The Sony OLED TV 65A8F with a unit price of 25,000 yuan sold 28 units in three days. The Samsung QLED TV 65Q8C with a price of 26,000 yuan sold for 16 units in three days. The unit price of 500,000 units of Sony 100-inch TV 100Z9D sold for 3 units a day.
In 618, the Chinese University of Hong Kong promoted more than half of the tournament. Under the World Cup effect, Suning's high-end color TV sales frequently set a new record. The large-screen TV sales show a blowout.
50000 color TV sold into explosive models Suning Rong 膺 618 large screen king
On June 8th, Suning Plaza Suzhou Guanqian Store, Suning Tesco Shanghai Fengxin Haojiabin Road Store, Suning Tesco Shanghai Zhangyang North Road Store also sold three Sony 100Z9D units with a unit price of nearly 500,000, refreshing high-end color TV sets. Sales records. This 100-inch TV that shines with magical light, Suning currently sold 10 units, becoming a must-have for high-end home appliances.
Compared with the World Cup 4 years ago, this year's color TV growth has two characteristics. First, the big screen grows. Suning big data shows that during the World Cup, 65 inches has become the fastest growing size. On June 8th, the first wave of home appliances, Suning achieved an increase of 189% for large screens of 65 inches and above. Followed by high-end growth, according to the sales data of the first quarter, Suning TV's sales of more than 7,000 yuan products accounted for 23%, 3.9% higher than the industry. June 1st - On the 3rd, Sony OLED TV 65A8F sold 28 units in Suning, and Samsung QLED TV 65Q8C sold 16 units in Suning; on June 8, Suning sold three units of Sony 100Z9D worth 500,000, OLED, QLED, and laser TV sales volume. remarkable growth.
According to Suning's sales figures, the sales volume of TVs continued to grow this year. In the first quarter, Suning achieved a growth of 12.8%, which was 8.3% higher than the industry. In the second quarter, under the stimulation of the World Cup, the sales volume continued to climb. On the 8th of the month, sales of color cables increased by 421% year-on-year. Among them, laser TVs have become a cost-effective choice for consumers with the advantage of large screen and low price. Among them, Hisense 100-inch laser TV sales exceeded 300 units.
'Suning price' hot 618, high-end color TV preferred Suning
At this time, 618, Suning co-brand focused on large-size high-end products, and the price was greatly reduced, giving 55 inches 1999 yuan, 65 inches 2999 yuan, 75 inches 7999 yuan in the new industry coordinate price, which is also pulling big The important factors for the rapid growth of color TV screens.
In addition, Suning made use of the advantages of nearly 5,000 Internet stores under the line to create a ball watching area in stores across the country, and teamed up with Hisense to launch Fans' Square and Hisense Laser Cinema to provide fans with a one-stop service for eating, drinking, and entertainment. In addition, Suning and the brand are deeply involved. Cooperation, combined with the World Cup schedule, the Belgian team introduced a goal to reduce 100, scored a quarter-final strike, Neymar won the gold boot color TV back and other activities.
Service is king, color TV service standard stunning industry
On May 31, Sun Encounter CEO Hou Enlong released a micro headline: During the mid-year big promotion period, Suning's 30365 service was upgraded to 3030365 service. On the basis of 30 days Baotui, 365 days replacement, an increase of 30 days price guarantee. In Suning The pickpockets don't have to worry about buying expensive goods, and once again raise the industry service standards.
In addition, Suning TV 'Buy expensive to pay', 'Late late to pay', 'Compensate for double', 'Send equipment to synchronize' Four welfare hit the user pain point, so that consumers do not worry about shopping. And for 85 inches and above Ping, Suning also launched the industry's exclusive large screen team service to solve the big screen installation and after-sales problems.
On June 5th, the interface news report pointed out that Suning Xiong’s home appliance market is omni-directionally selling kings with a market share of 20%. As the first channel of household appliances, Suning, he was able to qualify for the promotion in the middle of the year.
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