In the tide of reform and opening up, the BRIC Conference is being held, and is confident to face the global Xiamen. The wind on Wuyuanwan Island is accompanied by dynamic music, cool lighting, and a revolution in the refrigerator industry opened. 2018 On the 12th of the month, the “Hello, Smart Fresh Time” Midea refrigerator brand night and the world premiere of microcrystalline refrigerators were held in this grand event. The conference site, Midea’s refrigerator proposed the strategic layout of Smart Refrigerator 'Return to Preservation, Health and Nutrition'. , released a new brand positioning 'global smart refrigerator leader', and the price of 13999 yuan -34,999 yuan of the United States and the United States of smart refrigerator fresh high-end flagship - microcrystalline refrigerator, a strong intelligent era of intelligent storage.
Demonstrate new brand positioning with feelings and data: Global smart refrigerator leader
What is true artificial intelligence? The answer given by Midea Refrigerator is: 'Artificial intelligence is not only an update iteration and convenient experience of human-computer interaction experience, but also a return to the demand for people and products.' The refrigerator brand, in 2018, Midea’s smart refrigerators accounted for 35.9% of the smart refrigerator market (Data Source: Ovid Cloud). While human-computer interaction, smart applications and other technologies have obvious advantages, Midea’s refrigerators are in the industry. Highly re-examine the future strategy, released a new brand positioning - the global leader in smart refrigerators, and the core technology support - intelligent preservation.
The general manager of the refrigerator division in Berlin read the era of intelligent preservation
The U.S. Refrigeration Division General Manager Berlin reads: 'First of all, we firmly believe that the new era of intelligent human-computer interaction has come. The refrigerator of the United States as an explorer of the era, we have a firm confidence and ambitious goals. Second, 'the global smart refrigerator leader. “Not only is a positioning, but we are looking at the needs of global users, keeping every ingredient fresh through smart technology, keeping every life fresh, and bringing consumers more intelligent food fresh storage solutions and nutrition and health programs.”
Moreover, through the technological empowerment of Midea's global R&D center, Midea’s intelligent storage technology for refrigerators can be described as 'beyond imagination'. Berlin mentioned at the conference that “The Smart Refrigerator refrigerators from the US can not only prolong the freshness of ingredients, but also completely solve them. Interference with pesticide residues and bacteria can lead to ripening of fruits and vegetables, fermentation of rice wine, degreasing of whole fat milk, and even automatic wine making of grapes. Wake up in the morning to enjoy the automatic heating of bread and milk, so nutrition and health are accompanied by One ingredient, customized to serve every family member.
Group empowers smart refrigerators to be the first to lead the 'new generation of man-machine'
Since March 2018, Midea Group has released the “Human Machine New Generation”, and the refrigerators with rapid development of artificial intelligence have been pioneered. As the first Chinese manufacturing industry to establish a future technology center in Silicon Valley, it is also the Chinese home appliance industry. As for the enterprises that have invested most in intelligent research, Midea Group has also established the Academia Sinica’s Institute of Artificial Intelligence, which currently employs 80 people. In 2018, the annual investment for scientific research exceeded 100 million RMB. Midea Refrigeration Division has 96 research laboratories and 14 laboratories accredited by China National Standards. It has obtained 6,050 authorized patents. It can be seen that Midea's refrigerator research depth in artificial intelligence has far exceeded that of the refrigerator industry and even the entire manufacturing industry.
Xu Chengmao, Vice President of the Central Research Institute of Midea Group, shares a strong R&D endorsement of Midea Group
At the press conference, Xu Chengmao, deputy dean of the Central Research Institute of Midea Group, mentioned that 'as the hub of smart kitchens, Smart Refrigeration led by Midea's refrigerators took the lead in applying the Group's intelligent identification, cloud computing, intelligent algorithms and intelligent controls. The results of scientific and technological achievements, the microcrystalline refrigerators released today are the best proof '. On this night of the brand, Dean Xu first announced the five-dimensional integrated research report of nearly 200 commonly used ingredients, analyzing the temperature, humidity, light , Air, nutritional value and other five indicators affect the fresh and nutritious ingredients, involving 25 species of fish, 17 species of meat, 5 species of poultry, 44 species of fruits, 60 species of stems, and 22 types of dry goods.
At the meeting, professor Chen Jianchu of the Institute of Biosystems Engineering and Food Science of Zhejiang University took salmon as the research object and published his latest research report. Through the two indexes of volatile base nitrogen and K value, the microcrystalline fresh crystal was tested for 7 days. The raw and fresh, original taste, is the first time in the country to quantify the sensory index of the taste, and validates the powerful intelligent fresh-keeping power of fresh crystals.
Professor Chen Jianchu, Department of Biosystems Engineering and Food Science, Zhejiang University, reads '7 days original raw texture as ever'
168-hour Salmon Sealing Challenge Success Microcrystalline Refrigerator Officially Released
Another powerful smart preservation technology also needs to face the most demanding challenges of fresh ingredients. Midea Refrigerator chose the salmon with the highest difficulty in seafood preservation. The original fresh taste of 7 days that was sealed and stored for 168 hours was challenged at the scene. Zhang Liang and Adrian Lim, Executive Chef of Shangri-La Five-Star, on-site PK, slicing and tasting fresh salmon for 7 days of salmon PK storage, and invited experts from the industry association, the core media to taste and comment on the scene. The results not only confirmed the 'microcrystalline week'. Fresh's smart freshness has also been recognized by all tasting guests.
Mei Zhang's Chief Tenderer Zhang Liang and Shangri-La Five-star Executive Chef Adrian Lim on-site PK salmon taste
Based on the powerful intelligent freshness preservation technology, the conference site, Mr. Wang Chao, general manager of Midea Refrigeration Domestic Marketing Co., Ltd. officially released the microcrystalline series products: BCD-750WGPZV's flagship product, Duo Duo Men, and BCD-630WKGPZV's new style folio, three internal doors. , BCD-535WGPZV cross multi-door, and BCD-520WGPZV/BCD-435WGPZM/BCD-406WGPZM and other French four-door and five-door product matrix, from a different door to a different volume for a comprehensive layout, to meet the needs of different families, for sale Price 13999 yuan -34999 yuan of high-end price strategy, highlighting the United States refrigerator's strong confidence in the microcrystalline products.
Wang Chao, general manager of Midea Refrigeration Division's domestic marketing company, released Midea's smart refrigerator microcrystalline series and announced price
US smart refrigerator fresh crystal microcrystalline series price announced 13999 yuan -34999 yuan
The microcrystalline series is equipped not only with the technology of 'Microcrystalline Fresh', but also equipped with 'Intelligent Control of Moisture' and 'PST Intelligent Sterilization'. The two smart preservation technologies have won the German Red Dot Award, the Epland Award, and a good product. Awards, Gold Medal Awards and other four international awards, its selection of military-grade nanowire drawing panels and elegant 'glacial silver' glass panels, jointly designed by Chinese and foreign industrial design masters who have repeatedly won the German Red Dot Design Award, and high-end fine Quality of life can be said to complement each other.
It can be seen that the 2018 refrigerator brand night of the United States and the world premiere of the Microcrystalline refrigerator series are the important orientations of Midea’s refrigerator layout strategy in the future, and also the development direction of the entire refrigerator industry and even the future smart kitchen. In the future, Midea’s refrigerators will be based on The new brand positioning, continuous innovation in smart preservation technology, strive to make nutrition and health along with every ingredient, serve every family member, take the global smart refrigerator leader's mission, join hands with consumers into the smart preservation era.
