Following the unveiling of the 'Microcrystalline Fresh' technology at the beginning of this year, the world’s first microcrystalline refrigerators were launched on June 12 and a new brand positioning was released. The refrigerators of the United States have changed their style of low-keying in the past, and the industry in the last year has been vocalized. Hierarchy of the strategic path for 'Global Smart Fridge Leader'.
Xu Chengmao, Vice President of the Central Research Institute of Midea
It is undoubtedly behind the renewal of the refreshing US refrigerator brand that the volume of research and development has accumulated. The vice president of the Central Research Institute of the United States, Xu Chengmao, said in an interview with the Aiken Power Grid that the product leadership of the three major US strategies is the competitiveness of the company. Fundamentally, the Academia Sinica has been working to explore the best collaboration among different living situations in human and machine. The original purpose of the Microcrystalline refrigerator is to let users return to enjoy the essence of food fresh.
US refrigerator innovation center responsible person Ning Zhifang
In addition, Ove Cloud Network data shows that in 2018, the US smart refrigerator has a 35.9% share in the smart refrigerator market, which indicates that Midea Refrigerator already has a market base for entering smart preservation strategies. Thus, Midea Refrigerator passed the 'Hello, smart preservation era. 'Simple slogan, crack the password to unlock the future of the refrigerator scene, allowing users to open the door of the refrigerator at the same time is more like opening a new era of intelligent preservation.
Group empowers intelligent preservation era
The Academia Sinica’s Academia Sinica is the most thought-provoking department in the Midea Group. All work is centered on the future. Each year, the Academia Sinica’s costs increase by more than 20%. Some of these technologies are direct-connected products. , And some technologies are not limited to products.
Xu Chengmao said that at present, only in the direction of artificial intelligence, Academia Sinica has 80 employees, and the research investment in 2018 exceeded 100 million yuan. Many core technologies of Academia Sinica are related to refrigerator products, such as noise and fluids. Heat transfer technology, sensors, artificial intelligence, etc., PST intelligent sterilization, intelligent humidity control, etc., which are mounted on microcrystalline refrigerators, are all included in the smart technology, otherwise, the state of microcrystals cannot be accurately achieved. This requires many technical forces behind it. .
The Central Research Institute of the United States for the refrigerator division, first of all will customize the five-year plan for us, and will transfer some common technical results to the division, to provide quality solutions for the technical pain points of the division, such as the intelligence we are now doing The product, Academia Sinica brought us great support. “Ning Zhifang, the person in charge of Midea’s refrigerator innovation center pointed out that during the research and development of microcrystalline fresh technology, Academia Sinica collected nearly 200 kinds of commonly used ingredients, through the temperature and humidity. , Gas, light, and nutritional value of the five indicators affecting the freshness of food ingredients for research and analysis, detailed data for the microcrystalline refrigerator products return to preservation of the origin to lay a solid foundation for user research.
In the future, U.S. refrigerators will have even more smart food preservation technologies. For example, they can automatically heat bread and milk, make yogurt, remove pesticides, and even configure lipid-lowering meals, maternal and child meals, etc. through custom nutrition for users' needs. It will become a way for human-machine intelligence coexistence. ' Xu Chengmao analysis, Central Research hopes that in the future, it will continue to open up with the R&D department of the business division in the horizontal direction to achieve synergies with the business division and support the business division to enhance product competitiveness while passing vertically. Innovation drives the depth and front-end development of technology, and seeks for a broader lead space for the United States.
Refrigerator R&D breaks through traditional categories
'With the improvement of consumers' living standards, foods do not need to be stored in the refrigerator for a month or more. Therefore, we have introduced a microcrystalline technology. At the same time, Midea's refrigerators are reconfigured and considered around the user's living environment. , Make some changes to the refrigerator, including the refrigerator's form, function, etc. 'Ning Zhifang said that the US refrigerator's 'microcrystalline fresh fresh' example, as a refrigerator industry's first technology, it controls not only the refrigerator The internal temperature is the amount of cold, and the monitoring is no longer the temperature but the status of the food.
In the future, the refrigerator of the United States does not stop at the product level for the study of refrigerators. Instead, it researches when and under what conditions food is more delicious. It studies the eating habits of users, and even the future of the refrigerator in the United States is not only a function of preservation and preservation. It can be a safe processing function. For example, put the food in the refrigerator. In the morning, the refrigerator can provide a delicious breakfast in a timely manner. Obviously, the research of the refrigerator in the United States is no longer confined to the traditional product category, but expands the extension of the refrigerator to Export of healthy, fresh life pattern.
Just as the beauty of the smart refrigerator theme song “Let's See Freshness” brings people a sense of generality, U.S. refrigerators are now giving fresh definitions to healthy life. Through the upgrading of product technology, the user experience has been enhanced, and new vitality has been added to the brand. Join the ranks of industry intelligence preservation.
