In the high-end washing machine market, Midea's Beverly attempted to redefine the high-end roller with four criteria.
On June 14th, Midea United Suning Tesco released a new Beverly built-in drum washing machine for Suning alone. The two sides plan to have an annual sales target of 20,000 units.
It is worth noting that there are four major standards that Beverly has:
The first is 12kg bulk washing and 8kg drying.
The second standard is the SIA Speed-Frequency conversion motor with 1600 rpm. It will solve the wear problem in the direct drive motor, achieve accurate control of 11.8:1, low energy consumption during shifting, good stability, and allow rinsing. Complete dehydration effect.
The third standard is the i smart precise delivery technology. The accuracy of the delivery of detergent is up to ±1 ML. The result is not only clean laundry, but also no detergent residue.
The fourth standard is the water cube cold water washing technology. The cold water washing is the innovative washing technology launched by Little Swan of the United States last year. As its name suggests, it is contrary to the principle of 40°C heating washing commonly used in the industry, but it can achieve 40°C heating and washing. The effect of the differentiated advantage is color protection of clothing (decrease in color removal rate by 37%) and increase in protection effect (decrease in shape value by 45%). In addition, nano anion sterilization technology is added to ensure that the product is washed under cold water. Healthiness.
Just two days ago on June 12th, China’s Home Appliances Institute had approved the “Testing Method and Technical Requirements for the Washing Performance of Washing Machine Cold Water,” which means that the cold water washing technology will be promoted as a higher technical standard. To the technical guidance significance.
These four standards are focused on Beverly's new embedded cylinders, and they do provide a new interpretation of the meaning of high-end drum washing machines. This time, Suning will invest in its omni-channel comparison of Foley's new products, in addition to the annual 200 million. The sales target, Midea washing machine and Suning also reached a closer sales target: 2018~18 billion in 2020.
According to Ove Cloud Network data, Beverly's current penetration rate in the ultra-high-end washing machine market is very rapid. The market size of washing machines under $10,000 for the first five months of this year has increased by 72.7% year-on-year, and Beverly is higher than the industry. Growth, scale increased by 278.7% year-on-year.