On June 12, 2018, the world premiere of Midea Refrigerator Brand Night and Microcrystalline Refrigerator was opened in beautiful Xiamen. In the conference, Midea took a strategic layout of 'Return to Preservation, Health and Nutrition', and 'Global The Smart Fridge Leader was set as a new brand positioning. At the same time, the high-end smart flagship refrigerator with Micron Crystal's technology is also on the scene. Through the actual demonstration and experience, the live audience feels The beauty of preservation technology is strong.
Set intelligence, the preservation of the United States, the United States directed at the global smart refrigerator leader
In the smart age, refrigerators have also entered the door of intelligence, but whether the effect is good or bad is mixed. What kind of smart refrigerators can satisfy the core needs of consumers? This is also a question of beauty. Through long-term research , Midea gave the answer in the conference. What the user needs is not only to add the latest artificial intelligence to the refrigerator product, but to combine the intelligence and product organically through the consumer's demand for the product. The human-computer interaction has really brought convenience to consumers. This shows that an excellent refrigerator needs to have both the convenience of intelligence and the effective preservation technology that consumers need.
Midea Refrigerator Division General Manager Berlin
The U.S. Refrigeration Division General Manager Berlin reads: 'First of all, we firmly believe that the new era of intelligent human-computer interaction has come. The refrigerator of the United States as an explorer of the era, we have a firm confidence and ambitious goals. Second, 'the global smart refrigerator leader. “Not only is a positioning, but we are looking at the needs of global users, keeping every ingredient fresh through smart technology, keeping every life fresh, and bringing consumers more intelligent food fresh storage solutions and nutrition and health programs.”
Taking User Requirements as the Core Beautiful refrigerators create a new era of kitchen intelligence
In March this year, Midea introduced the new concept of 'new generation of man-machines' for the organic integration of artificial intelligence and refrigerator products. Currently, Midea has established an artificial intelligence technology research center in Silicon Valley and has a research institute of artificial intelligence of the Central Research Institute. Globally, Midea Refrigerator has built a total of 96 research laboratories, 14 of which have obtained Chinese national standards accreditation laboratories. Through in-depth study of these laboratories, Midea has obtained 6,050 authorized patents. From an industry perspective, Midea’s refrigerators are Research in the field of intelligence has become a top level in the field of refrigerators.
Xu Chengmao, Vice President of the Central Research Institute of Midea Group, shares a strong R&D endorsement of Midea Group
At present, many smart refrigerators have most of the functions of entertainment, but Midea hopes to make the refrigerator an intelligent hub in the home kitchen. At the conference, Xu Chengmao, deputy dean of the Central Research Institute of Midea Group, stated that 'as the hub of smart kitchens, The era of intelligent preservation led by Midea Refrigerator was the first to apply the scientific and technological achievements of the Group in intelligent identification, cloud computing, intelligent algorithms and intelligent control. The microcrystalline refrigerators released today are the best proof of this. Through 200 consumers The most frequently consumed ingredients are studied, and their indicators in the five dimensions of temperature, humidity, light, air, and nutritional value are analyzed. Midea Refrigerator will bring new experiences of intelligent freshness preservation to foods in five dimensions.
Refrigerated for 168 hours, still fresh and beautiful
In everyday life, salmon has become a favorite fish ingredient for many families. It is delicious in meat, rich in certain oils, and does not require too much cooking to be eaten. It is not only necessary to test to taste delicious salmon. Chef's skill, the freshness of fish meat is one of the most important parameters.
Professor Chen Jianchu, School of Biosystem Engineering and Food Science, Zhejiang University
At the scene, Prof. Chen Jianchu of the School of Biosystems Engineering and Food Science, Zhejiang University, Zhejiang University, brought a series of figures and charts to provide us with relevant research reports on the freshness of salmon storage. The data are based on the volatile base nitrogen and K values. The indicators, respectively, show that the United States of the micro-crystal fresh science and technology in the preservation of food ingredients in the strength of the powerful. At the same time, Professor Chen Jianchu also quantified the taste, so that clear figures prove that microcrystalline fresh technology and ordinary refrigerator preservation technology differences.
Of course, only the figures are a bit illusionary. The beautiful refrigerator bought fresh salmon a week before the event and sealed it in the refrigerator of the refrigerator. After 168 hours in the microcrystalline refrigerator in the United States, can the salmon still be able to Keeping the meat delicious? Beautiful refrigerators specially invited Chief Zhang Jianliang and Shangri-La five-star executive chef Adrian Lim to come to the scene. They will eat salmon preserved in the refrigerator of the United States, preserve the salmon in the ordinary refrigerator for 7 days, and slice fresh salmon. Invited on-site experts, the media's tasting. Some people tried to eat and said that compared to the soft salmon of fresh salmon, the salmon preserved in the microcrystalline refrigerator not only did not lose its freshness, but also added a bit of 'chewy' to the meat.
Mei Zhang's Chief Tenderer Zhang Liang and Shangri-La Five-star Executive Chef Adrian Lim on-site PK salmon taste
Towards the high-end market The world’s first microcrystalline refrigerator series
At the conference, Mr. Wang Chao, general manager of Midea Refrigeration Domestic Marketing Co., Ltd. also brought in a variety of microcrystalline series of parallel products, including the flagship product of BCD-750WGPZV, Duo Duo Men, and BCD-630WKGPZV's new-style inner three doors. BCD-535WGPZV cross multi-door, and BCD-520WGPZV/BCD-435WGPZM/BCD-406WGPZM and other French four-door and five-door product matrix. Different ways of use, to meet different consumer demand for refrigerators. This brings Microcrystalline refrigerator product prices are generally 13999 ~ 34999 yuan, the main high-end product strategy.
Wang Chao, general manager of Midea Refrigeration Division's domestic marketing company, released Midea's smart refrigerator microcrystalline series and announced price
In addition, the US Microcrystalline refrigerators based on user demand are not only equipped with microcrystalline fresh technology, but also have two powerful functions - 'smart moisture control', 'PST intelligent sterilization', and three major preservation technologies. Let food not only keep fresh for a long time, but also retain quality and eat healthy.
In terms of appearance, Midea also meticulously sculpts refrigerator products. The refrigerator uses military-grade nano-brushed panels and is matched with glaciated silver glass panels. It has been hand-crafted by design masters who have won several awards from the world's design awards. It can be said that it conforms to all aspects. High-end' definition.
In Xiamen Music Island, Midea launched a unique night of refrigerators, replacing microcrystalline refrigerator products on the global stage. Midea refrigerators combine wisdom and freshness to create a more convenient lifestyle for consumers. Strengthen the influence of leading brands of global smart refrigerators, I believe the future of the United States refrigerator will also bring us more surprises.
