At 0:00 on June 18th, 618 Global Mid-Autumn Shopping Festival ushered in the final stage of sprint. China's leading home appliance retail channel, Jingdong Appliances broke through 2 billion yuan in 8 minutes, once again creating a new record of zero. Even the ice with a longer replacement cycle. Washing products also ushered in explosive growth, and sales in two minutes exceeded 300 million yuan. It is worth noting that among these, the refrigerator door and washing and drying machine are favored by consumers, and Haier sells a single product on the door for 10 minutes. The same amount of 800%, Little Swan 10KG washing and drying machine drying machine 5 minutes sales in 2017 618 times the same day.
This has benefited from the improvement of people's living environment and the rise of new consumer groups. At present, 80, 90 has become a new household appliances consumer group. They were born in the only-child era, advocating hedonism, even the 4-6 line market, The per capita housing area and disposable assets are far better than their fathers. More importantly, unlike older generations of consumers who value sex prices more, new generations of consumers value brands more and pay more attention to quality consumption, especially in consumer channels. With regard to their choices, they can all be considered as a native Internet generation and have inherent consumer loyalty to such high-quality e-commerce platforms as JD.com.
JD.com's relentless pursuit of product quality and service experience has become a new generation of home appliance consumer quality wind vane.
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