According to news on June 14, Konka will participate in the auction of new shares and assets of Xinfei Series. As of this writing, Konka Group has not made any official response to this.
According to the news, an insider from Konka revealed: 'We are actively involved in this matter and hope to improve our white goods layout through new flights, and to make white businesses bigger and stronger.' White goods refer to electrical products that can replace people's housework. , Including washing machines, some kitchen appliances and improving the living environment to improve the material standard of living, such as air conditioners, refrigerators, etc. And the new fly is the traditional giant of the past, the brand and its own channels are still a certain value.
Recently, Xinfei Electric was forced into bankruptcy auction under the pressure of the capital chain. Ali auction platform shows that 100% of the shares of the new Feifei Company will be terminated at 10:00 on June 28, 2018 (except time delay) in Henan. A public auction was conducted on the Taobao.com Judicial Auction Network Platform of the Xinxiang City Intermediate People's Court. The starting price was RMB 450 million.
During the reorganization last year, several domestic well-known home appliance companies such as Wanbao, Gree, and Omar had contact with Xinfei Electric. Recently, there are reports that Konka will participate in the auction of equity and assets of Xinfei Electric.
Hong Shibin, an industry observer, believes that Xinfei’s overall value is not large no matter who picks the market. In terms of sales channel and brand, Xinfei’s advantage is not obvious, and talent has been lost in these years. In this case, the acquisition of new Flying appliances, more likely to use it as a manufacturing base or logistics center.