In June, the four-year World Cup reignited. The 2018 World Cup was held in neighboring Russia. The geographical advantage and the heat of the World Cup itself make home appliance companies pay special attention to this global event. As a priority This is even more true for Changhong Sports Marketing.

At the 2018 China Home Appliances and Consumer Electronics Expo held on March 8th, 'China Rainbow' Changhong formally announced that the national team of the Belgian Men’s Football Team, officially known as the 'Euro Red Devil’, formally came together to form the 'Rainbow Devil'. League.

Conformity, mutual promotion

The strength of the Belgian national team, known as the European Red Devil, must not be underestimated. The overall strength is among the highest in the world. FIFA ranked first in 2015. The Belgian national team lineup for the 2018 World Cup is also very strong, not only boasting Premier League and French titles Good player Azar, the English Premier League Manchester City team and the Belgian national football team captain and defender Conpani, Barcelona defender Vermaelen and so on a large number of young and promising players, is expected to refresh the historical best.

Changhong and the Belgian Men's Football Team's ties, Li Wei, general manager of Sichuan Changhong Electric Co., Ltd., attributed to the temperament of both sides.

Li Wei stated that technological leadership and productism are Changhong's genes. In particular, Changhong has continued to invest and continue to accumulate in recent years. The products have achieved a qualitative leap. Currently, Changhong's product development level has been greatly enhanced, and its manufacturing capacity has been continuously enhanced. The smart overall presentation, the speeding up of the smart industry, is just like the Belgian national team, which is known for its technology and overall strength in the football field.

Therefore, in this year's Football World Cup, we invited the Belgian team to join hands with us to witness Changhong’s full participation in the 'Technology World Cup' in the field of household appliances, 'Product World Cup', 'Industrial World Cup', European Red Devils and Chinese home appliance industry' The Hongmoe will play CALL with each other and strive for success in their respective fields. ' Li Wei said.

Li Wei emphasized that in recent years, Changhong has continuously promoted the construction of smart homes under the smart community. At present, Changhong has become a leader in the field of smart households.

Promoting the Strategy of Internationalization

At the same time, the relevant person in charge of Changhong stated that the cooperation with the Belgian national team is the highlight of Changhong's 60th anniversary event of ushering in Jianye, and will also form a driving force for Changhong's internationalization strategy.

It is understood that as a Chinese brand with a long history, Changhong has started the internationalization road since 1998. In 2005, it began to increase its 'going global' efforts and established wholly-owned factories, joint ventures and factories, overseas mergers and acquisitions, etc. in Indonesia. Pakistan, Spain, the Czech Republic and other countries along the 'Belt and Road' countries invest in the construction of subsidiaries, establish R&D centers, and continuously expand the global market. Currently, Changhong TVs, air conditioners and Meiling refrigerators and other Changhong products are distributed in more than 120 countries and regions. Market share continues to increase.

Based on the accumulation of Changhong in the field of smart manufacturing over the years and breakthroughs in the field of smart technology, the overseas market share of Changhong TV, air conditioners and Meiling refrigerators has steadily increased. The Changhong team together with the Belgian national team will help further develop overseas markets.

According to Bastien, the official representative of the Belgian Royal Football Association, Changhong is the first Chinese sponsor in the 123-year history of the Belgian Football Association. Thanks to the trust of Chinese brands, with the cooperation and cooperation of the two sides, I believe that in 2018 they will be in their respective venues. ' Get excellent results.

All along, sports marketing has always been Changhong’s emphasis and expertise. Ten years ago, Changhong became the main sponsor of the Chinese table tennis team, a strategic partner and the official sponsor of the China Table Tennis Association. At the same time, Changhong has become a 'China's table tennis team's special products', 'China's Table Tennis Association's official special products', enjoy the corresponding industry exclusivity. The two sides launched in-depth cooperation in marketing, brand promotion and other aspects. Chinese table tennis team in Changhong's support The international competitions including the 2008 Olympic Games and the World Championships were successfully performed and they achieved outstanding results. Changhong also opened the prelude to the layout of sports marketing, and successfully launched the 'Sports to the world with a ball' campaign. It successfully opened up. Sports marketing strategy that extends from 'sport Olympics' to 'economic Olympics'.

Li Wei said that Changhong and the Belgian national team can be said to be a milestone in the marketing of Changhong Meiling Sports. The cooperation between the two parties will bring together a feast of passion for young consumers. At the same time, Changhong brand will also be injected with youthful vitality, fashion and other elements.