Redefine the high-end drum | Beverly washing machine new Suning 618 starting

On the afternoon of June 14th, the theme of 'redefining the high-end roller' Beverly embedded washing machine new product launch ceremony was officially held in Suning's Tesco company's showroom, and the new Beverly built-in drum washing machine that had received much attention from the public was finally unveiled. Mystery. At the meeting, Xu Zhong, President of Suning Retail Group Ice Wash, and Luo Zeyuan, General Manager of the domestic market of Midea Group Washing Machine, attended the signing ceremony. The two parties stated that they will integrate their respective superior resources and work together to force the high-end roller market in the second half of 2018. It is reported that this new Beverly will be exclusively marketed in Suning. The two sides plan to have an annual sales target of 20,000 units.

Quality upgrade, washing machine welcomes development

In recent years, due to favorable factors such as the growth of real estate sales and the gradual release of replacements, high-end drum washing machines have shown significant growth. Suning big data shows that in the first three quarters of 2017, Suning’s all-channel high-end drum products with a high value of more than 10,000 yuan grew by 67%. The high-end pulsator above 5000 yuan has grown by 82%. As the drum washing machine has great advantages in design, cleanliness, clothing care and intelligence, etc., and with the popularity of home appliances integration, the embedded drum washing machine is also Can be more easily placed in the bathroom, kitchen, balcony, living room and other home environment, so particularly favored by consumers.

Suning Tesco Ice Wash Company President Xu Zhong

Luo Zeyuan, general manager of the Midea Group washing machine division's domestic market, stated that as the traditional washing machine market gradually becomes saturated, the consumption demand for washing machines is changing from a common demand to a replacement demand. At present, the proportion of drum washing machines is continuously increasing, which corresponds to Yes, washing machine users' demands for large capacity, frequency conversion, and intelligent washing are also growing. To this end, Beverly follows the pulse of the market, leads the industry trend, newly builds new Beverly embedded washing machines, and re-uses high quality Define high-end rollers.

Internal and external repairs, redefining high-end rollers

It is understood that Beverly embedded washing machine new products fully meet the aesthetic requirements of modern consumers for living space, integrated body with rose diamond doors and windows, 3D high-definition display, quiet atmosphere when elegant, like a fine art It is incredible that this washing machine has a slim body of only 600mm, but it has an extra washing capacity of 12kg. This is the 'quality change' that innovative design brings to high-end drum washing machines. Bathrooms, kitchens, or balconies, living rooms, will not be a disharmonious factor that destroys the entire beauty of the home. Instead, they complement each other with styles of home improvement, fully embody user taste and aesthetic taste.

Midea Group Washing Machine Division R&D Center Product Manager Wang Haifeng

In the 'hardware' configuration, the new Beverly built-in drum washing machine is specially equipped with SIA's intelligent speed inverter motors, which are both silent, energy-saving, stable, and durable. Unlike general direct-drive transmission shafts, they are commonly used in Europe. The belt type flexible transmission is not only durable and powerful, but also has higher stability. When the high dewatering speed is quickly reached, the silence effect is particularly noticeable. It passed the VDE25 motor life certification of the European household appliance Nobel claimed to be the high-end roller. Strong proof of quality.

It is worth mentioning that the new Beverly built-in drum washing machine is still a genuine black technology product. This product uses the industry's first 'cold water washing' technology, completely solved the traditional hot water washing caused clothing fade, deformation and other problems At the same time as protecting the color, it has created a new era of cold water washing, which overturns the washing concept that traditional drum washing machines need to be heated. Together with the innovative design of the 3D inner cylinder, penetrating water flow, etc. Care for clothing.

At the same time, the powerful i smart and precise delivery function simulates the principle of aviation piston pumps to ensure that detergents are delivered without being affected by the environment, and the injection error amount is controlled within ±1 ml. With high precision delivery, there are fewer clean residues, even if there is a lack of housework experience. Young people can easily cope. At the same time, relying on intelligent control systems, users can also realize remote reminding, one-click repair, utility bills, automatic detection of faults and other operations, to make life simple and simple. Put the definition of high-end roller on the A new level.

Strong alliance, leading the consumer upgrade

The conference was chosen to be held in Suning in 618. It is believed that the new Beverly built-in drum washing machine could deliver a bright report card in the mid-term exam of the home appliance industry. In addition, Beverly and Suning will promote another strategy. Cooperation, jointly promote the volume of the drum washing machine market double.

Owe Cloud Network Vice President Guo Meide

Luo Zeyuan stated that for the appliance industry, Suning Tesco is not only the largest O2O retail channel, but also the first platform for appliance brands to gain insight into consumer demand and grasp industrial trends. The new selection of Biffly embedded drum washing machines in Suningyi The first batch of purchases is not only a fancy for the channel advantage of the Internet retail industry giants, but also the innovative concept of upgrading the sales structure and the increase in the proportion of high-end products in China Suning's e-commerce. And together.

Xu Zhong, president of Suning Tesco Ice-washing Co., Ltd. stated that in the process of transforming from electrical appliance retailers to quality service providers, Suning Tesco always maintained high market share and high growth rate, and persisted in providing better quality for all levels of the market. Products and services. At present, in the sales of high-end home appliances, the online and offline channels of Suning have become the first choice for many consumers to purchase; at the same time, more and more brand new products for home appliances are selected to be launched in Suning. Around this Beaver With the promotion of new drums, Suning Tesco will continue to leverage its advantages in supply chain, logistics resources, and promotional resources to jointly promote the upgrade of high-end drum washing machines.