2018 Lexmark's new product launch: Competitive products are launched and strategic planning is developed

On June 14, 2018, Lexmark's new conference was held in Guangzhou. It officially updated the MS320/420/520/620 series black-and-white laser printers and MX320/420/520/620 series MFPs for South China. The Lexmark industry customers, system integrators and partners in the region have witnessed the launch of new Lexmark products. At this point, after the new conference of Beijing Field and Shanghai Field, the three Roadshows of Lexmark's new product launch officially ended.

At the beginning of the press conference, Mr. Li Qi, general manager of Lexmark Greater China, introduced the development plan and strategic objectives of Lexmark in the next five years. There are four main aspects, which are respectively from technology, product coverage, R&D and field development. What will China do?” Mr. Li Qi stated that Lexmark China will adhere to relying on technological advantages, and focus on developing and expanding the market size and influence of the industry; Lexmark China will seek to expand the reasonable ratio of products in order to increase competitiveness and expand. Market coverage; Lexmark China will increase local R&D investment to meet the demand for print solutions from different industries; Lexmark China will also actively explore new areas in order to establish a broader cooperation alliance and achieve a win-win situation.


Mr. Li Qi, General Manager of Lexmark Greater China

This conference was an iteration of the MS320/420/520/620 series monochrome laser printers and MX320/420/520/620 series MFP products, mainly A4 format small and medium-sized working group. It is expected that the mid-to-high end of the A4 format will be updated in the second half of the year. Equipment and color machines. Compared with the previous generation of products, the new products released this time have enhanced performance and functional configurations, making operation more convenient.


Leo Meng Greater China product manager Jiang Bingbing

The new products launched by Lexmark North Station, etc., have greatly improved both in terms of function and performance, and have reached or surpassed the best level in the industry compared with competing products at the same level. Excellence in quality is Lexmark's consistent pursuit. This new product launch follows Lexmark's consistent principles. It is worth mentioning that the new products have always been more effective than Lexmark in terms of efficiency, integration, and document printing management. Most of the similar products in the print market do better.

Ms. Yang Yang, Service Development Manager of Lexmark Greater China introduced the service system and service coverage of Lexmark China. According to her introduction, after more than 20 years of operation, Lexmark China has formed a professional printer. The service response system can provide standard services for products and MPS management services for most Chinese customers and partners.

Lexmark Greater China Solution Consultant Cheng Hao stated at the conference that Lexmark is a global company specializing in solutions and print management, focusing on providing high-quality printing equipment and printing services to industrial enterprise users. China focuses on the financial, retail and manufacturing industries. Lexmark has won high recognition from its customers with its reliable product quality, professional service standards, and solution design and professional implementation experience. Lexmark will continue to maintain and strengthen print management solutions. The expansion of the program business in the Chinese market has selected, targeted, and plannedly developed new target industries, and through the alliance with third-party solution software and peer industry, to meet the diversified print management needs of industry customers.


Lexmark Greater China Service Development Manager Yang Yang


Lexmark Greater China Solutions Consultant Cheng Hao

The customers and partners who participated in this event were very enthusiastic. They praised Lexmark China's successful new product launches and stated that: This conference gave the Lexmark users and partners great encouragement. And confidence! Let the domestic market really feel the Lexmark's products, the influence of market strategies and the status of business progress. Believe that Lexmark China as a leading Chinese printing technology leader, will take advantage of the successful release of three new products. With its clear, decisive, devastating industry focus strategy, it provides users with higher, faster, stronger products, programs and services.

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