Today is definitely a very special day for most fans. The four-year World Cup will kick off at 23 o'clock tonight, and it has become a hot topic for everyone to win the first goal of the World Cup opening game. In fact, in the home appliance industry there is also a 'number one fan' of the World Cup - TV. After all, the on-site venue is limited, and there are even fewer people who can go to the scene to watch the game. More fans are working hard during the day and watching the ball at night and night, even though they compare. Get tired, but you can find fun outside of work.
According to historical data, every time the World Cup, Olympics, and television sales increase, for example, in the last Brazilian World Cup, a market research company released a report saying that in the second half of June of the same year, the retail sales of color cables in the second week of the World Cup increased year-on-year. 87%, retail sales also increased by nearly 50% year-on-year. It has to be said that such large-scale competition for consumption is staggering, and this pull is not just an industry, but the associated industries.
This World Cup in Russia coincides with the 618 Global Mid-Autumn Shopping Festival. The original enthusiasm of consumers is even more enthusiastic. Let TV become a fast-growing category. Through the World Cup, just four days before the start of the Jingdong home appliances category On the day, the consumer effect brought by the World Cup has been deeply felt: Large-screen televisions have become the preferred home appliances for consumers. Sales of large-screen TVs with 60-inch or larger screens have increased from the previous 20% to more than 30%, of which 75 inches are It was twice as many as last year's category and 65 times more than three times.
As early as May 24th, nearly a month ago, Liu Hongxin, the president of Hisense Group, led a team to the Jingdong headquarters to conduct comprehensive and detailed communication on various preparations for the “JINGDONG 618 Global Mid-Autumn Shopping Festival”, including the World Cup Cooperative Marketing. The content. Hisense is one of the official sponsors of the World Cup in Russia, and the only TV cooperation brand in this World Cup, its U7 series ULED TV is also the official product of the 2018 FIFA World Cup.
Of course, in the face of such a lucrative market, after another domestic appliance giant TCL was not unwilling, even though it was not the official sponsor of the World Cup, it signed the Brazilian soccer star Neymar as the TCL global brand promotion ambassador. With Neymar galloping in the Russian arena, presumably TCL's brand has also entered the eyes of fans, not only successfully enhance the brand awareness, but also to shape the brand's characteristics, celebrity spokesperson role can not be underestimated.
Judging from the sales ranking of JD.com's Home Appliances 618, the two television giants have achieved a lot of rewards through this series of activities: In the Jingdong Home Appliances 618 sales ranking TV category list, they ranked second and third respectively, and The gap between the champion's millet is not big, there is a great meaning to surpass, and this war without gun smoke will further diffuse the smoke, we look forward to together.