On June 13, in the keynote speech at CESASIA, He Gang, president of Huawei's mobile phone product line for consumer services, revealed that Huawei's P20 series has shipped 6 million units after two and a half months of listing. The global increase was 81%, including Greater China. The area increased by 63% year-on-year, and overseas areas increased by 150% year-on-year!
P20 series mobile phones make strong use of high-end market
The number of shipments of 6 million units in just 2.5 months is surprising. This is bound to become a milestone event because it means that Huawei has made a qualitative breakthrough in the high-end mobile phone market.
The P20 series is Huawei's high-end flagship this year. At the time of its release, it has sparked global debate. The list of DxOMark, the world’s most authoritative photo-taking agency, has long been dominated by Samsung and Apple, but the launch of Huawei’s P20 series has broken. History. P20 Pro and P20 achieved the top spot in the first place and second place respectively. What's even more frightening is that the P20 Pro has a score of 114 points for the photo event, a full 10 points higher than the Samsung S9+, and Apple's latest flagship. iPhoneX only ranked sixth.
At that time, Huawei’s consumer business CEO Yu Chengdong once boasted that the global sales target for the P20 series is more than 12 million units. Now that it has just been listed for more than 2 months, the shipment volume has exceeded 6 million units. This shows that Yu Chengdong had previously set The goal is expected to be achieved in advance.
As we all know, the Huawei mobile phone brand is currently ranked in the top three in the world, and in many countries it has even reached the TOP2. Overall, Huawei’s real competitors are Apple and Samsung. There are no other shortcuts to surpass Apple and Samsung. Only on a sustained basis can the road of technical R&D be conducted in a down-to-earth manner.
In fact, Huawei has done so. In the past ten years, Huawei has invested nearly 400 billion R&D. In 2017, global R&D investment ranked sixth. As of 2017, it has obtained more than 74,307 patents. In research and development, Huawei’s investment has exceeded. Apple's P20 mobile phone achieved such a high sales volume in such a short period of time. This fully proves that Huawei is relying on its continued huge investment in R&D, and it is right to overcome the technological difficulties to develop the path of the high-end market from the bottom, and this also constitutes a deep barrier. It is difficult for an opponent to surpass it for a short time
Grab the trend of moving images and make a powerful product
What is the success of Huawei P20 series mobile phones? The secret is actually very simple, that is, it seizes the development trend of mobile imaging, and brings a powerful product to consumers.
In the keynote speech of CESASIA, He Gang explained the development trend of moving images. He thinks that the new world of moving images will look like this: 'Breaking the limits of record forms, breaking the boundaries of image content, breaking the constraints of presentation methods and Breaking the barriers to interactive experience, mobile video will seamlessly connect the real world and virtual world where human beings live, providing an unprecedented innovative experience.
How to achieve such a beautiful vision? There is only one way, that is, technology! In fact, the P20 series of mobile phones are the best embodiment of Huawei's innovative technology to achieve the future of mobile imaging. It is also the secret of why P20 series phones can successfully occupy the high-end market. .
The camera is the P20 series mobile phone, especially the most commendable place of P20 Pro. In terms of P20 Pro, Huawei has installed the strongest photographic system ever built into a mobile phone, which is mainly reflected in the rear three lenses jointly adjusted with Leica. This powerful photographic system consists of a 40-megapixel color lens, a 20-megapixel black and white lens, and an 8-megapixel telephoto lens with an aperture of f/1.8+ f/1.6+ f/2.4. Outside the three Leica lenses, the Huawei P20 Pro is still the only product to reach a 1/1.7 inch sensor area in the mobile phone model. The size is 170% higher than that of the iPhone X; Achieve a high amount of light, easier to capture the details of dark light, which is of epoch-making significance in the history of mobile phones.
In the AI smart photography experience, Huawei P20 series phones can automatically recognize 19 categories and over 500 scenes through the built-in AI chip. After recognizing a specific scene, it can automatically switch to the corresponding mode, making it easier to take pictures. , When you use the P20 series to shoot at night, it will automatically switch to the “night scene” mode to better show the shooting effect. Even if you are a beginner of photography, you can still shoot a professional-grade blockbuster.
AI image stabilization is another great feature of Huawei's P20 series mobile phones. Many friends have the embarrassing experience of using mobile phones to shoot night scenes easily, but Huawei P20 series equipped with AI intelligent image stabilization technology, filtering and correction due to hand vibration caused The offset and blurring of the screen can support a shutter time of up to 6 seconds, allowing clear night shots without the aid of a tripod.
It can be seen that the Huawei P20 series is more than just a flagship model. It is creating a new era in mobile imaging. This is a new era of AI smart photography, which not only allows ordinary users to shoot professional-grade The effect is to allow Huawei to surpass its rivals in the core technologies such as photography and truly lead the industry's new fashion. In fact, when the Huawei P20 series was released globally on March 27th, the hot selling result was already doomed.
More imagination is still behind
It is not difficult to find that the hot selling of Huawei P20 series phones is just a start. The bigger imagination space is behind.
At the CES ASIA's speech on June 13th, Mr. He Gang believed that the important technologies of mobile imaging include cameras, AI, computing, networking, virtual imaging, and interaction. It is these cooperation and cooperation that will bring consumers A comprehensive mobile imaging experience.
On June 5, Huawei's consumer business CEO Yu Chengdong personally released GPUTurbo. This is a key technology that Huawei has built for years of continuous technological accumulation in the field of image processing. By reconstructing the traditional graphics processing framework at the bottom of the system, Software and hardware collaboration is achieved, graphics processing efficiency can be increased by 60%, and SoC energy consumption can be reduced by 30%!
More importantly, this powerful technology supports the upgrade of Huawei's existing models. He Gang announced in CESASIA's speech that Huawei's various models support GPU Turbo's upgrade schedule. Among them, P20 series phones will be upgraded in July. Have you been surprised by the number of P20 series phones with GPU Turbo?
Another thing that deserves attention is the new Huawei video contest launched last year. The competition was jointly initiated by Huawei and the New York International Photo Center. The first competition attracted more than 157,000 entries from more than 90 countries around the world. It is very successful. Do not underestimate this contest. This is Huawei's promotion of a mobile image of the wave and culture, inspire more people to understand mobile photography, to join the wave of mobile photography.
This year's Huawei new video contest has been launched. It can be expected that this will be a larger-scale mobile photography enlightenment campaign. It will also be an in-depth interaction and communication with high-end users.
With strong support for huge R&D investment, it has good products with obvious advantages in camera, AI, network, virtual image, and interaction, plus upgrades and blessings of scary technologies such as GPU Turbo, and the help of Huawei's new video contest, the P20 series of mobile phones. Hot selling has just begun. Huawei is also getting better in the high-end market.
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