Xiaomi, who was just around the corner, made another great achievement at JD.com's Mid-America Shopping Carnival. Just after 0:00 on June 13th, JD.com’s Xiaomi Brand Day started the runaway model. This was a massive victory. ' Once again caused a hot debate in the industry.
On the first day of June 1st, Xiaomi's performance on the Jingdong platform was very eye-catching. Xiaomi 8′s new flagship product launched in JD was the winner of the new product sales list on that day. As of June 11, Xiaomi’s mobile phone sales remained stable on June 1st. Until June 11th, Jingdong Mobile's cumulative sales of the first, far ahead of the industry.
In addition, in this JD promotion in 618, Millet launched a variety of new products on the Jingdong platform. The Xiaomi brand subsequently climbed to the top of the JD.com mobile search engine, and the 8 flagship product of Xiaomi is also listed in the mobile phone industry. First, it is one of the mobile phone models most concerned by the masses of consumers. Xiaomi can create such a gratifying sales record, again demonstrating the absolute strength of JD.com to join hands with manufacturers to achieve 'win-win'.
On June 13, coincided with the third anniversary of the cooperation between JD.com and Xiaomi, Wang Lingming, the vice president of Xiaomi Company, brought many senior executives to visit JD. He held an exclusive launch ceremony for the Red Rice 6 with JT. The day of significance visits JD. The purpose of this trip is not only the product's initial cooperation. JD.com is an important battleground for the e-commerce war of Xiaomi 618. It is highly expected by Xiaomi and expects JD.com to empower the millennium with a strong power to guide the development of the industry. , To create a bright future for a win-win situation.
Left is Chen Ting, president of Jingdong Mall Communications Division, right is Xiaomi company vice president Wang Lingming
Jingdong connects millet, drives sales with fans
A family from 'birth for fever' to 'allows everyone to enjoy the joy of technology', hoping to bring technology to the public, a family from 'prosperity' to 'do no evil, never humble, seek win-win' Based on its own marketing, data, financial, and other advantages to build a flexible 'building block' organization to work together with the industry to seek a symbiotic, coincident cultural philosophy, the two companies are attracted to each other and connected to each other. So, on May 28, 2015 , Millet and Jingdong Mall jointly announced that Xiaomi’s Jingdong official flagship store was officially launched.
In the initial stage, Xiaomi suddenly appeared in front of the public. Its Internet brand banner became a unique representative in the eyes of millions of fans. With fan interaction and operations, the mobile phone market in the ever-changing market has become a hotly-developed mobile phone market. Not to mention the existence of milestones, Jingdong, which has nearly 300 million high-quality users and a new user with a compound annual growth rate of 110%, deeply understands the importance of Xiaomi’s success—the importance of fans. From the moment of formal cooperation, It will focus on 'meat noodles'. Jingdong has developed a fan activation strategy that integrates both inside and outside. It screens not only Xiaomi users of JD.com's own platform, but also conducts precise interactions with the core 'meat' personnel of the official microblogging, posting bars, and forums. The aim is to maximize the activation of Xiaomi’s existing users, tap potential users, reach the most extensive user groups, and help Xiaomi sales continue to climb with effective traffic conversion.
For example, on September 29, 2016, Jingdong Xiaomi Super Brands Day, the first day brand sales amount, the first mobile phone sales, the brand sales amount of 4 minutes the fastest break billion, the fastest mobile phone sales 43 seconds break million, the total appointment The number of people is 2.72 million. In May 2017, Xiaomi's mobile phone sales reached 2 million forty-one seconds and the sales volume reached 255,000 units on the same day. The sales volume exceeded 330 million, and the sales record of Jingdong Super New Day was refreshed. Red rice Note4X is the first place to account for the cumulative sales of mobile phone items in 2017.
In this year's Jingdong Mobile Phone 618 World War, Millet 8 SE's new product will be launched first. As chairman of Jingdong Group, Liu Qiangdong is concerned about the success created by JD.com, and expressed his congratulations in the first place. Jingdong deserves a leader in the era of unbounded retail.
All-round empowerment, joining the 'unrestricted retail' era
In the current slowdown in the growth rate of the mobile phone industry, as one of the world's leading retail platforms that cooperate with more than 500 mobile phone brands, Jingdong dares to take the lead in the development of the industry, under the strategy of unbounded retail, through the development trend of the mobile phone industry. The control of the brand for the manufacturers, through product, price, logistics, services and other advantages of resource integration, for the entire mobile phone industry to bring new growth momentum, for consumers to create a new online and offline shopping experience.
As Yan Xiaobing, the senior vice president of JD.com’s e-entertainment business group, said in the era of unbounded retail integration of online and offline businesses, JD.com is a technology-driven retail infrastructure provider and a full-range partner. Advantages to fully open up the mobile phone industry, goods, market, and jointly change the future of the industry.
Under the concept of 'openness and empowerment', Jingdong broke through the limits of conventional Internet thinking, used deep insights into consumption scenarios, created exclusive marketing strategies for Xiaomi with its own potential energy, and conducted interactive marketing activities to bring value to the fans' economy. This will also help Xiaomi continue to optimize its product launch strategy in the JD.com platform and maximize its advantages. Since the cooperation, Xiaomi JD.com’s official flagship store has expanded from a single mobile phone to TVs, notebooks, smart devices, and lifestyle appliances. In many categories, Xiaomi has repeatedly won the No. 1 sales of mobile phones on the Jingdong platform for the first time, inciting the dominance of the industry. In the past three years, Xiaomi has consistently won the No. 1 spot in the cumulative sales of Jingdong Mobile Phone 618. , From fan mining to traffic transformation, sales volume rose, Jingdong as an industry leader in the transition to retail infrastructure service providers has become a stable backer for the brand business campaign market.
The propaganda discourse of 'buy Xiaomi and Shang Jingdong' has been deeply imprinted in the minds of consumers. It also shows that JD.com and Xiaomi have become intimate partners. They have already gained support. In the future, under the guidance of 'Unbounded Marketing' strategy, with Jingdong With the gradual deepening of Xiaomi's cooperation strategy, Xiaomi's product sales may further increase while at the same time, it may recreate a bit of a sturdy industry story.