In the mountains, especially love the waterfalls hung between the peaks and emeralds, dc and down, flying jade, hitting the rocky cliffs instead of water droplets but water mist, even if there is still some distance, you can feel The breezy breeze hits the face, and the body takes away the city's hustle and bustle in the blend of mountains and waters.
The Qingshan Waterfall stays long, but people can't stay. Eventually, we have to return to the city to run and busy. Nowadays, with the aid of science and technology, GROHE has introduced the bathing experience of the natural waterfall - the 'water symphony' into the sanitary ware industry. The product has 6 kinds of water outlet modes, which can exhibit waterfalls, water mist, SPA massage and natural rain, combined with natural light simulation control, finger touch and white noise music system, 'soften' life pressure, adjust mood.
In addition, it will also promote the new Ya-Europe series to the Chinese market, and four select suites will be featured in the KBC exhibition. It is dedicated to providing consumers with a full range of sanitary solutions. In addition, Ophelia intelligent control shower system, Many smart boxes will provide more intelligent guarantees for consumers' quality of life.
Relying on the rapid development of China's economy, GROHE has made remarkable achievements in China in recent years. In the past five or six years, the average annual compound growth rate was over 20%. We have full confidence in the prospects of the Chinese sanitary ware market. Group Hong Kong, general manager of GROHE China, and hold on to Ms. Tao Jiang, vice president of Asia Pacific International, said.
The so-called quality is to stop
The GROHE brand comes from Germany. Ms. Tao Jiang said, 'We are a company with the brand value of 'permanent quality, excellent design, leading technology, and adherence to high standards of environmental protection' and have come to China for more than 20 years. It is considered to be a 'very expensive and unaffordable' niche high-end brand. However, in recent years, we have adjusted our strategic layout and business ideas in the Asian market, and combined with the characteristics of Chinese customers’ consumption to create a series of concepts suitable for middle-class consumers. Cost-effective products, from the 'very high-end' gradually to the 'mid-high end' positioning, so that more consumers also have the opportunity to experience the high-end quality products and services of GROHE Germany.
As the 'hardcore fan' of German GROHE, Mr. Han Yubin, Chief Architect of China Architecture Design Institute Co., Ltd. and Mr. Han Xu, Chairman of the Board of Directors of the company, made a call to GROHE in Germany. 'My original house was a real estate trademark with a full set of Germany's GROHE faucets. This was also my first encounter with GROHE in Germany. Later when I sold the house, I took the lead of the GROHE GROHE when I was moving because of my loyalty to the GROHE brand and the recognition of GROHE quality. After removing it, only the original house was replaced with ordinary hardware. Now, my family is still using this GROHE product. Moreover, GROHE sends professional maintenance personnel every year for more than ten years. , The water is very smooth. Therefore, I particularly trust the German bathroom accessories GROHE.
Ms. Tao Jiang is also very impressed and thanks for the approval. 'I used to know that consumers of GROHE Germany all call us 'technical masters' and think that we are high-end, low-key and have a sense of distance. In recent years, we have A wide range of promotional activities have been conducted to bring consumers closer to it. We are also digging deep in various channels and have achieved good results in hotels, developers and retail channels.
Sui Shuihui Technology Group, Hong Kong, General Manager of GROHE China, 骊 亚太 亚太 亚太 亚太 亚太 亚太 陶 陶 陶 陶
It is reported that German GROHE has signed strategic agreements with many international hotel brands. 'Mainly for hotels with five or more stars, GROHE's coverage is getting higher and higher. In this area, we have global strategies as well as specific strategies for Asia. , To provide them with more standardization, quality, products that meet the needs of hotel users.
In addition, GROHE Germany has established extensive cooperation with the top 100 real estate companies in China. 'The products range from entry-level G2 to mid-end G3 to super high-end G7 to meet the needs of developers and users. '
What is even more proud is that GROHE has also gained a lot of deep trust from consumers. With the upgrading of consumption, their demand for quality of life has gradually increased. The quality of GROHE's quality has been greatly appreciated by customers. Currently, retail products are very popular. Channel sales performance has accounted for half of the revenue of GROHE in Germany, and equal shares with engineering real estate projects.
Intimate story with bathroom
Ms. Tao Jiang believes that choosing a bathroom product is like entering a marriage. 'You have to face it every day, so the product should not only have the appearance of beauty - it is ergonomic and aesthetic, but also has emotional value. Give people care and concern, suitable for the individual needs of the family. 'According to statistics, most people only have two bathroom renovations during their lifetime. 'Well bathroom experience is good, it is often a lifetime.'
In this respect, GROHE has relied on the combination of ingenuity and technology to achieve a century-long development path. 'Every brand has its own genes. The perfectly rounded, 7-degree angle and elliptical shape make up GROHE's design genes. With three elements. ' Michael Seum, VP of Global Design at GROHE Germany, said that all of GROHE's products are based on this 'triple element' and have been repeatedly designed and refined. 'GROUP products from Germany , With German precision - simple, balanced, Seiko. '
At the Hymer plant in Germany, all of GROHE's modules are hand forged. 'The time to manufacture a faucet is about 200 hours.' The appearance of GROHE products is always kept in a minimalist design, and all The science and technology are hidden under the simplicity, nested in precise systems with precise mathematical and physical rules, as MichaelSeum puts it, 'All the details of the performance bears a streamlined design concept.'
