minutes, washing machines and refrigerator sales have exceeded 3%. Billion! Haier refrigerator and Little Swan 10KG washing and drying machine became a well-deserved 'detonator', the former sales growth of 80 percent within 10 minutes, the latter's sales within five minutes more than five times last year, 618, Really impressive.
When it comes to summer, air conditioning naturally cannot be absent. Of course, this 618 feast will be caused by the extraordinary use of air-conditioning products. At the 618 Global Mid-Autumn Shopping Festival, air-conditioners are definitely the most popular home appliances category. Billion mark! Which focus on air-conditioning products Oaks, as well as the old-fashioned white power enterprise beauty, Gree has exerted great efforts to grab the top three sales.
At 0 o'clock, kitchen appliances also broke out in the 'small universe.' Among them, the boss grabbed the first prize with a large suction European hood, only a single model sold in ten minutes in 15 minutes; Vantage certified through the smoke stove to wash three sets With his own strength, he achieved a good 500% year-on-year increase in sales within 20 minutes.
Although cooking has become a pleasure for many people, brushing bowls is still a chore, which also makes dishwashers popular. Fanta dishwashers at this historic lowest price for 'weapons' ', harvesting 30% of the dishwasher category for half an hour!
Nowadays, high-quality, healthy life has become a concept that consumers are increasingly paying attention to. Among them, there are naturally some new household electrical appliances that enhance the quality of life.
Washing machines have become one of the 'family essential' appliances, but today's consumers are also required to provide all-round care for fabrics. At the 618 Global Mid-Autumn Festival, clothing care (hanging ironing machines, dryers) became active. A “dark horse” has set a new record with over 10,000 sales in just 10 minutes, which also shows the increasing consumer demand for shopping today.
When it comes to high quality, I believe many consumers will think of a brand associated with 'black technology' - Dyson's 'unforcing' and strong product performance, so that Dyson has always maintained a super high level among consumers. Popularity. In 618, it was also impressive. Sales of high-end vacuum cleaners increased by 350% year-on-year in half an hour!
While improving the quality of life, many people are more 'enjoyed' in life, and also pay more attention to their own maintenance. In just 15 minutes, the sales volume of small household electrical appliances has exceeded 200,000 units! Nowadays, men have also faded away. Some images, in 618, electric razors get the attention of the majority of male friends, become well-deserved hot products.
In only half an hour, Braun's high-end razor more than 1,000 yuan won more than 50% of the razor's share. Even high prices can't stop men from pursuing a high level of life!
JD.com, as the global leader in home appliance retail channels, creates the most trusted shopping methods for consumers through resource input, vendor support policies, and innovative service content. Consumers can not only harvest the best prices, but also experience the best of Jingdong. The intimate service.
The bell of 618 has been ringing. As one of the most worthwhile products to purchase, high quality JD appliances will not disappoint you!
>> About Jingdong Home Appliances<<
After years of hard work, JD.com’s home appliance service strategy has formed a system that has been widely recognized by consumers. From the 2013 “30-day price protection, 30-day quality issue return, 180-day quality issue replacement”, launched in 2017. The one-stop professional customer service platform 'Jingdong Home Appliances Small Secretary', which can provide consumers with product information, logistics information, order sales, price guarantee applications, etc.. From the purchase to the sale, one-stop to provide consumers with intimate With a careful and thoughtful shopping experience, JD.com has become a benchmarking company in the home appliance industry to improve market service standards. In 2018, JD.com’s home appliances proposed to evolve from 'Buyer Power to JD.com' to 'Good Service to JD.com', and announced the inclusion of platform services. The “Beijing Umbrella Plan”, which includes the five categories of pre-service, sales service, after-sales service, and value-added service, once again raised the level of service for home network purchases to a new level.
