In recent years, the competition in the coatings industry has intensified, and the coating industry has been changing in response to the situation. The following seven development trends have emerged:
01 Entering the High-end Product Market
According to industry insiders, by observing and studying last year's paint market conditions and corporate trends of major paint brands, in the future, both front-line and emerging brands will vigorously develop high-end paint products. On the other hand, with rising costs and With the continuous shrinking of profits, the pressure of enterprises has been continuously increasing. Therefore, high-end products with high R&D profits have become the first choice for many companies.
02 Converting Consumption Patterns to Both Quality and Service
No matter how the society changes, quality and service are two important considerations for product consumption. It is difficult for consumers to change. The change of consumer's consumption concept makes consumers pay attention to the practical value of the product when they purchase paint. At the same time, it also pays attention to its high-quality after-sales and service. This point of consumption requires enterprise producers to increase their productivity, enhance their actual market competitiveness, and improve their competitive environment in the market.
03 Focus on brand management
The paint industry has maintained relatively rapid development in recent years. This also means that the internal competition in the industry is becoming more and more intense, and it is very important to pay attention to brand building. At present, there are already a few enterprises with more advanced awareness begin to pay attention to this one and create self-support. Brand features, improve product visibility.
04 Strengthen Internet Marketing
With the continuous development of the Internet, the paint industry needs to break through the traditional marketing model, pay more attention to online marketing, use new media to strengthen the brand's publicity, and increase consumer awareness of the brand.
05 Increased demand for customization
Personality customization has become an upsurge in other industries. The paint industry should also learn relevant experience from it. Especially after the 1980s, when the 90s have become consumer-led, the demand for personalization will inevitably increase. Therefore, the customized products must be It will be the future development trend.
06 Innovation enhances the degree of difference
The paint industry is currently faced with serious problems of homogenization, so that consumers are often overwhelmed at the time of purchase. Affected by this, paint companies need to have more innovations in the future, and they can also do fine work on development strategies. Great, seek differentiation in strength.
07 consumer style pays attention to green environmental protection
The seventh and most crucial point is that under the circumstances where the country pays great attention to environmental protection, people have begun to think more about their own safety while protecting the environment. Therefore, people began to give more protection to the environmental safety of paint products. The importance of the paint industry should be more environmentally friendly and healthy products.
Only by doing so can we attract more consumers to be able to make the brand bigger and stronger. Only in this way can the industry achieve sustainable and healthy development. The industry believes that during the 13th Five-Year Plan period, the construction of affordable housing will be added The need for water paint in industrial production not only creates a good market environment for water paint, but also creates a prerequisite for technical innovation of water paint.