Asia CES meets every four years in the World Cup, allowing Hisense, the official sponsor of the World Cup, to take advantage of the 'home' advantage at the show. At the exhibition, the Hisense Pavilion is not only full of World Cup elements, but is specially designed for the World Cup product area. It visualizes Hisense Chengichi. In the past year, on the 13th of June, Hisense also released the World Cup version of the AI TV system. This brings new perspectives on the World Cup and is even more eye-catching.
As the only designated TV brand in the 2018 FIFA World Cup official, Hisense launched a series of products in succession in the year of the World Cup, deepening the fans' point of view.
Variety of artifacts to crack fans watching game pain points
Prior to the appearance of Hisense U9, there was not yet a TV with a backlight structure of more than 1,000 divisions. With the 1000Zone ultra-definition television technology and the 4096-level fine dimming technology independently developed by the company, Hisense U9 presented a level of difficulty for ordinary TVs. With the details and depth of field of view, it won the CES Global Annual Display Technology Gold Award. At the same time, the Motion Flow intelligent motion frame measurement system was used to clearly and fluently recover physical trajectories, making it more suitable for large-scale sports events such as the World Cup.
Hisense U7 pioneered the Auto Sport automatic sports model, which truly reproduces the stadium's lighting environment, the color details, and makes each ball's sport line clearly visible. This brings an unprecedented viewing experience to the majority of fans. Because of the quality, content, entertainment, Services and other aspects of the full range of fans to view the game 'pain points', Hisense U7 cited Wu Lei, Yulin, Yu Dabao and other football stars have been strongly recommended, listed as explosive models, fully recognized by the market.
New AI Brings New Look to the World Cup
Hisense's variety of 'watching artifacts' is another major technological breakthrough in the application of artificial intelligence technology.
On June 13th, Hisense officially released the World Cup version of the AI TV system at the Asian CES. The system uses the image recognition technology and the big data technology to create the graph search function. When watching the game, press the 'small poly' on the remote control. The key, just 0.1 seconds, the high-definition picture of the athlete's game will be accurately captured, the player's detailed information will be displayed synchronously. The big data of Xiaojutu search cover nearly 900 players of the 2018 Russia World Cup participating team, the recognition accuracy rate Up to 99%, almost accurate. At the same time, the HD capture of the small poly-key capture, the mobile phone directly share the circle of friends after the code scanning, experience the joy of sharing the original.
Back to CCTV's first broadcast of the World Cup in 1978, due to extreme lack of information, the narrator Song Shixiong carefully cut out each player from the newspaper and compared it with TV. He completed four explanations of the game. 40 years later, Hisense used the new AI technology to bring new ideas to the World Cup. Watching face blindness in television has completely become a thing of the past.
At the same time, Hisense TV's full-scene speech interaction has achieved unprecedented six consecutive human-machine dialogues, can remember, understand the context, can accurately understand the user's intentions, and identify up to 33 kinds of human relationships, to open up 36 large field scenes Life Services. With His Real Core Technology, Hisense Becomes a Leader in World Cup Display Technology Wars
Hisense laser TV broke into a single product, and was awarded the Best Audio Video Award
At the exhibition site, Hisense launched the first domestic 80吋L5 series 4K laser TV as low as RMB 1,999, which became the focus of attention. This laser TV was launched in mid-May and became the explosion model. Ranked fourth in the best-selling product list, and the price of only 1/4 of its 55-inch LCD TV new products behind him, the product opened a new era of laser TV popularity.
Hisense 80 helium laser is hot because it accurately grasps the user's core needs, it's suitable viewing distance only 3 meters, 'three-meter living room, 80 吋 start' has become a new concept of user choice. The product uses a new light source Technology, light source efficiency is increased by 30%, overall power consumption is reduced by 20%. Brightness can reach 400nit, plus HDR technology application, and unique eye-protection advantages, its visual comfort is far better than LCD TV, and it is immersed The feeling is stronger. Watching the World Cup with a 80 inch big screen becomes an ideal choice for fans.
On the 14th of June, Asia CES launched the second day, Hisense 80 吋 L5 series 4K laser TV stands out among many exhibiting consumer electronics cutting-edge technology products, winning the '2018 Asian Consumer Electronics Show Best Video/TV Technology Award'. With both market recognition and professional recognition, Hisense L5 series 4K laser television became the biggest winner of the show.
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