'We have been imagining what the future kitchen looks like, thinking that it will be an open space that combines the needs of culinary functions, family personalities, and intelligent manipulation experience. We have made bold explorations in this regard and have collaborated with renowned Italian sports car designer Giorgetto Giugiaro to develop. Out of Arda Limited Edition 'sports car' smoke stove set. 'Huda Huaihuai, chairman of Arda's Electrical Appliances, has 'brained' the kitchen scene for us.
He believes that with the interaction of Chinese and Western economies and cultures, more and more Chinese young people are beginning to embrace the concept of open kitchens. 'The kitchen is no longer a busy, tedious space for one person, but a center for family sharing. At the same time, it will also be the value of the home environment. It not only carries the functionality of traditional cooking, but also carries some attributes of smart homes and smart communities. For example, we design the hood as a 'smart brain' that can not only attract fumes. Also shoulder the family smoke diagnosis, social entertainment, cooking teaching as well as online ordering and other functions. The above vision is not only embryonic, but gradually into the reality of life. '
Chairman of Arda Electrical Appliances Hu Zhonghuai
Embedded kitchen into growing
No embedding, no opening, In recent years, with the transition of quality consumption, embedded kitchen and electric products have become the upstarts in the Chinese kitchen. Zhongyikang data shows that in 2017, the growth rate of the entire embedded kitchen and electric market reached 41.5%; Among them, embedded microwave ovens, embedded electric ovens, embedded steam ovens, and embedded steam ovens maintained rapid growth. Their sales increased by 23.5%, 22.9%, 32.3%, and 180.0% year-on-year, respectively; at the same time, the number of brands entering the field It also continued to increase. As of October 2017, there were 20 newly-added embedded kitchen power brands, with a net addition of about 165 new models.
Arda Andean embedded kitchen suite
The data of Zhong Yikang coincides with the prediction of Hu Zhonghuai. Hu Zhonghuai believes that the Chinese embedded kitchen and electric appliance market is entering the mid-to-high-speed, long-term period. Under the background of the slowdown in the growth rate of the traditional three-piece kitchen, embedded kitchen Electric products are becoming the new engine that drives growth in the overall market. 'The explosive growth of embedded kitchen appliances has been traced. First of all, from the kitchen environment, the size of Chinese kitchens has always been relatively small, but kitchen appliances have become increasingly Many, the original kitchen has been difficult to accommodate these products. The embedded design not only solves the 'many things' problem, but also solves the 'dirty' problem, more in line with the kitchen's 'streamline' type operation; from the perspective of demand, with The rise of the middle class, especially after 80 and 90, has become the main consumer. They are more willing to accept high-quality, convenient and comfortable products. The rise of embedded kitchen appliances caters to this trend; from the supply side, embedded products Due to the high appearance, technology, and technical content, the pricing is naturally higher, and it has become a new level of profit for home appliances, which helps the development of the company and is therefore sought after by kitchen power companies.
He pointed out that 'from the perspective of the existing pattern, embedded kitchen power more to meet the needs of improved. There are information shows that most people carry out kitchen and bathroom space decoration not more than twice in one lifetime, once is just need of renovation, once It is an improved decoration. If the kitchen space is used for a long period of time, it is wise to choose a high-quality kitchen electric product in one step. With the increase in the proportion of hardcover rooms in the future, this trend will be strengthened.'
Against this backdrop, 'Arda's kitchen appliances have long been engaged in the production of embedded kitchen appliances. The products include range hoods, gas stoves, ovens, steamers, all-in-one machines, coffee machines, dishwashers, wine coolers and Refrigerators, etc. We have been engaged in OEM business. Our products are sold in more than 60 countries and regions in the world. We have accumulated rich experience in embedded kitchen appliances. Around 2011, with the appearance of domestic embedded growth, we decided to try The water domestic market has opened up the road to self-owned brand management. As of now, we have established more than 50 brand flagship stores in China and obtained initial recognition from domestic consumers.
