Since June 1st, the air conditioner has become one of the most competitive categories. This also reflects the importance of JD.com's home appliances to air conditioner manufacturers. In fact, since the red was opened in June , Jingdong home appliances air-conditioning category continued to sell. From 0:00 on the 18th, reached the highest peak: 3 minutes sales exceeded 500 million yuan.
Among them, the frequency conversion and columnar counters have become consumers' search terms for the 1st to the 17th. This shows that consumers have not only stayed in the air conditioning system for heating and cooling, but also have higher requirements for upgrading functions such as energy consumption and industrial design. .
In terms of branding, Oaks became a big dark horse, Red June sales reached a record high, and the sales of air conditioners ranked on June 1-17, 2.5 times the same period of last year. The United States, Gree did not let the air-conditioning market show more The situation of the three countries killed, and this is also basically in line with the situation of Jingdong home appliance sales charts for the first 17 days.
Air conditioning upgrades and brand battles, I am afraid will continue to be the main theme of the 7618 global mid-year shopping festival.
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