Steam introduced domestic | No impact on ordinary players in the short term

Before this, major media released a blockbuster, that is, Perfect World, a domestic game company, will cooperate with Valve Corporation of the United States and formally introduce the game platform Steam to China. Subsequently, Perfect World officials also announced this news, but they did not There is no mention of the specific time of introduction. The rumors of this time are at the end of this year.

The reason why this news has caused heated debate is mainly from two aspects. On the one hand, Steam is still in a grey zone. The game is not approved by the national cultural department. On the other hand, it comes from the Perfect World itself. There is not enough hunting in the stand-alone game field. Many players also worry about whether they can play the role of agent Steam.

According to the information obtained so far, the cooperation between Perfect World and Valve has taken effect from Monday. The cooperation between the two parties does not involve any equity transaction, which means that Valve and Perfect World and its subsidiaries are not There is an association.

Is it not possible for Steam to introduce a domestic product to China?

The cooperation between the two parties mainly includes the following three points: Perfect World is established in mainland China to operate and promote Steam China; Valve provides software licensing and related technical support for the launch and operation of Steam China, and authorizes Perfect World in Steam China. The promotion uses its trademark and related promotional materials; Perfect World is responsible for introducing Steam overseas game products to Steam China and conducting localization and other related work, as well as recommending and supporting the distribution and operation of Chinese game products in Steam China.

In fact, Valve has already established good cooperation relationship with Perfect World. DOTA2 is the first cooperation between Perfect World and Valve Company. Since then, in 2016, Perfect World has officially represented Valve's game "Counter Strike: Global Offensives. Just recently, Perfect World has just hosted the first CSGO Asia Invitational. It can be said that Perfect World has made a great contribution to both DOTA2 and CSGO in terms of electric games and promotion of games.

One of the main reasons why many people have questioned the perfect world is that the company has not launched too many stand-alone games in China. Therefore, if they are allowed to represent such a platform with a large number of stand-alone games, it is easy to send trials and other problems. There are some problems.

However, in my opinion, such fears are actually redundant. Although Perfect World cannot compete with Tencent Netease and other companies at home, Perfect World is still a company with a high industry position in the overseas market. Perfect World can earn about RMB 18 million per quarter from overseas licenses, which is one-sixth of total revenue. That is to say, this company can be regarded as a Chinese game maker who entered the overseas market very early. It is precisely because of this. The popularity of the company only contributed to Perfect World's cooperation with Valve.

Another issue of concern is undoubtedly the impact that the Chinese version of Steam will have on the existing Steam country. The announcement clearly stated: 'The implementation of this agreement will take some time and is expected to be in operation for the company's current year. There is no significant impact on the results. 'That is to say, the Chinese version of Steam will not really land until at least 2019, and will not affect ordinary players in the short term.

However, the Chinese version of Steam will eventually be introduced. Perfect World also explicitly mentions that they will be responsible for the introduction of Steam overseas game products to China and localization and other related work. Once the introduction is bound to involve the relevant approval issues. Not only that, now There will also be a problem with inventory games for users in the country.

According to the author's analysis, there is a lesson from the Microsoft and PS4 countries that Perfect World's current Chinese version of Steam should not completely block the original users in the country. The games that have already been purchased should not be affected. However, the Chinese version afterwards Steam is bound to review the game with the current platform, such as the Sugi. Perfect World does not explain much about the future of the Chinese version of Steam, so the future of Chinese players is still confusing.

If Steam can enter China through the formal channels and guarantee relevant services, it is undoubtedly a good thing for ordinary players. As a Chinese manufacturer, Perfect World will also learn more about the needs of Chinese players. Follow-up related content, Zhongguancun Online also Will continue to follow up. Of course, it is not easy for Chinese players to come to the end of spring or spring.

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