The Chinese World Cup with the most Chinese elements kicked off! Seven Chinese companies collectively appeared in the World Cup, setting a new record high. Can anyone win surprisingly? The opening game was opened on June 14th. Event marketing' number one player' Hisson lived up to expectations: Played out Russia Text advertising Смотри Hisense, stand out among a group of sponsors and make eye contact.
According to reports, Смотри has an amazing meaning in Russian, and English means Watch. The translation of the ad into Chinese is: Wow, Look, Hisense. And, after a lot of color testing, Hisense selected a bright yellow color to make it look like. Very eye-catching and eye-catching. In addition to Russian advertising, Hisense's other advertiser information is: Hisense, in which a brilliant color TV interspersed intermittently, it would be difficult to catch the eye.
Among all Chinese brand sponsors, Hisense is the most well-known driver in sports marketing. In 2016, the first global sponsor from China in the 56-year history of the European Cup has contributed to the overwhelming majority of Hisense Green and the brainwashing of Hisense. TV, China's first ', was called by the industry a textbook-style exciting plan. On the occasion of the World Cup opening game on June 14, Hisense again unexpectedly used Russian.
Compared to other sponsors, Sea Credit's 'localization' of Russian advertising is a very pragmatic trick. After all, the World Cup is home to Russia and the opening match is against Russia against Saudi Arabia, and it is also the highest-rated game in Russia. Among the top four Chinese sponsors in the World Cup, only Hisense has established a branch in Russia, and television products have covered Russia’s mainstream channels. Russian-language advertisements with grounded gas can bring solidity to Hisense. Real brand awareness and sales.
Of course, this is just the opening show. In the next more than 60 games, in addition to the venue advertisements, Hisense's figure appeared in the tickets, news backboard and live score popup window, I believe that Hisense will bring more Surprisingly, with the chain reaction of the World Cup, its global reputation is bound to be further improved.
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