As the 3C's first brand, Jingdong has become the 'thigh' that all major mobile phone manufacturers vie for, and the Jingdong platform is also expected to help mobile phone manufacturers create sales miracles, such as one plus mobile phone, 360 mobile phone and so on.
On June 11th, Jingdong Mobile's "Glory Brand Day" was launched. The hot new machine glory play was the top-selling Jingdong mobile phone sales champion. Glory 9 Youth Edition. Played 7A and took away Jingdong Mobile's single-product sales, ranking first in strength and stability. Let us see Jingdong's overbearing 'carry goods' ability!
Like Yijia and 360, Jingdong has a long history of cooperation with Glory. Not only Jingdong 618, 11.11, as early as August 2013, Glory 3 outdoor new product chose JD.com as exclusive launch platform, 'Since then, as glory. The preferred first e-commerce partner, JD.com has been helping Glory gain innumerable number one and embarked on the height of domestic ace mobile phones. ' Jingdong insiders told the author.
On the day of the 618 opening, Glory Sales and Services Minister Ni Jiayao also made a special trip to visit Jingdong. This is the second time that Ni Jiayao visited Jingdong during the 618 period. It is undoubtedly the 618th Mobile Phone Festival built by JD.
On the same day, Ni Jiayue visited the Jingdong 618 Combat Intelligence Unit and said on site that 'Jingdong was the first e-commerce platform partner of Rongyao. During the period of 618, our products performed strongly and we could not leave Jingdong in terms of channels, user data, etc. Provide a powerful help, thank Jingdong. '
Indeed, with the deepening of the strategic cooperation between JD.com and Glory, Glory has become increasingly 'Glory' and continues to create miracles on the JD.com platform:
On March 22nd, 2017, Glory Super Single Product Day, Glory V9 4+64G version released exclusively on the entire network of Jingdong Mall sold for 10 million in only 16 seconds, with a sales volume of 100 million in 31 minutes.
In JD.11.11 of 2017, Glory won the double crown of sales volume and sales. In sales of Jingdong mobile phone provinces, Glory won the sales championship of 22 provinces.
On the first day of G10 glory on April 27, 2018, Glory 10 hit a record of 57 million units and sold as a double-champion for Jingdong’s mobile phone sales and sales.
Behind this achievement, besides honoring the brand and product strength, the cooperation with Jingdong Platform also brought a lot of profits. It is understood that every time every time Jingdong 618, 11.11 World War II, glory will have more than a dozen people. The dedicated team is stationed in Jingdong, including marketing, marketing, public relations, products, etc. They will communicate with Jingdong's partners to highlight the points of interest of the glorious products during the big promotion period, etc., and fight together until midnight.
In addition, informed sources told the author that JD.com conducts regular and glorious reopening sessions every quarter, every quarter, every year, based on JD.com's big data insight to give feedback to Glory's frontline market, to facilitate glory update products and promotion methods.
Not only that, JD.com under the guidance of the 'Unrestricted Retail' strategy has already done a great job of empowering glory from various perspectives such as supply chain, big data, marketing, and so on. It has opened up linkages online and offline, and escorted glorious sailing.
With the unstoppable layout of JD's 'Unrestricted Retail' strategy online, Glory has also established a branded co-branded store with JD.com at the time when the trend has gradually become a trend. The cooperation between the two parties has thus entered a new height. March 31, 2018, The first Glory of Jingdong House was officially opened in Shenzhen Jingji Bainer Plaza. It became the most popular store in Beijing Capital Baina Square on that day and became another classic model of Jingdong’s “Unrestricted Retail” strategy.
It is not difficult to see that the cooperation between JD.com and the Glory brand is a perfect integration of brand and channel. JD’s big data and unbounded marketing enable Glory’s outstanding products to be enjoyed by more consumers, and with the glory The more mobile phone manufacturers choose to start in the Jingdong platform, take the goods, but also help stabilize the status of Jingdong 3C's first brand.
