With the first batch of adults after 00, and after 80 and 90, consumers became the main group of consumer electronics appliances. The home appliance market presents a different atmosphere than ever before. A new generation of young consumers is increasingly focusing on personal images, and consumption shows 3 Big features: will enjoy, anti-aging, so that the 'master' eat better than me. Which will enjoy and anti-aging let a care, beauty appliances become the current home appliance market has attracted much attention in emerging categories.
Since the opening of the 618 Global Mid-Autumn Festival on June 1st, Jingdong Home Appliances Co., Ltd. and beauty appliances have ushered in a major outbreak. Wrinkle-free anti-wrinkle has become the search term. The sales of beauty appliances favored by female consumers have reached 300% year-on-year. The Braun is their favorite. The brand's electric razor accounted for more than 50% of the razor's more than 50% of the first half hour sales from 00:00 on the 18th. The appliance sold 200,000 units in 15 minutes. Such sales figures show that beauty is equal to men and women.
In addition, home appliances that can bring higher living comfort have become popular products for consumers to purchase. Since June, the three major parts of 'Healthy Appliances' - massagers, massage chairs, and foot tubs, sales have increased year-on-year. 226 %. Obviously, this is a Father's Day gift given by the younger generation to the father-in-law.
In fact, whether it is a beauty instrument, an electric razor, or a massage chair for the elderly, it is fully explained that a new generation of household appliances consumers pay more attention to the quality of life, not bad money!
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