High forward
At the scene of a kitchen electric exhibition, Arda Andre did not invite a large number of platform models, nor did they arrange lively singing and dancing to attract visitors. Their own brand marketing staff took into consideration the placement of albums, cleaning products, and introduced visitors. Most of the work. The girl in charge of the customer's reception sneaked down a bottle of mineral water and secretly told the National Grid of China, 'We Arda Andre is not yet a big brand, revenue is only 1.3 billion, so every penny must be spent on cutting edge. On. When asked about being tired, the girl laughed, 'Of course I’m tired. In two days, my voice is mute. But everyone is particularly motivated. Our brand accumulation is still relatively shallow, but in Zhejiang, we are already a well-known company. , Give us another 5 years, we will be able to catch up with the other two professional kitchen appliances company in Zhejiang. 'Say a few words, the girl picked up the microphone, standing at the reception desk.
The employee's mental outlook often reflects the style of a company. Hu Zhonghuai regards Arda Ander’s own brand promotion in China as his “second venture” and puts more passion than ever before. He believes that the development of the company Just like life, there is a reading stage, a work stage, a transformation stage'. The OEM experience is Ander's 'student era', and the self-brand stage is their 'work time'. The hard-won 'work', Hu Zhonghuai carefully cherished and operated.
New oven and steamer
'At present, our investment in technology must guarantee at least 3% of revenue each year. With future development, we also hope that technological investment will one day without capping. ' The young entrepreneur is very clear about research technology. For the company's 'preservation agent' role, he is not willing to invest in 'face engineering', but he is not afraid of the development of 'lizi'.
Planting Indus and attracting the phoenix—one-tenth of Arda's employees are R&D personnel. From technology to craftsmanship, from standard to new applications, Arda Andre walks in the field of professional kitchen appliances. At the forefront, “The current China oven and steamer standards are drafted by Arda Andre. At present, we are participating in the drafting of standards for non-regional induction cookers. In the field of embedded kitchen appliances, we can call ourselves the Chinese kitchen. Electron-old enterprise. ' Hu Zhonghua's amazing way.
Embedded kitchen scene
Over the past 15 years, Arda Ande has accumulated a wealth of patented technology, 'such as oven carbonation cleaning technology, because the baked food is easy to oil in the cavity, the oven cleaning is very troublesome. Arda Ande uses 450 degrees high temperature, can be carbonized grease , Wipe it clean with a rag and it will be clean.
Another example is Arda Ande steaming machine, common products are often placed on the side of the tank, compared to take up space in the cavity. Ender uses an overhead mode, compressed the space occupied by the tank, the release of the effective capacity of the one machine.
'And our non-regional electromagnetic stoves, combined with touch screen control, precise temperature control, can cook multiple dishes at the same time. Both from the value of value and functionality, are greatly superior to the traditional electromagnetic stove, beautiful and practical.'
Zoneless cooker
Hu Zhonghuai mentioned dishwashing products, 'We believe that dishwashers will be products that run in parallel with steaming ovens. Some people call these three 'kitchen new three-pieces'. To that end, Arda Andre has specialized in construction in Jiaxing. The new factory, together with other embedded kitchen appliances, was integrated into the overall solution of Arda's embedded kitchen.'
Arda embedded dishwasher
It is reported that at present, they have two major factories in Zhejiang Province. 'For household appliance companies, having a factory has a foothold. In recent years, we have been committed to the intelligent transformation of factories to improve product standardization and work efficiency. , to lay a solid foundation for the development of the brand.
On Arda's kitchen network, the company has listed products that have won red dot awards, IF design awards, etc., 'Hopefully, we are full of products with a sense of science and technology, to convey a 'happy and boil' lifestyle for our users, to bring in users. At the same time, Arda Andre will realize their social value. ' Hu Zhonghua said with confidence!