The Wall Street Journal (WSJ) quoted supply chain sources as saying that Apple has proposed a mass production plan for the new iPhone. Compared to the high-priced organic light-emitting diode (OLED) version of the iPhone, Apple is interested in selling more new LCD versions of the iPhone.
The report pointed out that Apple's focus on cheaper LCD version of the new iPhone is mainly due to consumers' increased sensitivity to smartphone prices. This year's new iPhone series, the LCD version of iPhone sales is expected to account for most of the proportion, exceeding analyst expectations. .
However, the report also analyzes that if Apple focuses on sales of the LCD version of the iPhone, the average selling price (ASP) of the iPhone may be affected.
Apple does not comment on the above news.
Foreign technology websites MacRumors and AppleInsider quoted the Korean media website ET NEWS reported that Apple has recently planned new iPhone operations in 2019. It plans to launch 3 new iPhone products next year. If there are more than 3 new models, the additional models may use LCD additionally. panel.
The report speculates that Apple will adopt OLED panels when it launches 3 new iPhones in 2019.
The market generally expects that in the second half of this year, Apple may launch 6.5-inch and 5.8-inch OLED versions of the iPhone, and 6.1-inch LCD versions of the iPhone. Among them, the 6.1-inch LCD version of the iPhone will account for 3 new iPhone shipments in the second half of this year, which can reach about 65%. 75%, shipments can reach 100 million to 120 million.
South Korea’s financial website Business Korea has quoted smart phone industry sources recently reported that Apple’s new 6.1-inch iPhone this year may use South Korea’s LG Display’s MLCD+ display technology.
AppleInsider reports that MLCD+ display technology can save about 30% power consumption compared with IPS LCD technology. LG Display is also one of Apple's supply chains, so it is expected that Apple's new iPhone may adopt the above-mentioned off-the-shelf display technology.
South Korea's Samsung is currently the exclusive supplier of OLED panels for the iPhone. However, the financial website The Investor previously quoted industry sources as reporting that LG Display expects to begin shipping the first batch of OLED panels to the iPhone in the second half of this year.
Analysts pointed out earlier that Apple has actively introduced this year and fully supported LG Display as the OLED version of the iPhone's second panel supplier to decentralize OLED supply risks in the next three to five years.
When Apple announced its financial statements in early May, consumers in the second quarter of the fiscal year 2018 as of the end of March this year selected the OLED version of the iPhone X to be higher than other iPhones. The average selling price of the iPhone in the quarter reached US$728. During the same period last year, the 655 US dollar ascended, the iPhone X sales with a starting price of 999 USD helped a lot.