The dispute between the hall and the kitchen is finally answered 618 | The problem solving master is actually Suning

On June 12th, the boss, Skyworth released the official Weibo controversy on the kitchen and the hall. Subsequently, Suning’s official microblogging shouted to the boss. Skyworth: We’ve seen Suning and will definitely satisfy you. Suning Mediation’s Hall and Kitchen Controversy's, Suning is a mess or a long-term premeditated?

'Upper Hall, Lower Kitchen' New Product Launch Conference

On June 13th, Suning Nanjing headquarters, Suning joint owner, Skyworth held a new joint conference for the “upper hall, lower kitchen”. Fan Zhijun, vice president of Suning Retail Group, and Chen Wei, vice president of Hangzhou Boss Electric Co., Ltd., Skyworth Group's color TV business division's domestic marketing headquarters general manager Xie Siquan, Owe cloud network (AVC) vice president Guo Dejun and others attended the conference.

'Upper hall, lower kitchen' cross-border alliance leads quality consumption

In the new consumption era, the voice of consumer upgrades has never ceased. Guo Dejun, AVC Vice President, believes that with the upgrading of consumption and consumer demand for quality of life, the home appliance industry has ushered in a new round of product mix adjustments. Upgrade: Wi-Fi modules become standard in home appliances, smart homes rise; consumers begin to pay attention to health, and healthy appliances enter mainstream growth channels.

Fan Zhijun, Vice President of Suning Retail Group

At the press conference, Fan Zhijun pointed out that the cross-border alliance of household appliances in the 'upper hall and lower kitchen' aims to add to the living room living of the consumer, subtract the kitchen life, and realize the perfect integration of the 'upper hall and lower kitchen'. While liberating consumers' hands, create a futuristic living environment, help consumers return home, enjoy the fun of the hall and the kitchen.

The new three-in-one kitchen cleaning system is a professional kitchen washing system that integrates a sink, a water purifier, and a dishwasher. Its sink uses patented water ion technology to effectively remove pesticide residues from fruits and vegetables. Built-in dishwasher under the sink, the rational use of space; strong filter water purifier J306 uses double water design, quality purification, meet different water needs, reasonable use of the kitchen's limited space, to meet consumer health, free hands The demand for quality of life.

Skyworth's AI TV MAX TV suspension screen series Q6A adopts Skybird's AI chip independently researched and developed by Skyworth to accurately enhance the image quality and restore the scene with a sense of telepresence; a new conversational artificial intelligence voice system jointly created by Skyworth and Baidu, Voice control, the release of the consumer's hands; the use of cool open AI system can face recognition, identify consumer preferences, recommend different content for it.

Smart retail model upgrade to create offline scene experience

Relevant data show that offline channels are the main battlefield for consumer upgrades, and that high-end consumer groups pay great attention to product experience and design. Therefore, offline market has inherent advantages in building experience scenes.

It is understood that Suning will create a new scene-experienced exhibition hall with the boss and Skyworth, set up a one-stop high-end product experience zone, transform the traditional store into an exchange platform for high-end products, and create an immersive shopping model of 'purchase while shopping.' Allow consumers to face the new sensory image of home appliances while experiencing the unique shopping charm of Suning's smart retail model.

Suning, as the leader of O2O smart retail, has realized O2O integration operations both online and offline after experiencing the phases of '+Internet' and 'Internet+'. While demonstrating sales value online, it highlights the value of experience under the line. Suning's e-commerce cloud stores, direct-operated stores, retail cloud stores and other stores have achieved full-scale customer coverage from the first-tier cities and second-tier cities to the 56th-level counties and townships, meeting consumer demand for segmentation.

Create the ultimate service experience Let home appliances carry the temperature of love

Suning already has 600 million members of big data, will work together with the boss, Skyworth through C2B reverse customization to continuously meet the customer's needs of home appliances. The time value of 618, Suning two-channel channel starting platform new products, more 3030365 upgrade service, ' The boss' style is sweeping.

At the meeting, the boss and Skyworth expressed their strong approval for Suning's '30365' and '3030365' service commitments. They also stated that: In the future, they will continue to cooperate with Suning in terms of shopping, service, distribution, after-sales, customer service, return and exchange. Optimize the service experience. Let consumers feel the temperature of love unique to home appliances, will be the ultimate goal of the future service of the three parties.

It is reported that Suning’s joint owner and Skyworth’s new product joint launch are the first step in the cross-border alliance of Suning Appliances. In the future, Suning will continue to leverage on the advantages of smart retail platforms, through data sharing, scenario building and marketing innovation, and joint branding Create a series of appliance alliances to customize one-stop quality home life solutions for consumers.

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