Last night, did you go shopping? The JD 618 Global Mid-Autumn Shopping Festival ushered in a climax. In all categories, the Jingdong mobile phone came the 'Crazy 2-Hour' newsletter for the first time: in June. After the 2-hour spike was opened on the 18th, the sales of the Jingdong mobile phone category achieved an annual break of 10,000, and the 30-second sales amount achieved 100 million, and the effective orders increased by 121% year-on-year.
At the same time, all the major mobile phone manufacturers also have good performance, brand hegemony presented flourishing trend, detonated Jingdong mobile phone home unprecedented.
The veteran glory of the old brand stays at the forefront
In the TOP10 mobile phone brand sales rankings, the veteran elite glory has performed particularly well, and Xiaomi and Apple have respectively won the runner-up, second runner-up, and the three-legged form is difficult to shake. Meanwhile, 360, Huawei, Lenovo, Nokia, Philips, one plus, hammer Both are on the list.
One Plus, Philips, Nokia Becomes a New Black Horse, Increases Its Expendiency
In the TOP 10 sales volume of the same brand, TOP 10 ranked first in the list, leading the pack; Philips and Nokia came from behind and ranked 2nd and 3rd. Vivo, Xiaomi, Samsung, Lenovo, and other brands also made impressive achievements and made it into the top 10 of the list. The rapid growth of manufacturers, go hand in hand, quite 'like to compete on the same platform, decisively compete' competition.
Explosive models compete fiercely, glory, millet brand become the biggest winner
On the single product side, the major brand manufacturers also have extraordinary performances. The popular explosion models have played 7A and become the most popular single product among consumers. They are the only ones in the single product sales list, followed by Xiaomi 8 and Xiaomi 8SE respectively. Ranks 2nd and 3rd. It is worth noting that the list brands are clearly in a concentrated trend. Glory and millet became the biggest winners with a number of hot single-product champions. This is also a trend that continues to catch up with the long-term trends. No relationship.
The brand battle is still frustrating and the competition is even more intense on the same stage.
In the fierce competition of the brand battle group, the major products and Dabo welfare continued to bombard and blessed. Major manufacturers continued to refresh their sales records. Xiaomi’s 53-second sales exceeded the 100 million mark and won the Jingdong mobile phone crazy two-hour sales amount. Champions; an increase in sales volume over 25 times year-on-year, a lot of gains; vivo also did not lose the momentum, to achieve sales exceeding 300% year on year; Nokia, 360, respectively, sales volume sales exceeded 1000% and 200%, to hand over a satisfactory answer The soaring popularity of the mobile phone category also drove the hot sales of the Jingdong operator's number card. It is worth noting that the development of the Jingdong operator's card has increased by more than 50 times year-on-year, refreshing the previous record.
From the results of the overall rankings, it is not difficult to find that whether it is the sales of major brand manufacturers, the explosive growth of sales, or the stunning performance of subdivided categories, they are all related to JD’s ability to open up, integrate resources, and create benefits. Support is closely related. The convergence of mobile phone brands in JD.com also confirms that Jingdong’s influence in the omni-channel is being further strengthened. With current consumer upgrades becoming more and more popular, consumers are becoming more and more interested in quality and personalized products as a leading platform for e-commerce industry. Jingdong will undoubtedly provide consumers with a higher level of consumer experience.
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