The sale of home appliances broke through 2 billion in 8 minutes. Induction cookers, pressure cookers, and rice cookers broke 100,000 units in one hour.
The mobile phone broke sales for 8 seconds, breaking sales of 30 million in 30 seconds, and effective order volume increased by 121% year-on-year;
Beijing computer digital products only sold 100,000 in 1 minute!
10 minutes before the life travel sales, 500% year-on-year, and 300,000 copies of book entertainment for an hour!
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This year's 618 'hit' on the Dragon Boat Festival made netizens' desire for shopping soar, and the culmination of the 618 mid-Shopping Festival - June 18th, Jingdong Electric made a record of 2 hours on the same day. Throughout the whole line, once again announced the Jingdong's home position.
Jingdong Home Appliances Breaks 2 Billion in 8 Minutes Air Conditioning Becomes the Most Popular Category
Household appliances are the king's category of JD. This year, in 618, JD.com’s home appliances created an ultra-high sales of 2 billion yuan in 8 minutes. Sales of products including Midea, Haier, Gree, Oaks and other brands broke through the billion in succession in 3 minutes. Induction cookers, pressure cookers, rice cookers broke 100,000 units in one hour, imported high-end dishwashers sold for more than one million units in one hour, and the high-end Dyson vacuum cleaners were highly sought after in the image of the “black technology”. %.
With the World Cup in full swing, millet beats the pack, and only 55-inch explosive TV sets sold in one minute! Washing machines, refrigerator sales exceeded 300 million yuan in 2 minutes! Among them, Haier refrigerator door Within 10 minutes, sales increased by 800%. Little Swan's 10KG washing and drying machine sold five times more than five times last year's 618 days last year, making it a well-deserved 'explosive king'!
During the summer, air conditioners became the most popular home appliances category. In only three minutes, they achieved sales of 500 million yuan. Among them, Oaks, Midea, Gree grabbed the top three sales, and became the most eye-catching brand. Kitchen appliances , Boss big suction European range hood single model in 15 minutes to achieve sales of broken million results; Vantage smoke stove wash three sets within 20 minutes to get sales 500% year-on-year good results; Fang Tai dishwasher half an hour sales accounted for washing Dishwasher category more than 30%!
Garment care (hanging ironing machine, clothes dryer) became a “dark horse” of the 618 day in the tide of consumption upgrade. It only took 10 minutes to update its historical records with over 10,000 sales. In just 15 minutes, sales exceeded 200,000 units. Among them, the electric razor received the attention of many male friends and became a well-deserved hot product. Braun's high-end razor over RMB 1000 won the razor only in half an hour. % more than share!
Jingdong mobile phone sold 8 seconds broken million, 30 seconds sales amounted to 100 million effective orders increased by 121% year-on-year
In the 'Crazy 2 Hours', zero real-time data shows that Jingdong Mobile's mobile phone category achieves the goal of selling 10,000 yuan in just 8 seconds. It also takes only 30 seconds for sales to break through billions, and effective order volume has increased by 121% year-on-year!
According to the specific brand sales data released by JD.com, Xiaomi’s 53-second sales amounted to 100 million yuan, and it won the Jingdong mobile crazy 2-hour sales championship. One-plus handset sales increased 25 times year-on-year, becoming Jingdong’s 618-year shopping festival mobile phone category. The largest “dark horse”; vivo sales exceeded 300% year-on-year, Nokia sales, sales were over 1000% year-on-year; 360 sales, sales were more than 200% year-on-year. Also, in the crazy 2 hours, the Jingdong operator number card development year-on-year Increased over 50 times!
The sales data of Jingdong 618 in the past 17 days shows that after 80 and 90 users have become the main consumer groups, and the consumption contents have become more diverse and refined. Among them, Mito, OPPO, and Huawei have become the most popular brands for women users. The proportion has continuously increased and it has become one of the main groups for the Jingdong 618 consumer; Hammer, Samsung, Vivo, Black Shark, and Nubia have become the favorite mobile phone brands for the young user groups. Mobile phone sales continue to increase; at the same time, as the popularity of gaming mobile phones continues to increase, The performance of black sharks and other mobile phone products has been a blockbuster performance. In the same day, the black shark gaming mobile phone broke 50 million in sales on the day of the 618 opener, setting a new record high.
Jingdong Computer Digital sold 100,000 pieces in only one minute Gaming Headphones, Eye-catching performance of wearable devices
Jingdong Computer's digital category sold 100,000 units in only one minute! Among them, gaming headset sales were three times the same period last year, and smart wearable sales were five times higher than the same period last year, making it the most eye-catching category.
With the arrival of smart waves, smart wearable bracelets, smart watches, smart rings and other wearable items also ushered in a wave of sales growth. Jingdong 618 opened 10 minutes, Glory Bracelet 3 will be the first to obtain 27,000 sales. Glory bracelet 3 With its stylish color scheme, the design is also more youthful. In addition, it monitors heart rhythm 24 hours a day, 50 meters waterproof rating, Harvard sleep monitoring, fat burning and other sports data, also reflects the current young people for a healthy quality of life. In terms of brand performance, Lenovo, Hewlett-Packard, Dell, Huawei and other brands all took a dominant position. Among them, the sales of Huawei notebooks have been growing at an alarming rate. The sales volume on the 1st to 17th reached 16x of the same period of last year, and the results were quite dazzling!
There is no doubt that the performance of Jingdong Electric's 618 'Crazy 2 Hours' once again demonstrated its own home position. With the approaching of the JD 618 year this year, Jingdong Electric 618 is bound to produce a brilliant result. Data, let's wait and see!
