On the evening of June 11, in response to the rectification requirements of the Ministry of Industry and Information Technology, China Mobile, China Unicom and China Telecom regulated the propaganda activities of 'unlimited' packages. They have launched correction programs to clarify the 'rate of speed limit' for users. Terms.
On the evening of June 9, the Ministry of Industry and Information Technology official Weibo and the official WeChat issued a message to public telecommunications companies on the “unlimited” package hidden restrictions and other propaganda issues, requiring operators to 'pay great attention to the problems existing in the current unlimited package, the industry immediately Begin self-examination work, standardize the promotion of such packages, and not exaggerate publicity, and highlight the restrictions.
The three basic telecom companies all stated that they would strictly comply with the requirements of the Ministry of Industry and Information Technology, carry out self-inspection immediately, standardize the promotion of business operations, and ensure that users clearly and clearly consume.
On the evening of June 11, the major operators have started self-inspection and rectification work for various units. The reform program for 'unlimited' packages has already been published. It is worth noting that they all stated that they will clarify the speed limit to the users. ' This article.
The major aspects of China Mobile's rectification program include the following: First, it is required to further standardize the promotion of package-included traffic. For packages that use the 'unlimited flow, reduced volume' rule, the media's promotional materials expressly limit the amount of Speed' and other terms; second is the requirement to further standardize the sales and customer service channels, in the process of package sales and customer service, to express the relevant speed limit terms to the user; third is to require further improvement of tariff disclosure, user traffic usage notification and reminder services.
China Telecom's rectification program: First, it requires further notice and expressly expresses the 'to reduce the speed' clause; Second, it requires the further standardization of all sales and customer service channels, and clearly indicates to users the 'to reduce the speed' clause; the third is to require further improvement of tariffs. Publicity, user traffic usage notification and alert services.
China Telecom official Wechat announcement
China Unicom stated that it would like to clearly inform the users of package promotion, tariff disclosure, and business documents. The key issues are as follows: First, it regulates the dissemination of in-package traffic for all packages and comprehensively investigates non-standard behavior in the promotion of large-scale packages. The second is to standardize the business operations of sales and service channels, and prompt users to indicate the package flow, rate and other tariffs in a conspicuous position. The third is to further improve the package design, regulate the tariff disclosure, and use the user traffic notification and reminder services.
Promote 4G 'unlimited' packages, limit speed to 3G after overweight
According to the data released by the Ministry of Industry and Information Technology in April, the total number of 4G subscribers in China has reached 1.05 billion, irrespective of the number of subscribers with multiple numbers. According to news reports, as the total amount of 4G subscribers becomes increasingly saturated, the competition in the 4G market is getting worse. The more like a zero-sum game, it can only grab customers from other people's hands, and it is getting harder and harder to win together.
On May 21, the three major telecom operators successively announced their April operational data. Among them, China Mobile’s 4G subscribers saw a decrease for the first time. According to China Mobile's April 2018 operating data, its 4G customer number fell slightly from that in March. From 0.36% to 669 million households, 2.427 million households were lost.
4G battlefield competition is becoming more and more intense. Since China Unicom launched the 'unlimited' ice cream package in early 2017, major operators have launched 'unlimited' packages to attract users in order to compete for existing users. For example, China Mobile's 'I use my card' , Enjoy unlimited packages; China Unicom's 'Ice Ice Card', China Telecom's 'Wings unlimited packages' and more.
In terms of publicity, these packages emphasize 'unlimited', but they do reduce the 'speed limit'. These restrictive terms are often hidden, users are not easy to notice, will encounter some problems in the actual use.
For example, China Mobile recently launched an unlimited package of 88 yuan on the speed limit terms. When users use the current month's traffic exceeds 10GB, the Internet's maximum speed limit of 1Mbps, when the cumulative use of traffic in the month exceeds 100GB, then the maximum speed limit is 128Kbps .
All major operators have such restrictions, but the speed limit valve is different. According to China News Network, experts said that a file speed limit is mostly down to 3G level, 2nd speed limit valve is 2G network level.
This time, the Ministry of Industry and Information Technology has proposed rectification requirements for major operators, making the restrictive provisions more transparent and allowing users to use them with confidence.