Ms. Tao Jiang said, “GROHE has a dedicated global Design-House design team. The core task of this team is to find out which are the real pain points for consumers and what are the pain points. Through professional experience and accurate judgment, what are the key? The most accurate pain point. Users pay attention to the product experience, but many times can not accurately understand their own needs, and we need to do is help consumers discover the essence, explore, design, reproduction, and ultimately truly make products that truly satisfy consumers. . '
In 2018, GROHE Germany put forward the brand concept of “Water•Intelligence•Enjoyment” to raise the level of 'intelligence' to a strategic level. 'A lot of people have doubts, I do not know what is the smart product that fits the concept of bathroom design, or just smart It's a trend to catch up. ' Ms. Tao Jiang said, 'For example in a hotel, if a guest only stays for one night, no matter how you have a rich lighting scene control, what the guest needs is just a master switch that turns off the lights and sleeps. In bathroom design, it is not how much luxury and high-tech products are to be displayed, but the integration of smart ideas into products to increase ease of use and experientiality to give consumers real convenience.
In terms of smart applications, Ms. Tao Jiang stated that GROHE Germany introduced smart products ten years ago. 'The retail price at that time was more than 200,000 sets. Now the products are all its updated versions.' Smart shower system, appearance only three knobs, switches, push, rotate three modes, one-click to meet the control of different people on the shower flow and temperature, the reaction time is only 0.3 seconds; another example is the wall mounted GROHE German The toilet, using German design, Japanese technology, streamlined appearance and simple atmosphere, unique air purification function, clean toilet odor, and static flow technology, can introduce water noise into the interior of the building structure, control more quietly. 'We always insist that Kung Fu After class, it is the most elegant and concise experience presented to consumers, but the internal smart components, constant temperature space, valve core and so on are the innovation accumulation accumulated by the team through the years. The company will always be one beat faster than the consumer.
Change the world's businesses
In 2017, GROHE was named one of the 50 companies that changed the world by FORTUNE magazine. This is the first time that sanitary companies have won this honor.
Many consumers think that tap shower is a simple hardware accessory. This is a misunderstanding. In taps, showers and other products, we can incorporate many technologies for water saving, energy saving and precise control. For example, when we bathe, we hope to have a lot of A rich stream of water rinses the body. By injecting air into the shower, the same somatosensory sensation can be achieved with a small amount of water. In fact, the German Grohe faucet product can save water by 1/3, which is sustainable water saving through Germany. As a result of energy-saving tests, households can achieve considerable water saving goals every year through the use of the German Grohe faucets.
Ms. Tao Jiang mentioned two examples. The first is the home waterway monitor. The other is the clean water tap used by GROHE GROHE kitchen. The waterway detector is compact and can detect leaks and dangers in the entire home plumbing system. Whether the user has water leakage or cuts off the water source to reduce waste and losses. The GROHE net tap uses kitchen-type multi-filtering inscriptions. Tap water can be directly consumed after filtration, allowing consumers to completely abandon bottled water and bottled water. , reflects the company's environmental protection concept. 'It is these paces of practice of bit by bit that change our world.
With the upgrading of the social consumption structure, the improvement of the kitchen and bathroom space has become the two major paths for the improvement of the Chinese people's quality of life. In order to cater to this change, Grohe is also actively 'breaking in.' First, it is dedicated to consumer upgrades and really helps. Consumers improve their quality of life. For example, the smart toilet we launched last year advertised in 15 countries, but China’s sales are particularly good. Both the appearance of the art and the comfort of use are greatly enhanced; Different areas, different channels of consumer demand output, to meet the diversified needs. 'From the beginning of 2017, Grohe Germany GROHE has started a customized trial, 'in Shanghai, Chengdu has completed the top flagship experience store, just in June 8 On the last day of KBC's launch, Grohe will open a 700-square-meter flagship store in Changzhou, and flagship stores in Beijing and other regions will open one after another. In the experience store, we can provide a well-designed suite of products. Products, but also allow consumers to choose to customize their own personalized service, welcome customers from all walks of life come to experience.
It is reported that in 2014, the Japan Livestock Group and the Japan Development Bank acquired the German GROHE Group. 'The original strengths of GROHE Germany are in the faucet. Now we are in business with the American Standards, Live-in, Inai and other brands under the UF Group. Staying independent, but maintaining cooperation in design. For example, Ina specializes in ceramics, can be integrated with GROHE in the washbasins, bathtubs and bathroom decoration. In this way, it not only realizes specialization in the industry, but also binds up and down the industrial chain. , greatly enhance the overall environmental quality of the bathroom. '
Caesar once said: 'Isee, Icome, Iconque', and Grohe of Germany is also working for the same goal. 'As long as consumers see our products, they will be involuntarily attracted, and they want to move GROHE products. Going home, GROHE Germany has 'binned' Chinese consumers with quality, craftsmanship, innovation and sustainability.'