Eat goods to promote sales soar | Jingdong 618 kitchen appliances sought after

Finally, after the 618!0, which was widely expected, the enthusiasm of the 'hand-buying' party members was pushed to a small climax. In a rosy red sales data, the growth of kitchen appliances is even more impressive. Amazing: At 0:00 on the 18th, Jingdong kitchen electric growth leads the entire kitchen electricity market.

As people pay more attention to food safety and healthy diet, more and more consumers choose to make their own home-made healthy foods. The surge in the number of 'food goods' has also driven the popularity of kitchen appliances. The boss's large suction European range hood model number is 15 minutes. Breaking Wantai, Vantage's smoke stove wash three sets 20 minutes sales 500% year-on-year, indicating the increase in consumer demand for the overall kitchen.

In addition to traditional smoke stoves, hoods, and ovens, kitchen appliances are not much more. In 1 hour, the induction cooker, pressure cooker, and rice cooker have broken 100,000 units.

Love, eat, and eat healthy. The new 'su' food, namely 'fast food' and 'vegetarian', is the favorite of the new middle class, sugar free, low sugar, low fat is their most commonly used search keywords. From June 1st to June 17th, the sales of health pots exceeded 200,000 units, which also seems to confirm this statement. Of course, coffee is also an essential drink for new middle class people. The capsule coffee machine has been at the top of the hot search list.

In addition, it is worth noting that although a new generation of consumers increasingly loves to leave time for the kitchen, the import of high-end dishwashers exceeds 10,000 units per hour, setting a new record in sales. , 1 hour sales accounted for more than 30% of the entire dishwasher category. This shows that they only love to cook and do not love to wash dishes!

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