Cooke was even asked if he had considered running for the presidency of the United States. He replied: 'I am not interested in politics. I like to pay attention to policy issues, but due to the dysfunction between Washington’s legislature and other departments, I believe that it is engaged in the present Things can have a bigger impact on the world. You know, you may want to be president, but you can't run for election. So you can exclude me.
Cook also mentioned his experiences with Compaq's change from Apple. Apple was relatively small at the time, but why would he accept the invitation from Steve Jobs? 'Steve was back at Apple at the time. He hopes. I replaced the then senior management team. I thought at the time, this gave me the opportunity to talk to the creators of the entire industry. ' Cooke said, 'Steve met me on Saturday night and felt like he only talked to him for a few minutes. I decided. I was completely shocked. I never saw the spark in his eyes in a CEO's eyes. When everyone turned to the right, he turned to the left. What he did was different from traditional wisdom. I think this is amazing. '
Cooke said that when he accepted the job, his friends thought he was crazy, because Compaq was the world's top computer maker at the time. But he thinks this may be the best decision in his life.
When talking about the analysts' negative reaction to the quarterly report, Cook is no longer bothered. "I used to be a bit distressed. Now it is no longer annoying. We are running apples for a long period of time, so they always care about 90 days." The sales volume made me feel weird. We have made decisions that focus on a few years. We want to make it clear that we are not operating companies to please those who want to make quick money, but to value long-term interests.'
And Warren Buffett's purchase of an additional 75 million shares of Apple's stock also made Cook quite excited because this top investor is also known for his long-term vision.