During the 2018 Shanghai International Water Show that ended not long ago, under the leadership of Mr. HP Nanda, Global Head of Dow Water Treatment, Ms. Nanette, Global Marketing Director, Mr. Chen Jiajun, Commercial Director of Asia Pacific, and three market managers in Greater China: Yan Zhaohui Mr. Wu Can, Mr. Wang Mingzhou and the media started a communication and discussion around the development trend of China's water treatment.
Refining functions to meet higher challenges
At the media meeting, HP Nanda mentioned that after the merger of DuPont and Dow in September 2017, it will be split into three independent companies in 2019. One of them, under the new DuPont company There are four major business segments: 1 Electronics and Imaging, 2 Transportation and Advanced Materials, 3 Security and Construction, 4 Nutrition and Biotechnology. Among them, the former is part of Dow's Water Treatment and Process Solutions Business Unit and Building Solutions. The Business Department will be assigned to DuPont's Safety and Construction Division.
In addition, some of the well-known brands under DuPont, such as Kevlar®, Tyvek®, Nomex®, and Corian®, will also be owned by the Safety and Construction Division.
Mr. HP Nanda, Global Head of Dow Water Solutions
'We continue to grow and expand in the market, through the accumulation of technology and rapid technological innovation, Doosan DuPont is committed to becoming a leader in various fields, to become the industry's leading brand.' HP Nanda said.
For the original purpose of integration, HP Nanda said: 'We need to solve some of the global challenges. One of them is that we need clean water and clean air. This is also the market we want to strive for. Dow has a Many excellent brands are dedicated to sustainable water treatment systems, such as the ion exchange resin (IER) brand, as well as other very strong brands; in addition, DuPont has very strong technical capabilities in nanotechnology, By combining, we can achieve more innovations in the market with faster speed and efficiency.
In addition, Dow and DuPont are able to achieve integration, mainly because the core values of the two parties are consistent. According to HP Nanda, whether it is DuPont with more than 200 years of development history or Dow with more than 120 years of history, both in the Chinese market and the Americas. The market, or other countries in the world, is adhering to the same core value, which is environmental supervision.
Environmental supervision refers to the goal of global sustainable development and the establishment of a recycling economy. Water resources, water treatment itself is one of the key components. Dow, DuPont hopes to further adopt appropriate measures to reduce waste emissions. , While further promoting the water cycle and the improvement of water quality, this is Dow DuPont has always uphold the core values.
It is worth mentioning that Dow's business is highly consistent with the UN's sixth sustainable development goal in 2030, namely, clean water and sanitation. Dow, DuPont, requires companies worldwide to Take responsibility, reduce, can be recycled, and use three dimensions to achieve your own strength.
'As the industry's leading technology company, our mission is to provide the market with corresponding technological innovations and services to meet end users and help them achieve sustainable development goals.' HP Nanda said.
However, in fact, Dow and DuPont also clearly recognized that sustainable development must be a long journey. There are two major challenges in this process: The growing demand and the continuous tightening of government policies. For Dow, In terms of DuPont, it is only through reforms and continuous innovation that new technologies and solutions, as well as products, can satisfy the realization of sustainable goals.
Launched Bae Thai Branch to serve more Chinese families
From a global perspective, Dow, DuPont, hopes to contribute to the global sustainable development goals. For the Chinese market, Dow, DuPont has always upheld the concept of 'serving China in China'.
Ms. Nanette, Global Marketing Director, Dow Water Solutions
Ms. Nanette, Dow Water's Global Marketing Director, said: 'This is a concept we have always been proud of. At the same time, through localized R&D and manufacturing, we can better serve China and the Asia-Pacific market.
In March of this year, Dow Water Solutions introduced Batech TM (TAPTEC TM ) The new brand, to more effectively solve the problem of drinking water in the Asian market. It is understood that Thai Ba TM It is based on Dow Water's mature technology and product design and manufacturing experience in the field of reverse osmosis for more than 40 years, combined with local mainstream consumer demand, tailor-made products. TM Will be committed to providing local customers with safe, high-quality drinking water for a long period of time. Dow DuPont will continue to innovate its own technology to adapt to changes in water quality in different regions to ensure high-quality water. And, Dow, DuPont will follow Market demand to further develop new products. For example, apply nanofiber technology to new products to enrich product categories.
With Thai Bae TM With the introduction of products, Dow's domestic water treatment products have gradually become clear in China's product strategy. Simply put, FILMTECTM is used to solve some of the groups that are pursuing innovative technologies and have stringent water quality requirements. TM (TAPTEC TM ) The launch of the product is to allow more consumer groups to enjoy quality water purification. The future Dow needs to consider how to make the group that has been drinking safe drinking water healthier.
Mr. Chen Jiajun, Commercial Director, Asia Pacific, Dow Water Solutions
'Mr. HP Nanda just mentioned that 'in China, serving China'. Especially after we arrived at DuPont, I feel that some of the technologies tailored to the Chinese market are very interesting. This is not purely business. It is the health of our common people. Including the growth of our next generation is a very important technology, so I think we are also thinking about the long-term direction. We very much hope to understand the needs of Chinese consumers, and then develop our technology according to their needs. ' Mr. Chen Jiajun, Commercial Director of Dow Water Solutions Asia Pacific, said.
Technology resolves disputes to improve water efficiency to meet different needs
With the continuous evolution of industry technology, there is an increasing popularity of canned products (without water storage tanks) in the Chinese market. In Dou DuPont’s view, traditional canned machines and trendy non-canned machines have their own advantages. The can-less machine can solve the problem of secondary pollution and installation space; while the can-making machine is affected by the low temperature in winter and the price is more advantageous.
In Dow's view, the trend of the future market lies in water efficiency - higher water production rate on the basis of ensuring safe water quality, which is also the direction of Dow's efforts. Douala DuPont displayed AQUALASTTM 1812 at Shanghai International Water Show -HR recovery products with high recovery.
In the future, water purifiers will have the same energy efficiency signs as refrigerators and air conditioners. When consumers see energy-efficient labels on their machines, they will think, 'Can I pass my actions to make the earth greener?' The device has such a standard of water efficiency that it will inevitably affect the consumer's purchasing behavior. The future trend must be how to make the recovery rate higher, whether it be a canned machine or a can-free machine. This is what Mr. Chen Jiajun said. .
In China's water purification market, there is an interesting phenomenon. When you mention Dow, you think of RO reverse osmosis membranes; when you mention RO reverse osmosis membranes, you think of Dow. This shows that Dow is in the field of water purification in China. Status. For Dow DuPont, labeling is hardly a good thing or a bad thing. However, through the development of Dow's DuPont in China, it can be predicted that the development path of the water purification industry in the future will be certain. This is precisely the leading brand in the industry. The responsibility that should be shouldered.
Hot sales from FILMTECTM to Thai Bachelor TM (TAPTEC TM Since the launch of the market, from the high-end market penetration to the overall coverage of the market, Dow, DuPont continues to progress, China's water purification market is also progressing. For Dow, DuPont, in the general trend of consumption upgrades, although consumption Demand is constantly changing, but the status and image of its industry leader brand has not changed. Dow, DuPont, adhering to the concept of serving China in China, has continuously introduced innovative products and technologies to meet market demand.
