In early 2018, Aiken Power Grid & "Aiken Home Appliances" monthly magazine released the 2017 water purification industry development report titled 'Development goes into normalization'. China's water purification industry has experienced an introduction period, after a period of rapid development, Now that it has reached a plateau, in other words, for a long time to come, the development of the water purification industry will take place in the form of steady increase, and the phenomena of rapid growth will be difficult to reproduce. How will the future water purification industry be? Development, the Shanghai International Water Show held in early June every year can be seen as the presence of a wind vane. As the highlight of China's water purification industry, it also reflects the development trend and direction of the industry. From the perspective of the 2018 water show, the industry The development trend has been well demonstrated.
Finesky Booth
International big names gather high-end trends
The biggest difference between the Shanghai Water Show in 2018 and the past is that AO Smith, who has been the main sponsor for several consecutive years, is absent. The author's analysis believes that under the circumstances of the improvement of the channel system, weak investment demand is absent from AO Smith. major factor.
In addition to AO Smith, Yee Kou, Gion & Unilever, Sunrise's Four Seasons Mu Ge & Sun Rain and other industry giants also missed the water show. Among the exhibited companies, Midea, Angel, Ozawa, etc. Domestic traditional brands still continue the style of the previous big exhibition booths.
Angel House Solutions
The clean water of the United States and the high growth of its subsidiary's hot water division in the past two years gave the capital of clean water with beautiful cleanliness. Midea Water released a non-canister integrated core water purifier with 'both inside and outside'.
It is understood that this product is produced by Chinese designers from the 90's and later, and both practical and aesthetic needs are achieved. The appearance is small and space-saving and easy to install. It can easily integrate into different decoration styles. In terms of functions, this new application Five-in-one integrated filter, intelligent water storage cups and other advanced technologies to solve the traditional water purifiers of the water troubles, time-consuming and other shortcomings, a key fast water waiting for zero, fully upgraded experience. It is worth mentioning that this The price of the water purifier is as low as RMB 999. This shows that Midea hopes to introduce a personalized solution for different consumer groups.
At the water show, Oze exhibited in an ecologically clean form around the water treatment technology, a water-purification dishwasher, a water-sink sink dishwasher, and a commercial rental water purification system that Okuwa has always had a competitive advantage. From the pavilion's point of view, Ozner's advantage in the commercial field is far ahead of the competition brand.
Germany SYR Hans Hill Booth
Yunmi Technology released a new electro-film water purification technology ERO+AI at Shanghai International Water Expo. From stereoscopic integrated water circuit to one second instant heat, to UV UV disinfection and APP water quality monitoring, Yunmi's global leading technology innovation every time , Leading the industry trend, ERO + AI electric membrane water purification technology represents a new trend of consumption upgrade from drinking 'clean water' to drinking 'natural good water'.
Unlike ERO+AI water purification technology and RO interception and filtration water purification technology, ERO+AI water purification technology achieves water purification through the electric field distribution, and the opposite sex attracts and separates charges to achieve water purification, and realizes ion countermeasures through electric field energy adjustment. The intelligent judgment, in the effective removal of heavy metals, organic matter, bacteria, nitrite, etc., while retaining more beneficial trace elements.
In addition, the 2018 Water Show continued a phenomenon in 2017, and a large number of foreign high-quality water purification brands continued to enter the Chinese market. In addition to traditional foreign brands such as Hans Hill, 3M, Bionken, Pentair, etc. New European and American brands such as Beishi, Finesky, etc. also participated in the exhibition. Among them, finesky was participating in the water exhibition for the second time. At the 2017 Water Show, it released its own net kettle products. Next, finesky always insists on the original imported from Germany. The person in charge of the brand stated that he hopes to maintain the high quality features of the product. In addition, the domestic high-end water purification brand operator STONER also carries the Aiken, U.S. Irun, Italy Yade. Las and other brands participated in the exhibition. As a high-end water brand operator STONER has also become the representative of domestic water purification companies in the past two years from the self-owned brand to the transformation of foreign high-end brands.
As a representative of the upstream membrane industry, Dow Water Solutions not only exhibited but also the head of Dow Water's global business, HP Nanda, who led the team to face-to-face communication with the Chinese media. HP Nanda revealed a very important message: In 2017, 9 Month, DuPont and Dow have jointly established the Dow DuPont Corporation and will continue to split into three separate companies in 2019. Among them, the former Water Resources Division and the Architectural Division will be members of Dow. It belongs to DuPont's new security-grade construction division. This means that the future cooperation between Dow and DuPont will be deepened, and the technology of both parties will be integrated into the water purification business.
The solution becomes standard The whole house water purification is the future
In the past two years, the introduction of the whole house solution has also become a major trend in the development of the water purification industry. From the early single water purifier items, it gradually developed into coarse filtering, softening, fine filtering, heating and intelligent control. , Intelligent temperature control and so on full three-dimensional solution.
In terms of whole-house solutions, Angel has become a major model of the water show. With the positioning of high-end net drinking experts in the past two years, Angel has achieved a high-end market position through the A-Series products. In the 2018 Water Show, Angel was also We hope to show the industry its latest house-wide water purification system. Angel has redefined the whole house water purification system through innovative technology, which has reduced the consumption threshold of whole house water purification so that more families can achieve whole house water purification. At the same time, the Central Water Purifier's filtration accuracy is increased by 50 times, and the end water purifier's volume is reduced by half. It is foreseeable that the launch of Angel's product will lead the entire water purification industry to redefine and popularize the whole house water purification system. .
Ozner Business Environment One-stop Solution
STONER operates Aiken, Yirun, Yadalas and other brands in the form of solutions. At the exhibition site, Ozark also innovatively presents customized solutions with commercial usage scenarios.
As a whole, the companies exhibiting at Shanghai Water Show cannot represent the entire industry. However, from the perspective of the popularity of the exhibition and the number of companies in 2018, the industry is still optimistic about the future development of the water purification industry. However, it is undeniable that some People believe that the stable situation and some people believe that the current downturn is objective exist. The author believes that, even so, the future development of the water purification industry is still worth the wait, and normalization also gives the industry the opportunity to adjust, to the enterprise Clear direction, to understand their own opportunities. At the same time, in this case, the industry is also in the self-cleaning process, a lot of speculative, non-quality control companies will be eliminated, the rest will be excellent companies, Will bring true quality, healthy, safe drinking water solutions to consumers.
