Hisense Zhou Houjian: China's TV market is still huge

'Hisense is always full of confidence in the future of television'. On June 13, when Zhou Shengjian, chairman of Hisense Group, delivered a keynote speech at the CES opening ceremony in Asia, he pointed out that the current lack of growth in the global TV market is due to the difficulty of current display technology. Instigating consumers to change television is just a strong need. In the future, technological breakthroughs will change all this.

Zhou Houjian exemplifies: The U.S. market has a population of about 320 million, and television products have a sales volume of nearly 40 million units. The market demand is mainly determined by the population and purchasing power, and the 1.38 billion Chinese population has only sold more than 50 million units in total. Regardless of China's population growth or the stage of urbanization, the imagination space is very large. Hisense will continue to introduce good products differentiated by users through continuous technological innovation to achieve greater market sales and higher market share. .

According to the latest IHS data, the average size of LCD TVs sold in the Chinese market is the largest in the world, reaching 46.7 inches in 2017 and increasing by 2% each year since 2015. According to the forecast of China Yikang, this year's large-screen TVs with a size of 65 inches and above Sales volume will reach 4.5 million units, an increase of 47% over the same period of last year. The large-screen market above 65 will become the gold market with the most growth potential in the future. Hisense TV, as the global leader in the market, has exceeded the average shipment size by Samsung and Sony. Ranked first in the world.

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