New consumer advocates: TV is used for viewing | Video and audio is the core of TV

New consumer advocates: TV is used to look at video and audio is the core of TV

At the 618 Online Shopping Festival, TV was the top brand of black appliances. Once again, it became a hot spot for consumers. All indications are that traditional brands are returning. In recent years, the television industry has broken into many Internet brands with new thinking, stirring up new market trends. At the same time, the vicious competition has also led to the problem of insufficient cost and material waste, and insufficient profits to cover up the advertising problem. Connecting the Internet has given television more content, but it has not changed the essence of the product - television is used to look at it. The Internet is Open, belongs to all humanity, and the true technology of television, black technology is not as open as the Internet. TV is used to look, quality is the real skill, the traditional TV brand headed by Sharp, in this 618 fired Turn over.

With Foxconn's energy, Century-Sharp launched a youthful, localized, Internet-based strategic transformation. At the same time as marketing strategies that are more in line with the requirements of the new era, Sharp's technological innovation capabilities as a leader in the industry will be re-introduced. If ever, , Internet TV brands use the Internet as a differentiated strategy market, then the popularity of Internet TV today, Sharp hit the audio and video experience consumption pain points of the seven real technology, has become an invisible general differentiation of OEM brand unique skills.

Bright Shadow: Sharp Cadmium-Free Color Gamut

TV is used to look at both the day and night, see everything under the sun in the ground, dark underground caves, mines and other scenes. Dark scenes test the breadth of television gamut. Even blacks have many different shades of gray. Black, Sharp has a cadmium-free wide color gamut technology. The NTSC color gamut ratio has reached a level of 102% to 130% (according to the new International Association of Lighting Standards CIE 1976). The black color displayed is not only profound but also hierarchical. Clearly, let the night scene be like day.

Draw a good image of the original color: The mysterious sharp gamma curve

A good TV, the color should be pure and harmonious, does not require the user to make up for the correction. Many TV manufacturers will use Sharp screen as a selling point, because consumers know that Sharp screen color is more true, most manufacturers lack the technology of fine school color, That is Sharp's mysterious gamma line. The real 'sharp screen' is actually the general name of Sharp's comprehensive software algorithm technology for adjusting the screen image quality. A piece of LCD panel just produced will produce a gap in color, and The 'color gradient performance' and 'color reproducibility' cannot be correctly displayed. Sharp makes correct adjustments to each panel to ensure Sharp's unique image quality. In terms of toning technology, Sharp passes the gamma curve (brightness curve) and The white balance is toned and manually adjusted to the brightness curve reference to set the brightness that best suits the human eye.

Day shadows are clear: Sharp polymer light transfer alignment film technology

Some consumers have found that ordinary TVs look good in shopping malls and they are not the same as moving home. The important reason is that the mall has no windows, and the living room in the home has plenty of daylight. Under such circumstances, many TVs will appear. The original, dimmed Sharp's polymer light transfer alignment film technology, precise control of liquid crystal molecular deflection, so that the liquid crystal is deflected in the direction of UV UV light scattering. Increase the liquid crystal aperture ratio, the key is to use the special polymer material as the alignment film, precision The liquid crystal molecules are tilted along the ultraviolet direction. The unit of accuracy is picometres (one trillionth of a meter), which improves the backlight transmittance. It also enables the user to watch during the day as smooth as the night, reducing the incidence of poor viewing angles. The visual experience makes the colors more transparent and the picture more delicate.

Dare to see the backlight if it is free Sharp new color transparent natural color

Nowadays, the popular large-screen color TV is to pursue the sense of presence of large movies. Many film and television works use bright and dark contrasting lenses as visual expressions. Oncoming headlights, backlit sun and so on, but in many ordinary On the ultra-thin TV, such shots will appear pale and pale, and the details will be lost. Sharp's new color technology is based on a direct backlight design. The image brightness and backlight adjustment algorithm is even smarter, and even the backlight lens will not lose picture details. The dramatic changes in the picture remain transparent and natural. Sharp 70-inch LCD-70MY6150A and other representative new products, applied a new generation of color technology.

Laying Shadows: Sharp Challenge 'Comprehensive Screen'

In addition to watching the content, the TV itself must also be watchable. The popular mobile phone is ultra-thin and frameless, and the aesthetics of the TV are the same. There are many ultra-thin TVs without sacrificing the picture quality. It is even more rare to be able to achieve a borderless TV. , Sharp, which has black technology and Foxconn's productivity, has more room in industrial design, realizes a borderless design, refreshes the television's industrial aesthetics. Sharp LCD-60SU875A achieves 9mm fuselage, 1.6mm aviation aluminum The borders make the corners feel seamless and seamless, as if they were natural. The 60.0-inch TV full-screen experience can be said to be the 'final version' of the TV's full screen. The visual impact on people is as sharp as the edge.

Voice from sound: YAMAHA sound repair technology

If television does not have a perfect auditory effect, visual immersion should be greatly reduced. The importance of sound is not weaker than vision. Sharp's flagship models are equipped with a professional-grade Yamaha range expansion repair technology, with two high-quality sound can be played directly Stereo sound, creating an immersive 5.1 surround sound field. The sound is more natural, with delicate visual effects, you can feel the picture through the light, create a cinematic immersive experience, and show better depth and three-dimensionality. ..

See the future: Sharp only really 8K!

From now on to see the future - Sharp LCD-70SX970A is the first real 8K TV on the market sold in the world. By 2018, 618 big promotion is still the only one. Real 8K TV must have physical resolution of 7680×4320. Screen, screen resolution up to four times that of 4K TV, accurate to hairline, fineness 4.3 times that of human eye recognition. Creates conditions for more realistic immersive visual technology and depth of field effects to help people create a true presence The real effect of its environment, sitting in the sky and patrolling the world at home is no longer a distant dream, 68cm viewing distance, in the 8K era to provide users with unparalleled immersion. Sharp 8K TV due to more independent pixels Wish to be able to better display complex colors, many well-known photographers use Sharp LCD-70SX970A instead of computer monitors to detect the effect of the original film. It is also the best display terminal for the national online museum project to display the original color of cultural relics.

TV is used to see, excellent quality and sound is a unique and proven selling point.

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