As a flag-bearer in the field of professional display, Sony's debut in infoComm China has also become a benchmark for the development of the industry. Continuing the theme of the previous Sony projection-driven creative imagery, this Sony not only demonstrated its technological capabilities prior to the era, but also Through rich interaction and immersive design, the professional display solution that has always been 'high-cold' has become accessible to everyone, bringing endless creative fun.
Focusing on the concept of 'creative images', Sony has specially set up '8K Projection Project Presentation', 'Interactive Projection Creative Cube', 'Holographic Projection Water World', 'New 4K Multi-Purpose AR Interactive System', and other dynamic displays. The content was immersive and lingered. At the same time, the Sony Laser Family Pavilion, the static display of the entire line of projectors, and the appearance of the broadcast-grade camera and integrator also provided powerful commentary on the 'hard power' behind Sony.
8K Projection Showcase
Using 4 VPL-GTZ270 4K laser light source projectors, Sony created a 6m X 3m arc screen immersive screen and projected at an 8K ultra HD resolution.
The VPL-GTZ270 is the industry's first projection product to support the BT.2020 color gamut. This value is close to the visual limit of the human eye and can greatly enhance the viewer's sensory experience. 4K resolution and ultra-high altitude contrast ratio of 20,000:1 make The details of the screen are extremely clear, and effectively eliminate the problem of bright areas in the fusion area, making the stitching images seamless and natural. Sony's original 'true creative function' achieves more realistic color reproduction and vivid vivid high-quality images. Various types of theme parks, exhibition halls, science and technology museums and other places rely on projection technology to arrange exhibition items, display customized themes, and use virtual simulations to express the theme of the exhibition more vividly; review rooms, art galleries, etc. The field is also an ideal application place for the VPL-GTZ270 because of the extremely high quality requirements.
Interactive Projection Creative Cube
At the Sony booth, an artistic cube with a futuristic and artistic sense attracted a lot of attention and participation from the audience. In a space of 2.8 meters in length, height and height, Sony used two VPL-F635HZ laser projectors to project various types of projectors. With a dynamic and creative image, the viewer can freely interact with the projection screen in the space between the two layers of glass, and also make the audience watching outside the device feel full of fun.
This exhibition project has extremely high requirements on projector brightness, picture color performance and lens projection ratio. The brightness of the Sony VPL-F635HZ laser projector 6000 lumens, accurate color performance, and ultra-small projection 0.33 meters VPLL-3003 lens Other features can fully meet the needs. The device can be used in shopping malls, theme parks and various forms of public relations activities. Through the high-quality screen effects of Sony's projection products and ingenious design, it helps companies and brands increase interesting interaction with the audience. , raise people's attention.
Holographic Water World
In the virtual display field, phantom imaging technology has matured in recent years. Sony's holographic projection water world, combined with the advantages of phantom imaging and mapping projection technology, has created a mini-drama that will 'tell stories'. Brings phantom imaging technology to a new dimension. This innovative solution uses 75-inch Sony BRAVIA TVs to generate phantom imaging, displaying sea creatures holographically moving in mid-air, and the background through the VPL-F635HZ. The projectors are used to create a submarine world full of corals. Not only do the entire area live like aquariums, but the creatures will also perform a wonderful 'siren drama' based on preset programs.
Sony's professional team integrates content and equipment compactly into a simple-shaped cabinet for easy installation and movement by the user. At the same time, with customized content for different themes, the solution can be placed in the aquarium, science and technology museum as needed. , museums, company showrooms and other scenes to use.
New 4K Multipurpose AR Interaction System
In the field of professional display, Sony not only has a projector-centric system solution, but also has a unique and innovative 'multi-purpose AR interactive system'. This system not only has the basic functions of digital labeling, ie, network-based remote Management, multi-screen layout, play by schedule, confirmation of running status, etc., and also has a unique function based on interaction. The system can recognize the audience's face or movement with their AR interaction, and judge the gender, age, etc. of different audiences. Selectively play different content.
The system can reach hundreds of AR effects, and create unlimited creative space. Currently, 'multi-purpose AR interactive system' supports 4K ultra-high-definition resolution, and its screen display is more clear and beautiful. It is suitable for application in science and technology museums, aquariums, and shop stores. Head, shopping mall hotel, large-scale activities and other fields.
Sony Laser Projection Family
At present, the Sony Laser Source Projector has 4,000 to 7000 lumens product lines. As the manufacturer of the 'Laser = Sony' slogan, the company continues to broaden its product line and provide more cost-effective equipment and solutions. It has also become Sony's consistent mission. In the exhibition, the latest member of the Sony Laser family P series projector made its debut. The P series inherited the powerful gene of Sony laser projection products, adopted 3LCD panel technology and possessed Sony's unique 'true creation' function, 5000 lumens brightness. Can meet the needs of colleges and universities or other budgets that are limited but require high quality users. It is understood that the new P Series projectors are expected to be officially sold in the Chinese market in July.
At the IFC China exhibition site, Sony's full line of projector products, B2B BRAVIA digital stencil system, broadcast-grade radio and television all-in-ones, etc. were also showcased. In China, emerging museums, science and technology museums, cinemas, playgrounds, shopping malls, etc. Thousands of counts, it contains extremely rich commercial value. Faced with such a vast market, Sony's professional display equipment is also continuously innovating and exploring, and gradually differentiates its business model based on product lines, and strives to provide overall Business Solutions. In the future, people will see more and more diversified solutions relying on Sony's advanced display technology to bring extraordinary fun and differentiated value to users.
Welcome to the ED2-01 Sony booth at Hall E, Beijing National Convention Center!