'Cream Future' - China's integrated circuit innovation road series interview will rely on the competition platform, bringing together all parties in the industry to interpret industry characteristics from multiple angles, bringing a new perspective.
Recently, due to US-China trade frictions and ZTE’s US sanctions, it pushed the chip industry to the forefront and localization of the integrated circuit industry was imperative. And Jianchuang North, as an outstanding leader in China’s semiconductor display industry, has been established for ten years. In the meantime, a number of independent intellectual property innovation technologies that fill the gaps in the country have been introduced, which have made significant contributions to the domestic substitution of China's semiconductor display industry and integrated circuit industry. Recently, the Competition Organizing Committee interviewed the vice president of the company, Jianchuang North. He shared with us the road to growth in North China.
Ten years of wind and rain, beyond self-improvement in 2008, Chichuang was established in the north. At that time, the development of the domestic integrated circuit industry was undergoing changes. Various new display technologies are breaking out. A huge innovation revolution in the semiconductor display industry is quietly brewing. In the environment, the creation of the North came into being in this kind of environment.
'From the establishment of 2008 to the present, the original intention of creating the North has not changed, is to provide a total solution of the display program, Ben introduced to us, the company has set a clear development goal from the outset and always stay focused, 'From the CRT , LCD... and then OLED, the semiconductor display industry is actually an industry with a high technical threshold and high input intensity. Today, we see that whether it is an outdoor LED display, or a nearby smart phone, or a watch display screen, they are all created in the north. Target market, and we are also the only company in the country that can provide such comprehensive solutions.
After 10 years, Chuangchuang has grown from the first 40m2 office to now in the United States, Taiwan and other places around the world have R&D centers. Its products have also expanded from initial cell phone charging chips to mobile displays, panel displays, and LEDs. Display, the four major areas of green lighting formed a diversified product layout, the main product line includes full-size panel driver (LCD/AMOLED Driver), touch, fingerprint identification chip, power management chip, signal conversion, timing control (TCON), LED display driver and LED lighting driver, etc. With precise layout and constant self-transcendence, Jinchuang North quickly expanded its international perspective and promoted the leap-forward development of the company. In November 2016, Jianchuang North merged with Yizhuang SDIC. The well-known power management IC design company iML in the United States, in 2017 the revenue volume exceeded 1 billion mark, and the scale of the enterprise is now ranked first in domestic display chip design companies.
When it comes to the experience of the Chuangchuang North in achieving such an accomplishment, Ben stressed: 'Chuang Chuang North has a high degree of ambition and a firm determination to focus on the field of display, to strengthen its goals, to resist difficulties and persevere, to become a world-class company. Chip design company. '
Grasping cutting-edge technology and focusing on talent cultivation Although it has become a top-ranking enterprise in the global semiconductor display industry, it is not satisfied with this. In today's rapid technology and product replacement, there are alternative crises at any moment. And it has invested a lot of manpower and material resources. It is understood that China has been leading and promoting display industry upgrade north, the current full-screen era of eruption, set a new North has been the first to introduce the latest generation of ITD (Integration of Touch & Driver) touch-driven integrated chip ICNL9911 , And is committed to the development of innovative fingerprint unlock technology. At the same time, in the field of flexible OLED driver IC, set up the North has long been layout, a collection of top talent, the pursuit of technological breakthroughs.
'At present, China's integrated circuits have formed a relatively mature industrial ecological chain, in which personnel training is a top priority' Ben said, 'To provide students with more streaming opportunities, and encourage them not only to be limited to existing Instead of simulating the circuit, it creates a higher innovation goal for them. These innovative ideas can be fed back to the enterprise and form a two-way incentive with the company.
Speaking of suggestions for start-ups, Ben once again emphasized the importance of talents: 'In the field of integrated circuits, talent is essential, and in addition, we must have the same firm convictions and clear goals as Chuangchuang North, and do a good job in risk management and control. Market research. '
Through the interview with JTC North, we feel that as the world's leading provider of integrated display control chip solutions, it is no accident that Chuanghuang's success in the North is achieved. A decade of growth cannot be separated from the positive development of China's semiconductor display industry and integrated circuit industry. The ecological atmosphere is also inseparable from the firm pursuit and innovation of all Chuangchuang employees!