The domestic mobile phone market has experienced stagnant growth for a long time. If we say that the shipment of domestic mobile phones in 2016 will be 'into the human eye' and will remain at the number of more than 60 million units, it will start to decline in 2017 and will only be able to maintain. Monthly shipments of about 40 million units. This downward trend finally stopped in May 2018. In May 2018, the domestic mobile phone market shipments were 37.836 million units, an increase of 1.2% year-on-year, ending 14 consecutive months. The monthly shipments of the Company's single-month shipments declined year-on-year. Among them, 4G Netcom mobile phone shipments continued to grow.
In the past two years, the development of domestic mobile phones is obvious to all. Whether it is the market share or the volume of shipments, the influence of domestic mobile phone brands has increased rapidly in the global mobile phone market. Huawei, Xiaomi, Meizu, OPPO and a batch of domestic mainstream brand new products. However, the cold figures show that in the first quarter of 2018, the total shipments of domestic mobile phones fell by 26.1% year-on-year to only 87.37 million units. In March, domestic handset shipments fell by 27.9% year-on-year. %, only 30.185 million. This is a cruel market reality.
Why are there new mobile phones and the market is bustling, but the product shipments behind it have continued to decline?
The well-known self-professional IT Prince thought that the current overall performance of mobile phones is excessive, leading to an extension of the smooth use of mobile phones. This has, to a certain extent, reduced the need for users to replace mobile phones. On the other hand, in the past one or two years, most of the mobile phone innovation Focused on CPUs, screens, cameras, appearances, etc. Most of the innovations did not bring leaps to the user's experience. This would not effectively stimulate the desire of users to purchase new machines.
What's more, in the past two years, major brands of mobile phones have launched mid-to-high-end series, which is a lot more expensive than the low-end gear of the previous thousand yuan. This will inevitably consume more purchasing power and extend the user’s purchase of new mobile phones. The cycle's IT Prince pointed out.
Some large mobile phone manufacturers are aware of the bottleneck of domestic development, in-house technological innovation and upgrades, and actively expanding overseas markets. In May 2018, mobile phone shipments in the domestic market began to decline, and market shipments reached 37.836 million units. Growth of 1.2%, the end of a consecutive 14 months of single-month shipments decline.
It is worthwhile to note that the performance of 4G Netcom is still eye-catching. According to the May Domestic Mobile Phone Market Operation Analysis Report released by the Ministry of Industry and Information Technology Research Institute, in May 2018, the number of 2G mobile phone shipments was 1.78 million, a year-on-year decrease of 3.5%; 3G The number of handset shipments was 0.5 million, down 92.9% year-on-year; the number of 4G mobile phone shipments was 36.051 million, an increase of 1.7% year-on-year. In May 4G mobile phones, the proportion of mobile phones in China Netcom increased to 95.9%.
In the January-May period of 2018, shipments of 2G handsets totaled 8.741 million units, down 9.7% year-on-year; 3G handset shipments were 33,000 units, down 93.2% year-on-year; 4G handset shipments were 151 million units, down 19.3% year-on-year. 4G In mobile phones, 94.0% of all Netcom mobile phones.
In 2018, it is a crucial year for the development of smart phones. GFK predicts that in 2018 China's mobile phone market will enter the era of giants competition, small brands will face a crisis of survival, and China’s mobile phone market will be highly centralized. Evidently, whether it is already in the market To the mainstream mobile phone manufacturers of cakes or small brands, the pressure will grow bigger and bigger. After all, small brands must survive, and big brands must seek development.